We have prided ourselves on being ahead of the pack when it comes to understanding men. Given our scale, we feel it’s our responsibility to find out more about men and deliver robust, credible insights to the market, cementing ShortList’s. Position as the voice of the modern, urban, professional man.
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Home | ShortList's Modern Urban Man | shortlistinsight.co.uk Reviews
https://shortlistinsight.co.uk
We have prided ourselves on being ahead of the pack when it comes to understanding men. Given our scale, we feel it’s our responsibility to find out more about men and deliver robust, credible insights to the market, cementing ShortList’s. Position as the voice of the modern, urban, professional man.
shortlistinsight.co.uk
Social Sportsmen | ShortList's Modern Urban Man
http://shortlistinsight.co.uk/urbanman/social-sportsmen
The next group, at 12%. Of the population and with the highest proportion of 25-44s. Among all urban men, are the Social Sportsmen. 29% of them earn 40k. And 66% are ABC1. Not only do this group have a voracious thirst for sport. But they also have an equally tenacious need to share their love of all things athletic. What’s more, the Social. And it should come as no surprise that, like several other groups, they seek a good work/life balance, saying that they work to live, rather than live to work. There...
Alpha Dads | ShortList's Modern Urban Man
http://shortlistinsight.co.uk/urbanman/alpha-dads
Our largest group, the Alpha Dads. Of the population, and are the oldest group. Of the 8 clusters. Just over one-third. Of them are earning over 40k a year. And around two-thirds are ABC1. And as the name suggests, they’re the group most likely to have kids. And are also more likely than the other groups to be married. These are men’s men. They shun social media. Twitter, Facebook and LinkedIn are like foreign languages to Alpha Dads, who prefer to get their wit and wisdom from Jeremy Clarkson. There is ...
The Men | ShortList's Modern Urban Man
http://shortlistinsight.co.uk/urbanman/the-men
Mr Popular | ShortList's Modern Urban Man
http://shortlistinsight.co.uk/urbanman/mr-popular
Of the population, Mr Popular. Is next. Two-thirds. Of this group are aged 25-44. Perhaps more so than any of the other group, we all know a Mr Popula. R They embrace mainstream. And while some will sneer, they don’t mind a jot. They’re more Paddy McGuinness than Paddy Considine. BBC Four might serve up The Killing and documentaries about steam trains, but Mr Popular prefers. Traditional, accessible entertainment: EastEnders, The X Factor and Big Brother. And spending time surfing the net. I love watchin...
Brand Love | ShortList's Modern Urban Man
http://shortlistinsight.co.uk/urbanman/brand-love
Our questionnaire conducted with YouGov covered amongst other things, brand love by which we mean the proportion of readers who love, or really love a magazine. But why do we care about ‘brand love’, and what does this mean for advertisers? Readers of magazines who love the brand are more than twice as likely to agree that they trust the advertising in the magazine, a 114% uplift in agreement from haters to lovers. This data supports our logical assertion that if an advertiser markets its product in a me...
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Shortlist Home
Welcome to Shortlist Home. Shortlist Home is a new way to help you manage properties whilst looking for somewhere to live. Just add information about a property you have seen into the app, then rate it on features, add pictures and so much more. Location can influence your decision. That's why Shortlist Home is based around a map. Moving because of work? Wide selection of fields. Rate each property by feature. Maybe you liked the kitchen of a property, and hated the bathroom? View it as if you were there.
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Home | ShortList's Modern Urban Man
We have prided ourselves on being ahead of the pack when it comes to understanding men. Given our scale, we feel it’s our responsibility to find out more about men and deliver robust, credible insights to the market, cementing ShortList’s. Position as the voice of the modern, urban, professional man.
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