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Marketing White Papers, by Otto Nijdam

Academic white papers on inspiring marketing related subjects, bridging the offline and online world. Providing insights and visions which challenge former marketing strategies.

http://www.ottonijdam.com/

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Marketing White Papers, by Otto Nijdam | ottonijdam.com Reviews
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Academic white papers on inspiring marketing related subjects, bridging the offline and online world. Providing insights and visions which challenge former marketing strategies.
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Marketing White Papers, by Otto Nijdam | ottonijdam.com Reviews

https://ottonijdam.com

Academic white papers on inspiring marketing related subjects, bridging the offline and online world. Providing insights and visions which challenge former marketing strategies.

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ottonijdam.com ottonijdam.com
1

Market Intelligence in the 21st Century

http://www.ottonijdam.com/Market_Intelligence_in_the_21st_Century.html

Market Intelligence in the 21st Century. Market Intelligence in the 21. From Market Research, Marketing Intelligence to Customer Generated Market Intelligence? Executive Master of Marketing - MM20. Name: Otto Nijdam, 2009. Market Intelligence in the 21. From Market Research, Marketing Intelligence to Customer Generated Market Intelligence? 10 From Market Research to Market Intelligence. Underlying needs, emotions, revealed preferences and attitudes), the Competition. 2008) The overlap indicates that 'Mar...

2

Photos of World Cities

http://www.ottonijdam.com/Photos.html

The Future of Branding. Can’t buy me Loyalty. 4D Integrated Communications Model. The Future of Branding. Market Intelligence in the 21st Century. Money can't buy me Loyalty.

3

Otto Nijdam's Social Life

http://www.ottonijdam.com/Social_Life.html

The Future of Branding. Can’t buy me Loyalty. 4D Integrated Communications Model. The Future of Branding. Market Intelligence in the 21st Century. Money can't buy me Loyalty.

4

Win Tomorrow's Brand Game - The future of Brand Building

http://www.ottonijdam.com/The_Future_of_Branding.html

Executive Master of Marketing - MM20. Name: Otto Nijdam, 2009. 11 What is a Brand and what is its function? Kotler (et all) define a brand as ‘a name, term, sign symbol or a combination of these, which identifies. The maker or seller of the product’ 1. 2005) According to Ries 2. 2009), a brand is a symbol, name or logo that someone owns in the minds of the customer. Thus, the function of a brand is to identify. The owner of the product; and needs to be recalled. By the target audience. Brands also offer ...

5

4D Integrated Communications Model – Connecting all the touch-points

http://www.ottonijdam.com/4D_Integrated_Communications_Model.html

The Future of Branding. Can’t buy me Loyalty. 4Dimensional Integrated Communications Model. Otto Nijdam, 2012. The time spent on the Internet has definitely overtaken the time spent watching TV in Western Europe. The next threat for the old TV set is mobile. According to the recent UM Wave 6 study 1. At what stage of TV watching do they reach out to their tablet and/or smartphone? According to a study published in the Telegraph 3. The Consumer decision journey. Court et al. (2009) 4. Source: Court et al.

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Marketing White Papers, by Otto Nijdam

It’s a Colorful World. During my Master study, I have written various white papers. It was inspiring to experience that all relevant academic literature was already available somewhere on the Web. Yes, that’s today’s sharing environment. Each time I’ve read someone’s vision, I became inspired to restructure my mind and add an additional color to my vision. Feel free to read, print, improve and share my white papers. Get Inspired and Inspire the Colorful World! 4D Integrated Communications Model.

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