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BaSIC | Behavioral Science of Influential Communications

Behavioral Science of Influential Communications (by Randy Burch)

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BaSIC | Behavioral Science of Influential Communications | randyburch.wordpress.com Reviews

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Social Groups Influence Teens Almost as Much as Family Groups | BaSIC

https://randyburch.wordpress.com/2014/08/17/social-groups-influence-teens-almost-as-much-as-family-groups

Behavioral Science of Influential Communications. Skip to primary content. Social Groups Influence Teens Almost as Much as Family Groups. August 17, 2014. Young People Identify With an Online Community Almost as Strongly as With Their Own Family. ScienceDaily (Aug. 23, 2010) Teenage online community users feel part of their online community almost as much as they feel part of their own family. The results also suggest that in relatively young information societies such as Spain, online groups are more of...

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August | 2014 | BaSIC

https://randyburch.wordpress.com/2014/08

Behavioral Science of Influential Communications. Skip to primary content. Skip to secondary content. Monthly Archives: August 2014. Hormone Oxytocin Increases Advertising’s Influence. August 23, 2014. The hormone oxytocin makes people more susceptible to advertising, according to new research presented at Neuroscience 2010, the annual meeting of the Society for Neuroscience, held in San Diego. The findings suggest that advertisements may exploit the biological system for trust and empathy. ScienceDaily ...

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BaSIC | Behavioral Science of Influential Communications | Page 2

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Behavioral Science of Influential Communications. Skip to primary content. Skip to secondary content. Newer posts →. August 1, 2014. Incongruous Information = Stopping Power. Incongruous information is a powerful tool for successfully achieving the first element in ad effectiveness stopping power. Classic use of incongruous information in TV ads is the Energizer Bunny campaign. You think you seeing just another boring ad when suddenly, a pink rabbit banging on a drum enters the room. The definition of in...

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How Genetics Affect Consumer Choice | BaSIC

https://randyburch.wordpress.com/2014/08/09/how-genetics-affects-consumer-choice

Behavioral Science of Influential Communications. Skip to primary content. How Genetics Affect Consumer Choice. August 9, 2014. 8220;heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research…”. They discovered that people seem to inherit the following tendencies:. To choose a compromise option and avoid extremes. Select sure gains over gambles. Look for the best option available. The authors believe ...

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Personas Are Key to Differentiated Messaging | BaSIC

https://randyburch.wordpress.com/2014/09/28/personas-are-key-to-differentiated-messaging

Behavioral Science of Influential Communications. Skip to primary content. Personas Are Key to Differentiated Messaging. September 28, 2014. In his article An Introduction to Theta and Lambda. 8220;, Isaac Mostovicz describes two interesting characterizations of behavior that motivate consumers of Luxury goods. He calls his ‘personality types’ Theta and Lambda. Here is an excerpt:. While Theta and Lambda are pretty general characterizations, they do typify the need for companies to truly understand who t...

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BaSIC | Behavioral Science of Influential Communications

Behavioral Science of Influential Communications. Skip to primary content. Skip to secondary content. Personas Are Key to Differentiated Messaging. September 28, 2014. In his article An Introduction to Theta and Lambda. 8220;, Isaac Mostovicz describes two interesting characterizations of behavior that motivate consumers of Luxury goods. He calls his ‘personality types’ Theta and Lambda. Here is an excerpt:. While Theta and Lambda are pretty general characterizations, they do typify the need for companie...

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