sensetruth.com

SenseTruth Notebooks

Nuggets of thought about people, brands, media and advertising. Sunday, March 3, 2013. Technology is changing everything and nothing. Big data is big news. It's making big promises and offering even bigger reward. From number of words, pictures and videos to Facebook posts this info-graphic captures how big data actually is. Keep in mind as you look at these numbers this is not just every day –it's every minute of every day. That's a lot of data. Data scientist will be the sexiest job of the 21st century.

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SenseTruth Notebooks | sensetruth.com Reviews

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Nuggets of thought about people, brands, media and advertising. Sunday, March 3, 2013. Technology is changing everything and nothing. Big data is big news. It's making big promises and offering even bigger reward. From number of words, pictures and videos to Facebook posts this info-graphic captures how big data actually is. Keep in mind as you look at these numbers this is not just every day –it's every minute of every day. That's a lot of data. Data scientist will be the sexiest job of the 21st century.

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1 ow's that feel

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3 tamara thompson

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9 share to pinterest

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ow's that feel,posted by,tamara thompson,no comments,email this,blogthis,share to twitter,share to facebook,share to pinterest,labels consumer research,cultural conversation,human behavior,identity,research,grrr,labels advertising,brand personality,values

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SenseTruth Notebooks | sensetruth.com Reviews

https://sensetruth.com

Nuggets of thought about people, brands, media and advertising. Sunday, March 3, 2013. Technology is changing everything and nothing. Big data is big news. It's making big promises and offering even bigger reward. From number of words, pictures and videos to Facebook posts this info-graphic captures how big data actually is. Keep in mind as you look at these numbers this is not just every day –it's every minute of every day. That's a lot of data. Data scientist will be the sexiest job of the 21st century.

INTERNAL PAGES

sensetruth.com

1

SenseTruth Notebooks: When all else fails, make it pretty

http://www.sensetruth.com/2013/02/when-all-else-fails-make-it-pretty.html

Nuggets of thought about people, brands, media and advertising. Monday, February 25, 2013. When all else fails, make it pretty. Fast Company created this nifty info-graphic of social media rules. I loved it the moment I saw it! Then I read it. Or #26 "have a crisis plan." Yes, do that but do it in a holistic way. This means it starts with the company and the brand. How you execute varies depending on whether it's a localized or broadly dispersed crisis. Again, it's the right thing to do b...But I digress...

2

SenseTruth Notebooks: Doing good over looking good

http://www.sensetruth.com/2013/02/doing-good-over-looking-good.html

Nuggets of thought about people, brands, media and advertising. Sunday, February 10, 2013. Doing good over looking good. I don't put a lot of stock in the metrics of ad scoring because commercials that are familiar typically outscore those that break new creative ground. That's been proven time and time again. But, what I do put a lot of stock in is themes that people respond to. These themes tell us a lot about what we want more of in our lives and in our society. Takes a totally different tone but in t...

3

SenseTruth Notebooks: The abuse of words

http://www.sensetruth.com/2013/02/the-abuse-of-words.html

Nuggets of thought about people, brands, media and advertising. Monday, February 18, 2013. The abuse of words. Adults have long blamed kids for the unforgivable crime of language abuse. For decades the blame was probably properly directed but these days business (especially marketers) are giving word-hoodlums a run for their money. We need only look at how Facebook has sullied the word friend. Just like the word Facebook sucks the soul out of friend,. So too does program. Did you hear the wooshing sound?

4

SenseTruth Notebooks: A disarming cocktail of truth and humor

http://www.sensetruth.com/2012/10/truth-courage-and-humor.html

Nuggets of thought about people, brands, media and advertising. Tuesday, October 16, 2012. A disarming cocktail of truth and humor. A lot of marketers know how to use humor well. But, there are not enough with the courage to step into truth. Subscribe to: Post Comments (Atom). Is a freelance agency strategist and founder of SenseTruth a research and strategy consultancy. View my complete profile. Simple template. Powered by Blogger.

5

SenseTruth Notebooks: Getting the best out of people

http://www.sensetruth.com/2012/10/getting-best-of-people.html

Nuggets of thought about people, brands, media and advertising. Monday, October 1, 2012. Getting the best out of people. Susan Cain's TED Talk: The power of introverts is a must watch for any business leader, teacher, or researcher. Actually, if you're human, you should watch it. The talk is insightful, funny and thought-provoking but I think the most important point she makes is this:. I can't help but wonder what kind of innovation and creativity would be sparked if we backed-up from all of our busines...

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SenseTruth Notebooks

Nuggets of thought about people, brands, media and advertising. Sunday, March 3, 2013. Technology is changing everything and nothing. Big data is big news. It's making big promises and offering even bigger reward. From number of words, pictures and videos to Facebook posts this info-graphic captures how big data actually is. Keep in mind as you look at these numbers this is not just every day –it's every minute of every day. That's a lot of data. Data scientist will be the sexiest job of the 21st century.

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