sellingstories.tumblr.com
selling stories...Blog of Marcus Desmond - a frustrated lawyer turned marketer.
http://sellingstories.tumblr.com/
Blog of Marcus Desmond - a frustrated lawyer turned marketer.
http://sellingstories.tumblr.com/
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selling stories... | sellingstories.tumblr.com Reviews
https://sellingstories.tumblr.com
Blog of Marcus Desmond - a frustrated lawyer turned marketer.
sellingstories.tumblr.com
Audi: Prom (“Worth It”) (VB&P) Audi and VB&P are... - selling stories...
http://sellingstories.tumblr.com/post/41510709661/audi-prom-worth-it-vbp-audi-and-vbp-are
Blog of Marcus Desmond - a frustrated lawyer turned marketer. Posts: « newer. Bull; older ». Audi: Prom (“Worth It”) (VB&P). Audi and VB&P are crowdsourcing the end of their Superbowl commercial by offering three alternative endings. Viewers can access the three videos on Audi’s YouTube channel and vote to select which ending gets aired. Posted 26th January, 2013.
Interesting? - selling stories...
http://sellingstories.tumblr.com/post/41597749298/interesting
Blog of Marcus Desmond - a frustrated lawyer turned marketer. Posts: « newer. Bull; older ». Is it interesting because it happened…. Or because it happened to you? If George Clooney sits next to you at a restaurant, that’s interesting to you, no doubt, but only interesting to your friends because you’re so excited. I mean, he had to sit next to someone! Marketing is the art of seeing (and then creating) what might be interesting to more than our friends. They mostly don’t. Posted 27th January, 2013.
Grey is the colour of our price gouge salvation - selling stories...
http://sellingstories.tumblr.com/post/72306806004/grey-is-the-colour-of-our-price-gouge-salvation
Blog of Marcus Desmond - a frustrated lawyer turned marketer. Posts: « newer. Bull; older ». Grey is the colour of our price gouge salvation ». Australia is a victim of international marketers that have established a tradition of charging higher prices to our isolated market. But as globalisation continues apace, broader methods of importation are changing the game. In this BRW article, Mark Ritson addresses the burning question: Why are prices in Australia so much higher than elsewhere?
How to Brand a Next-Generation Product - selling stories...
http://sellingstories.tumblr.com/post/41599078249/how-to-brand-a-next-generation-product
Blog of Marcus Desmond - a frustrated lawyer turned marketer. Posts: « newer. Bull; older ». How to Brand a Next-Generation Product ». Carmen Nobel, HBS. 1 Brand name continuation vs name change. Ldquo;With a name change, participants tended to expect features that were distinctly different or new,” Ofek says. “With a name continuation, they just expected improved performance on existing features.”. 2 Risk vs reward. Ldquo;If you’re really just tweaking the previous generation of your product, it&r...
Kielo Travel: Dreaming of a holiday? (Y&R,... - selling stories...
http://sellingstories.tumblr.com/post/41597224402/kielo-travel-dreaming-of-a-holiday-yr
Blog of Marcus Desmond - a frustrated lawyer turned marketer. Posts: « newer. Bull; older ». Kielo Travel: Dreaming of a holiday? Posted 27th January, 2013. Reblogged this from dellaprosa. Reblogged this from sellingstories.
TOTAL PAGES IN THIS WEBSITE
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selling stories...
1 year ago / 1 notes. Grey is the colour of our price gouge salvation ». Australia is a victim of international marketers that have established a tradition of charging higher prices to our isolated market. But as globalisation continues apace, broader methods of importation are changing the game. In this BRW article, Mark Ritson addresses the burning question: Why are prices in Australia so much higher than elsewhere? 1 year ago / 0 notes. Andrew Bleeker on Social Campaigning ». Some of the key things I ...
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SELLING STORYTELLING by Mark Canter
SELLING STORYTELLING by Mark Canter. Notes on the craft of writing selling fiction. Tuesday, December 2, 2014. A recent poll conducted on behalf of Romance Writers of America found that the chief factor that motivates book browsers to choose a particular romance novel is attraction to the story. Outranking other draws, such as author and reviews). For you as a writer this means you’ve got to deliver a dynamite opening sentence and first chapter. No long wind-ups, but bang! Study how the masterful Nora Ro...
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