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Spokal Blog

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Content Marketing Made Simple. 4 Ways to Establish Trust on Your Product Pages. August 16, 2016. Photo courtesy of Freepik. Most companies are happy with an average conversion rate of 3-4%. The marketing department will spend hours debating about the color of buttons. And studying heat maps like tea leaves to understand how they can increase their conversions. When the conversion rate increases from 4% to 5%, there’s a party. — and so there should be! August 2, 2016. Photo courtesy of Freepik. And is a p...

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Sabrina Sandalo | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. Author Archives: Sabrina Sandalo. Smart mirrors: innovating the in-store shopping experience. December 18, 2015. Editor’s note: Sabrina Sandalo is the marketing manager at San Francisco-based strategic insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, Smart mirrors transform retail. Many retailers are experimenting with different … Continue reading →. Brand and Image Research.

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Customer Satisfaction | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. Category Archives: Customer Satisfaction. Connecting with eco-friendly audiences. August 12, 2016. Editor’s note: Tiffany Tran is a market researcher at social media technology firm, Infegy, Kansas City, Mo. This is an edited version of a piece that originally appeared here under the title, Why marketers struggle to connect with eco-friendly audiences. … Continue reading →. Social Media and Marketing Research. Qualitative is making a comeback. Editor’s ...

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Dave Fish | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. Author Archives: Dave Fish. Are consumers breaking up with mass market? August 7, 2015. Editor’s note: Dave Fish is responsible for global marketing and product development for Maritz Research, St. Louis. This is an edited version of a post that originally appeared here under the title, It’s not you, it’s me. The quiet breakup … Continue reading →. Brand and Image Research. Business and Product Development. Did automakers lose a generation of car-buyers?

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Political polling: When a public poll affects the process it’s measuring | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. Are consumers breaking up with mass market? Are today’s college students more stressed out than those in the workforce? Political polling: When a public poll affects the process it’s measuring. August 10, 2015. Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here. Under the title, Beware the political horse race poll. Is well-documented. Lan...

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Data Collection/Field Services | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. Category Archives: Data Collection/Field Services. Sony Europe conducts consumer survey after launching new 4K TV. December 2, 2015. Editor’s note: James Pickles is director of client solutions at research firm Toluna U.K., London. Mark Gurney, head of consumer insights for Sony Europe, faces a situation now confronting so many people in positions like his. He needs to be … Continue reading →. Brand and Image Research. Business and Product Development.

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Interviewing | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. 10 guidelines for asking good questions. October 6, 2015. Editor’s note: Editor’s note: John Holcombe is founder of Wellspring Insights and Innovation, Miami, Fla. and blogger at TheInsightsGuy.com. This is an edited version of a post that originally appeared here under the title, Asking good questions: the most disruptive … Continue reading →. Your checklist for approaching sensitive research topics. August 13, 2015. Market Research Best Practices.

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Rion Martin and Dennis Syrkowski | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. Author Archives: Rion Martin and Dennis Syrkowski. The lasting impact of crises on brand perception. August 6, 2015. Rion Martin and Dennis Syrkowski. Social Media and Marketing Research. Does your team understand the difference between correlation and causation? Back-to-school study breaks down shopper trends. Who won the Rio Olympics? 5 ways of keeping score. Bringing out the best in focus group participants. 5 ways of keeping score. Online Surveys an...

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Research Industry Voices | A Blog for Research Industry Topics and Discussion | Page 2

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A Blog for Research Industry Topics and Discussion. Newer posts →. How brands are connecting with consumers during the 2016 Olympics. August 8, 2016. Editor’s note: Daphne Kasriel-Alexander is a consumer trends consultant with research firm Euromonitor International, London. This is an edited post that originally appeared here. Under the title, The Olympics 2016: How can brands connect with trend-aware consumers? Ad campaigns, notably from luxury labels, are also keenly aware of the value of authenticity...

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John Dick | Research Industry Voices

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A Blog for Research Industry Topics and Discussion. Author Archives: John Dick. Us vs them: The MR vendor/client standoff. November 6, 2015. Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, Being ‘a vendor’ sucks. But so does being ‘a client.’ I’m … Continue reading →. Innovation in Market Research. Market Research Best Practices. Research Blogs and Communities. Four Tips for...