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Oseme Consulting: Doing Business In A Rising China

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Global Business World Markets Economic Analysis. Doing Business In A Rising China. Labels: Global Business Markets. By M Isi Eromosele. As the fastest-growing major economy in the world,. Continues to offer global companies attractive investment and business opportunities. However, doing business in. Also means navigating the complexities that arise from. 8217;s unique historical, political, and cultural contexts. Despite these challenges,. Companies can succeed in. Despite the global recession,. 8217;s ...

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Oseme Consulting: Finding The Most Effective Business Strategy Style

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Global Business World Markets Economic Analysis. Finding The Most Effective Business Strategy Style. Labels: Global Business Growth Strategies. By M Isi Eromosele. Strategy usually begins with an assessment of your industry. Your choice of strategic style should begin there as well. Although many industry factors will play into the strategy you actually formulate, you can narrow down your options by considering just two critical factors:. To what extent can you or your competitors influence those factors?

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Oseme Consulting: Outlook For Global Equities 2013

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Global Business World Markets Economic Analysis. Outlook For Global Equities 2013. Labels: Global Economic Analysis. By M Isi Eromosele. Despite ongoing skepticism, the outlook for earnings looks good and expect them to grow by 7 percent in 2013. S&P 500 earnings per share (EPS) recovered to near trend levels in Q2 2012, and then grew robustly in Q3, making them the one clear element that has exhibited a classic V-shape in this economic recovery. With a baseline of slow. Or will it rise toward fair value?

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Oseme Consulting: Developing Strategic Fit

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Global Business World Markets Economic Analysis. By M Isi Eromosele. The activities that a company performs, how it will configure individual activities into a whole system and how it will make them relate to one another is determined by the fit it engenders in strategically positioning itself. While excellence in operational effectiveness involves individual functions, strategy is about combining activities. In developing strategies today, companies are no longer seen as a whole. Instead, it is view...

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Increasing Your Brand Awareness Through Social Media | Oseme Creative

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Design marketing new media. Increasing Your Brand Awareness Through Social Media. By M Isi Eromosele. The ultimate goal of most businesses is to increase sales and income. Ideally, you want to attract new customers to your products and encourage repeat purchases. Brand awareness refers to how aware customers and potential customers are of your business and its products. The following are 4 ways to increase your brand awareness through social media:. Bring Your Brand to Your Customers. The best social med...

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The Glocal Strategy Of Global Brands | Oseme Creative

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Design marketing new media. The Glocal Strategy Of Global Brands. By M Isi Eromosele. Many years ago, globalization was the new paradigm in international business. However, from a branding perspective, it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, as catered to them in mass marketing communication programs. Transnational companies standardized products, packaging and communication to achiev...

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Creating Positive Brand Image Through Corporate Social Responsibility | Oseme Creative

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Design marketing new media. Creating Positive Brand Image Through Corporate Social Responsibility. By M Isi Eromosele. 8220;A surefire way to creating positive brand image lies in building connections with society through Corporate Social Responsibility initiatives.”. Other examples of brands following the co-donation trends include Ikea, which donates a solar lamp to UNICEF every time it sells Sunnan low energy lamp with solar panels. The percentage of brand value represented by corporate social respons...

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Strategic Importance Of A Brand Architecture | Oseme Creative

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Design marketing new media. Strategic Importance Of A Brand Architecture. By M Isi Eromosele. A brand architecture provides a strategic hierarchy of the brand’s key dimensions and outlines the way in which each of the brand drivers fits into the overall matrix. As a result, the brand architecture is the most crucial document in your entire marketing plan. How do these messages reinforce what your brand stands for? Once you’ve got the basic framework of your brand architecture, establish the unique ...

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Oseme Consulting: Crafting Strategies For Global Marketing

http://osemeconsult.blogspot.com/2011/09/crafting-strategies-for-global.html

Global Business World Markets Economic Analysis. Crafting Strategies For Global Marketing. By M Isi Eromosele. In the development of strategies for global marketing, a crucial decision has to be made as to whether to implement a standard or local approach to the world market. The separation between domestic and international business has disappeared as advanced modes of communication has virtually shrunk world location distances to nothing. The key decision to be made is as follows: Does a company standa...

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Oseme Consulting: Outlook For Corporates 2013

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Global Business World Markets Economic Analysis. Outlook For Corporates 2013. Labels: Global Corporate Analysis. By M Isi Eromosele. 2013 will be an interesting test of nerve for corporates, both the executives that run them and the institutions that invest in them. The financial markets and developed economies are clearly in a fragile state with numerous situations, particularly the Eurozone crisis, capable of delivering sharp shocks to market confidence. The choice in the former is between growth (expa...