blog.playmr.com.au
IN The News
http://blog.playmr.com.au/in-the-news
THE CHEAT SHEET: Generate Actionable Insights. Speed and freedom the future is now for FMCG testing. Virtually there: understanding shopper response to packaging. The dark side of innovation. PLAY launches syndicated product testing platform. Australia’s first syndicated product testing platform introduced. Glad Wrap clings to the top in product test.
blog.playmr.com.au
Case Studies
http://blog.playmr.com.au/casestudies
THE CHEAT SHEET: Generate Actionable Insights. Case study: PLAY trials BYO smartphone for sensory research. Last month, The PLAY Market Research team tried something new. In a recent in-home usage test, we noticed that 40% of our participants evaluated all the products we sent them via their mobile phone. This got us thinking. Why couldn’t we use smartphones as the tool of choice for central location research? Case study: Shopper research study. Case study: In-store shopper research.
katetooncopywriter.com.au
Video Scripts | Kate Toon Copywriter
https://www.katetooncopywriter.com.au/video-scripts
LOOKING FOR AUSTRALIA’S FAVOURITE SEO eCOURSE? Becoming a freelance copywriter FAQs. Can’t find the right words for your video? If you’re looking for a great way to engage customers, summarise who you are, showcase your products and boost your SEO, well a video could be the answer. Businesses are beginning to realise that a short video can be a huge asset to their website. After all, why read all that copy when a clever, creative video script can sum up everything you do in just 90 seconds? 8220;Kate Too...
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