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Tag Lines - marinaMmedia
http://marinammedia.com/tag-line
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. You can spend thousands of dollars at an agency or follow these steps and come up with a tag line yourself. All it takes is creativity, wordsmithing, an open mind, brainstorming and a real willingness to have fun. Tag lines sum up your brand in 7 small words. 1) COMING UP WITH A GREAT TAG LINE. The idea must be easy enough for everyone to understand. You would defend at all costs. What does the customer get? What the custo...
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The End - marinaMmedia
http://marinammedia.com/corporate-story-telling/the-end
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. Did you Win or Lose? Did the heroine slay the dragon? When the Mission is accomplished and the media or promotional campaign is over, is the world a better place. Is there another next step needed to fulfill the Vision? Or has the exit strategy. Been achieved and it’s time to live happily ever after? We always measure the success. Of each initiative, qualitatively and quantitatively, with metrics built into any campaign.
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Positioning - marinaMmedia
http://marinammedia.com/positioning
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. Is similar to the broader Mission Statement. But is a more refined description of how you wish to be perceived by your customers. As opposed to what you do). A positioning statement also positions you in the market place, (cheapest v luxurious, fast food v fine dining) and outlines the Market Strategy. You intend to follow in order to achieve and maintain your Mission. Creating a Positioning Statement. Be Sociable, Share!
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Media Relations - marinaMmedia
http://marinammedia.com/services-2/media-relations
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. Is a key way to get you noticed. Most people still trusts a journalist’s review before your own advert. The best way to get noticed is to do the journalist’s job for them. Think like they do when it comes to framing the story and write a press release as if it were an article they could re-print. The more printable it is, as is, in these busy times, the more likely it is your press release will be published verbatim. This ...
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Corporate Story Telling - marinaMmedia
http://marinammedia.com/corporate-story-telling
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. Make it a thrill for clients to do business with you. Compel them to buy into your brand. Give them real reasons to care about your organization. With stories of how you will make their lives better. Corporate Storytelling creates, builds and manages your image in words, pictures and sounds. Using the power of multi-media platforms to call clients to action. Word of mouth,. 8211; your Vision,. From the foundational blocks ...
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Marketing Communications Strategy - marinaMmedia
http://marinammedia.com/services-2/marketing-communications-strategy
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. How do you get more out of existing customers? Entice back the folks who haven’t bought from you in a while? Tell them a great story of why they can’t possibly live without you. Simple. Work out an irresistible benefit. And then tell people about it. STEPS TO DEVELOPING A MARCOM STRATEGY. Which target market are you going after? Pitch one or two keys benefits. To your ideal client. Never promise the world. Of something new,.
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Mission - marinaMmedia
http://marinammedia.com/corporate-story-telling/mission
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. How you create and implement your Marketing. And Marketing Communications Strategy. Of your Corporate Story setting a winning formula of Price, Product, Place, Promotion and Publicity. MarinaMmedia consults on how to fulfill your Mission and to fuel creative ideas. Always based on data) to get you from where you are to where you want to be. To do so, you need the basics: –. Company and Brand Values. Determined by the Values.
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Ink - marinaMmedia
http://marinammedia.com/ink
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. Writing is one of the most under-rated skills. On the planet, yet critical to good story telling, whether on paper, scripted on video or told face to face. Whether you need a press release, website copy, a business plan, speech, radio-ad or article. For bloggers worldwide to chat about, let us know and we can work out a plan according to your budget. Enjoy some examples of past work:. Bathroom Book of Alberta Trivia. One o...
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Websites - marinaMmedia
http://marinammedia.com/websites
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. What do you want your website to do for you? Design it with a specific end-goal in mind, as part of your overall on-line marketing strategy. We want you to call us, right now and tell us what you need. Have we convinced you it’s worth a call? When designing your site, these are the basics: –. Bet you haven’t done too much reading but you’ve looked at lots of photos. Shoots through the roof. To consult and build your new we...
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Company & Brand Values - marinaMmedia
http://marinammedia.com/corporate-story-telling/company-brand-values
Company & Brand Values. Company & Brand Values. Research & Environmental Scanning. Company and Brand Values. An organization’s Values are beliefs shared. Values drive an organization’s culture. And priorities. They provide a framework in which decisions are made. The same is true of the hero of our story. What values drive him forward? What makes him shrink back? Values set the priorities. Of how you do business. For example, quality over profit. What do you always do and what would you never do? Your Va...
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