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SHORTCUTS TO THE OBVIOUS : Mel SokotchSHORTCUTS TO THE OBVIOUS : Mel Sokotch
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SHORTCUTS TO THE OBVIOUS : Mel Sokotch
http://www.shortcutstotheobvious.com/
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Mel Sokotch
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Shortcutstotheobvious
Mel Sokotch
168 Wes●●●●●●● Street
New●●●ork , NY, 10024
US
View this contact
Shortcutstotheobvious
Mel Sokotch
168 Wes●●●●●●● Street
New●●●ork , NY, 10024
US
View this contact
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SHORTCUTS TO THE OBVIOUS : Mel Sokotch | shortcutstotheobvious.com Reviews
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SHORTCUTS TO THE OBVIOUS : Mel Sokotch
shortcutstotheobvious.com
SHORTCUTS TO THE OBVIOUS : Mel Sokotch
http://www.shortcutstotheobvious.com/about-shortcuts.html
Shortcuts to the Obvious" is a how-to book, a blog, a seminar program, a consulting practice each aimed at delivering actionable advice on how to get more effective advertising much more efficiently. This second edition contains new chapters branding and positioning, and the discipline it takes to build successful brands in our increasingly cluttered media environment. Successful Brands- What they are, and how to know you've got one. Positioning- First step, guiding light, ruthless taskmaster. Mel Sokotc...
SHORTCUTS TO THE OBVIOUS : Mel Sokotch
http://www.shortcutstotheobvious.com/buy-the-book.html
How to order "Shortcuts to the Obvious". You can order at our publisher by clicking Order Now. Or, if you prefer,. At Amazon by clicking Amazon.com. The price is $21.95 plus shippling. Orders originating in New York or Ohio will be subject to state sales tax. Note: "Shortcuts to the Obvious" is a paperback, 9 X 6, 106 pages.
SHORTCUTS TO THE OBVIOUS : Mel Sokotch
http://www.shortcutstotheobvious.com/Chapter1.html
1 Introduction, or why Shortcuts is right for these times. Kadaner was right then. He's even more right today. There are two fundamental reasons why. That brings us to the basic reason for this work. With so little advertising education taking place, and with the business becoming more complex, it seemed to me that a short volume on the best couple of lessons, and the most common mistakes, is needed and timely.
SHORTCUTS TO THE OBVIOUS : Mel Sokotch
http://www.shortcutstotheobvious.com/bio-mel-sokotch.html
Mel Sokotch's advertising career spans over 30 years, much of it spent heading up major accounts at three of the world's leading agencies: Ted Bates, Grey Advertising, and Foote Cone and Belding. Eight years later, Grey enticed him back to help lead GSK's consumer business and the M&M/Mars business. Mel was extensively involved Grey's business development program, as well. Mel is a lifelong resident of New York City. He's a graduate of the City University of New York with a degree in Economics. H...
SHORTCUTS TO THE OBVIOUS : Mel Sokotch
http://www.shortcutstotheobvious.com/lunch-learn-seminars.html
Lunch and Learn" Seminars. The best way to learn is in small chunks. That's why each of these seminars run about 2 hours. After the seminar, Sokotch will make several hours available for advice and council to individuals with specific issues. Brand Positioning Backwards and Forwards. How to position brands that are 3rd, 4th or 5th to market. Great lessons from the Great Recession. Do you need a print shoot or can you grab an image from Google images?
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Short Cuts Totale - Ex Filmforen - Texte eines Filmsüchtigen. Freitag, 7. August 2015. Juli 2015 Alle Filme. Wie jeden Monat, hier nun wieder alle gesichteten Filme in Listenform mit Bewertung. Diesmal wieder mit Kurzkommentaren versehen, die tatsächlich auch mal, fast alle, kurz sind. DC) = Directors Cut. 3D) = Mit Brille. 10/10 Große Liebe, Meisterwerk, mindblowing, Sternstunde. 9/10 sehr, sehr gut, fabelhaft, exzellent. 8/10 gut - richtig gut, nix zu meckern. 7/10 gut, mit einigen Abstrichen. Meisterw...
SHORTCUTS TO THE OBVIOUS : Mel Sokotch
To get a good sense of what "Shortcuts to the Obvious" is really about, read a few excerpts from some key chapters. To buy the book staight away, just hit Buy Book. 1 Introduction, or why Shortcuts is right for these times. 2 Successful Brands- What they are; how to know you've got one. 3 Positioning- First step, guiding light, ruthless taskmaster. 4 Creative Strategy-The longest chapter, and the most important. 7 How to pre-test advertising without getting burned.
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