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Imitation Game: Example of Retargeted Ads. I wanted to watch Imitation Game. This week. I used Google to search (on desktop) for movie timings and reviews. I might have visited couple of sites to check out reviews and I checked out movie timings using Google’s movie widget/carousel in search results. However, I didn’t complete my ticket purchase. Later in the afternoon I was checking my Facebook on my phone and I got Imitation Game’s trailer as “sponsored story”. These retargeting tools “ cookied. I open...

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Imitation Game: Example of Retargeted Ads. I wanted to watch Imitation Game. This week. I used Google to search (on desktop) for movie timings and reviews. I might have visited couple of sites to check out reviews and I checked out movie timings using Google’s movie widget/carousel in search results. However, I didn’t complete my ticket purchase. Later in the afternoon I was checking my Facebook on my phone and I got Imitation Game’s trailer as “sponsored story”. These retargeting tools “ cookied. I open...

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Pluto | Read Pluto, Read! | readpluto.com Reviews

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Imitation Game: Example of Retargeted Ads. I wanted to watch Imitation Game. This week. I used Google to search (on desktop) for movie timings and reviews. I might have visited couple of sites to check out reviews and I checked out movie timings using Google’s movie widget/carousel in search results. However, I didn’t complete my ticket purchase. Later in the afternoon I was checking my Facebook on my phone and I got Imitation Game’s trailer as “sponsored story”. These retargeting tools “ cookied. I open...

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Age of Upgrade | Pluto

http://www.readpluto.com/age-of-upgrade

On how far has technology progressed in last few years:. Smartphone adoption in this country has grown to 64 percent. Eighty percent of new mobile-phone buyers choose a smartphone. Only six years ago, the vast majority of people had no idea that a phone could do anything other than make a phone call. The concept of “apps” did not exist at all. The idea of using a phone as a GPS unit or a camera was laughable.

2

Adtech 2014 Predictions | Pluto

http://www.readpluto.com/adtech-2014-predictions

As we are approaching 2014, here are my adtech predictions for upcoming year:. 1 Year of content marketing and native advertising in terms of adoption:. I think content marketing and native advertising are two sides of the same coin. Native advertising was hotly debated topic in 2013. As someone who runs an adtech company in the said domain I may be biased but I strongly believe 2014 will be year of content marketing and native advertising. 2 Twitter will launch it’s own ad exchange:. 4 Pinterest’s...

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Here we go again! | Pluto

http://www.readpluto.com/here-we-go-again

Here we go again! On this blog, I will be mostly writing about digital advertising. However, I will also cover topics that I find interesting (e.g. technology, startups, products strategy etc.).

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Imitation Game: Example of Retargeted Ads | Pluto

http://www.readpluto.com/imitation-game

Imitation Game: Example of Retargeted Ads. I wanted to watch Imitation Game. This week. I used Google to search (on desktop) for movie timings and reviews. I might have visited couple of sites to check out reviews and I checked out movie timings using Google’s movie widget/carousel in search results. However, I didn’t complete my ticket purchase. Later in the afternoon I was checking my Facebook on my phone and I got Imitation Game’s trailer as “sponsored story”. These retargeting tools “ cookied. I open...

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Should you move to San Francisco to build your startup? | Pluto

http://www.readpluto.com/should-you-move-to-san-francisco-to-build-your-startup

Should you move to San Francisco to build your startup? Recently, TechCrunch published an article. About moving to Silicon Valley. Author Sten Tamkivi’s advice essentially boils down to:. Startups with global ambitions need to accept that there is no single best place in the world to win, not even the almighty Silicon Valley. If you learn this early on you have the advantage of building your culture, your processes and systems to be able to handle the fluid, distributed and mobile work to come. 8211; You...

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Imitation Game: Example of Retargeted Ads. I wanted to watch Imitation Game. This week. I used Google to search (on desktop) for movie timings and reviews. I might have visited couple of sites to check out reviews and I checked out movie timings using Google’s movie widget/carousel in search results. However, I didn’t complete my ticket purchase. Later in the afternoon I was checking my Facebook on my phone and I got Imitation Game’s trailer as “sponsored story”. These retargeting tools “ cookied. I open...

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