nyccmo.com nyccmo.com

nyccmo.com

NYC CMO

Michael Fertman is a B2B SaaS CMO in NYC, with extensive experience in B2B Product Marketing. These are his stories.

http://www.nyccmo.com/

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CONTACTS AT NYCCMO.COM

Michael Fertman

1601●●●● Ave

#●H

New●●●ork , New York, 10128

United States

212●●●693
mi●●●●●@fertman.com

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Michael Fertman

1601●●●● Ave

#●H

New●●●ork , New York, 10128

United States

212●●●693
mi●●●●●@fertman.com

View this contact

Michael Fertman

1601●●●● Ave

#●H

New●●●ork , New York, 10128

United States

212●●●693
mi●●●●●@fertman.com

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NYC CMO | nyccmo.com Reviews
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Michael Fertman is a B2B SaaS CMO in NYC, with extensive experience in B2B Product Marketing. These are his stories.
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1 nyc cmo
2 tony zambito
3 ardath albee
4 1 comment
5 email this
6 blogthis
7 share to twitter
8 share to facebook
9 share to pinterest
10 labels buyer personas
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NYC CMO | nyccmo.com Reviews

https://nyccmo.com

Michael Fertman is a B2B SaaS CMO in NYC, with extensive experience in B2B Product Marketing. These are his stories.

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nyccmo.com nyccmo.com
1

NYC CMO: January 2015

http://www.nyccmo.com/2015_01_01_archive.html

Musings from Michael Fertman, B2B SaaS Product Marketing Veteran and CMO. No posts. Show all posts. No posts. Show all posts. Subscribe to: Posts (Atom). Buyer Personas in B2B Marketing. B2B Product Marketing - B2B Search Engine Optimization (SEO). Simple template. Powered by Blogger.

2

NYC CMO: Veterans Day Inspiration

http://www.nyccmo.com/2014/11/inspiration-in-face-of-total-loss.html

Musings from Michael Fertman, B2B SaaS Product Marketing Veteran and CMO. Tuesday, November 11, 2014. Has given some of the most rousing speeches I've ever heard. This Veteran's Day I thought I'd share some of my favorite Churchill quotes:. Success is not final, failure is not fatal: it is the courage to continue that counts. If you're going through hell, keep going. Never in the field of human conflict was so much owed by so many to so few. And one that just makes me smile:. Posted by B2B SaaS CMO.

3

NYC CMO: Top 3 Reasons You Should Read This Post

http://www.nyccmo.com/2014/11/top-3-reasons-you-should-read-this-post.html

Musings from Michael Fertman, B2B SaaS Product Marketing Veteran and CMO. Monday, November 10, 2014. Top 3 Reasons You Should Read This Post. Alternate Title: Why should you look to Glamour Magazine for B2B Content Marketing Inspiration? To understand what the real playbook is for B2B Content Marketing. To challenge all of us to think differently. The title includes "Top 3 Reasons". Reason 3: Women's and Men's Magazines are the inspiration for B2B Content Marketing. 4 ways to boost your grit.". On the on...

4

NYC CMO: March 2015

http://www.nyccmo.com/2015_03_01_archive.html

Musings from Michael Fertman, B2B SaaS Product Marketing Veteran and CMO. Sunday, March 1, 2015. Buyer Personas in B2B Marketing. I've been doing a lot of reading lately about how many B2B marketers create and make great use of Buyer Personas. To inform much or most of their marketing efforts. Rather than re-state what I've been reading, I prefer to give all the credit where it is due. These sites, blogs and articles were helpful to me, so I thought I'd share with you:. Tony Zambito's Blog (@TonyZambito.

5

NYC CMO: If you know only 1 thing about SEO, it better be this...

http://www.nyccmo.com/2014/11/its-2014-do-you-know-where-your-title.html

Musings from Michael Fertman, B2B SaaS Product Marketing Veteran and CMO. Thursday, November 6, 2014. If you know only 1 thing about SEO, it better be this. Imagine trying to find a specific article you want to read in the newspaper, but there are no headlines. Now imagine that you're google. And you're sifting through millions of websites. And some were kind enough to say, "hey, this is what my web page is about." Others don't bother. No "headlines.". Who is google going to find first? Will start with a...

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B2B SaaS Product Marketing | Michael Fertman

http://www.michaelfertman.com/product-marketing

B2B SaaS Product Marketing. Michael Fertman is a strategic product marketer who identifies new initiatives to accelerate growth. As a complement to pure demand generation. He. Ensures that product and marketing teams focus on programs that will generate the highest impact in the shortest time frame. Are there new segments we can target with our current offerings? Are there additional sales channels that can add scale without introducing channel conflict? Distribution Channels / Packaging / Pricing:.

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