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FEATURES | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. BRAD HOGARTH – A versatile talent agencies can’t pigeon hole. Http:/ crosschanneltalk.com/wp-content/uploads/2014/12/Nippon-Paint Inidigo-1.5.mp4. Nippon Paint – “Create Magic”. With more than 10 years making Television commercials Asia based director Brad Hogarth has an impressive portfolio encompassing a wide range of styles. Brad has never failed to tailor spots’ with a dash of panache that marry faithfully with the brand values of whatever product he’s promoting.

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December | 2014 | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. December 19, 2014. May 27, 2015. Once upon a time, people use to joke about putting an electric shaver in a mobile phone. Given the plethora of so-called innovative gadgets out there (a lot of them not even in the marketplace), this doesn’t seem so far fetched now. But more-so when so-called innovation becomes seemingly redundant from …. 8220;IS” a brand? Apple in the eye of the storm.

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CAMPAIGNS | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. So the primary point of difference in the sales pitch with tourism campaigns is to encapsulate and promote a generalised idea of national identity . How can we evaluate the effectiveness of this approach? Numbers of tourists you’d assume is the first metric to consider. But what are the campaigns saying about the cultures that spawned them? TOURISM AUSTRALIA. Put another shrimp on the Barbie 1984 – 1990. Where the bloody hell are you? 8211; A rolled gold disaster. 8220;W...

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admin | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. 8220;IS” a brand? November 25, 2015. November 27, 2015. We live in a era of high where definition images are bountiful and some might argue, low definition values abound. We’re gobsmacked, dumbfounded and sadly becoming desensitised to the excesses of terrorist groups like ISIL. Unfortunately, on one level ISIL is a brand that has appealed to the disenfranchised and the marginalised. What constitutes disenfranchised …. Apple in the eye of the storm. September 18, 2015.

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May | 2015 | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. May 23, 2015. June 29, 2015. Promoting the national identity as an inducement to attract tourists to your country is nothing new. However, it might be argued the proliferation of global franchises is having the effect of homogenising culture across the board. Coca Cola started production, in the relatively economically segregated Myamar, in 2013. Pretty soon there won’t be many parts …. May 14, 2015. May 27, 2015. 8220;IS” a brand? Apple in the eye of the storm.

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About | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. Cross Channel Talk is a journal where we invite, review, discuss and showcase innovative. Online content; multi-media, installations, music videos, advertising, real or imagined campaigns and evaluate the effectiveness of the content. It’s as much about celebrating quality content as it is critiquing it forum style. Http:/ crosschanneltalk.com/wp-content/uploads/2014/12/A little Hitch.mp4. December 18, 2014. 8220;IS” a brand? Apple in the eye of the storm.

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WATER GATE | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. June 14, 2015. September 18, 2015. Consumerism is the worship of the god of quantity; advertising is it’s liturgy. Advertising is schooling in false longing. The discount price is perhaps the most obvious example of this in recent times. When frequenting the supermarket how often do you see the yellow label offering you a discount if you buy two of the same product? Is it a quasi buy in bulk strategy designed to appeal to your commoner-sense? In this video Peter Brabeck,...

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June | 2015 | CROSS CHANNEL TALK

http://crosschanneltalk.com/2015/06

Sorting the wheat from the chaff. June 14, 2015. September 18, 2015. WATER GATE Consumerism is the worship of the god of quantity; advertising is it’s liturgy. Advertising is schooling in false longing. – John O’Donohue. So what happens when corporations’ are done with creating false longing or what used to be termed in the traditional marketing sphere as conspicuous advertising – it associates the product with …. 8220;IS” a brand? Apple in the eye of the storm.

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CAMPAIGNS | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. 8220;IS” a brand? November 25, 2015. November 27, 2015. We live in a era of high where definition images are bountiful and some might argue, low definition values abound. We’re gobsmacked, dumbfounded and sadly becoming desensitised to the excesses of terrorist groups like ISIL. Unfortunately, on one level ISIL is a brand that has appealed to the disenfranchised and the marginalised. What constitutes disenfranchised …. May 23, 2015. June 29, 2015. 8220;IS” a brand?

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REVIEWS | CROSS CHANNEL TALK

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Sorting the wheat from the chaff. APPLE IN THE EYE OF THE STORM. Apples Inc.’s share price dropped post – September 9th 2015. Surely it’s just a simulation of a pencil? Is this is why Apple’s share price dropped? An obvious benefit/innovation is keeping the finger grease off your iPad screen and zeroing in on the plethora of pixels on that retina screen you paid a premium for. Perhaps there is a ceiling, a roll-off point with innovation, within the mobile device and computing sphere? Moral of this story?