stltrailguide.wordpress.com
Related Sites | StL Trail Navigator
https://stltrailguide.wordpress.com/related-sites
A simple guide to St. Louis' extensive and fabulous trail network. Skip to primary content. About your Trail Guide. Sites for further reading on trails, parks, events, activities, organizations, etc. St Louis County Parks and Recreation. Gateway Off-Road Cyclists (GORC). St Louis Ultrarunners Group (SLUGS). Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your Twitter account. ( Log Out.
koolaidantidote.wordpress.com
Exposure is just a means to an end | The Koolaid Antidote
https://koolaidantidote.wordpress.com/2010/03/11/exposure-is-just-a-means-to-an-end
A sober look at marketing trends and the experience economy. Laquo; TV Ad Exposure Exposed. Exposure is just a means to an end. March 11, 2010. The basic idea behind marketing communications hasn’t really changed much over the years, but it’s amazing how this industry continues to miss what’s important. We also seem to miss there’s an actual progression to achieving a marketing goal. There are many levels of awareness and engagement, and awareness tends to bleed into engagement. Engagement is a bit e...
koolaidantidote.wordpress.com
Attention and Intention | The Koolaid Antidote
https://koolaidantidote.wordpress.com/2010/07/02/312
A sober look at marketing trends and the experience economy. Laquo; Exposure is just a means to an end. What we can learn from BP and Bear Stearns. July 2, 2010. Bob Hoffman, the provocative blogger at AdContrarian.com. 8220;After 15 years, can anyone name even ten serious non-native consumer-facing brands that have been created by web advertising? He still has a point. But the takeaway isn’t ‘ web advertising is a failure. 8217; Media planners have few clues whether or not a viewer has any real intent t...
koolaidantidote.wordpress.com
TV Ad Exposure Exposed | The Koolaid Antidote
https://koolaidantidote.wordpress.com/2010/02/28/tv-ad-exposure-exposed
A sober look at marketing trends and the experience economy. Laquo; Tweet me in St. Louis. Exposure is just a means to an end. TV Ad Exposure Exposed. February 28, 2010. Over the past decade or so there has been a lot of talk about the diminishing efficacy of TV advertising, but I’m not sure how much of this criticism gets to the heart of the matter. According Nielsen. The average American still consumes over four hours of TV programming everyday and ad skipping via DVRs still seems to be negligible.
befitstlouis.blogspot.com
Be Fit Saint Louis: August 2010
http://befitstlouis.blogspot.com/2010_08_01_archive.html
Be Fit Saint Louis. A resource for the citizens of St. Louis and visitors alike. You will find information on general health and wellness, sports, strength training, nutrition; women's, kid's and senior's health and more. Thank you for your support St. Louis! Monday, August 2, 2010. Hiking blog- check it out! Http:/ www.motrekkers.com/. Links to this post. Sunday, August 1, 2010. Links to this post. Like fine wine, man improves with age. Like fine wine, man improves with age. Links to this post.
koolaidantidote.wordpress.com
Tweet me in St. Louis | The Koolaid Antidote
https://koolaidantidote.wordpress.com/2010/02/17/tweet-me-in-st-louis
A sober look at marketing trends and the experience economy. Laquo; Changing the Marcom Mindset (part IX) Developing Your New Mindset. TV Ad Exposure Exposed. Tweet me in St. Louis. February 17, 2010. My agency just launched STL Tweets. Posted in User generated content. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Notify me of new comments via email.
koolaidantidote.wordpress.com
The Koolaid Antidote | A sober look at marketing trends & the experience economy | Page 2
https://koolaidantidote.wordpress.com/page/2
A sober look at marketing trends and the experience economy. Changing the Marcom Mindset (part IX) Developing Your New Mindset. February 10, 2010. This is the last post in this series. I wanted to leave you with a list of things you can do to change your mindset about marketing communications. See people as participants. Discard old ways of doing things invent new ways. Add human factors expertise to your agency. Think value and utility. Ad people have been conditioned to see themselves as artists, story...
koolaidantidote.wordpress.com
The agency billing model is broke | The Koolaid Antidote
https://koolaidantidote.wordpress.com/2010/07/07/the-agency-billing-model-is-broke
A sober look at marketing trends and the experience economy. Laquo; What we can learn from BP and Bear Stearns. Creating a path of least resistance. The agency billing model is broke. July 7, 2010. Agencies typically bill their clients by the hours they spend, not by the results they deliver. What’s wrong with this model? And why are agencies content to bill by the hour if they’re confident they can sell more stuff more efficiently then their competitors? Most marketers also have many marketing activitie...
koolaidantidote.wordpress.com
What we can learn from BP and Bear Stearns | The Koolaid Antidote
https://koolaidantidote.wordpress.com/2010/07/04/what-we-can-learn-from-bp-and-bear-stearns
A sober look at marketing trends and the experience economy. Laquo; Attention and Intention. The agency billing model is broke. What we can learn from BP and Bear Stearns. July 4, 2010. Marketers aren’t immune to making monumental screw ups, although they might not be as notorious or colossal as those made recently by BP and a band of financial institutions. When people overlook or downplay risk, things often blow up. When a marketing communications strategy goes wrong, the fallout is rarely as obvious a...