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Socratics Research Blog

Two articles appeared in a recent edition of Campaign. One debated whether advertising recall was a necessary corollary of advertising effectiveness - and how difficult it was to create and then assess recall. The second article speculated on whether advertising research (pre-testing) was hindering the development of outstanding creative work. Briefing that, for this advertising to work it needs to: ‘generate debate and controversy’, ‘make people feel unsettled about a product category&...Gives research ...

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Socratics Research Blog | socraticsresearch.blogspot.com Reviews

https://socraticsresearch.blogspot.com

Two articles appeared in a recent edition of Campaign. One debated whether advertising recall was a necessary corollary of advertising effectiveness - and how difficult it was to create and then assess recall. The second article speculated on whether advertising research (pre-testing) was hindering the development of outstanding creative work. Briefing that, for this advertising to work it needs to: ‘generate debate and controversy’, ‘make people feel unsettled about a product category&...Gives research ...

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Socratics Research Blog: July 2009

http://www.socraticsresearch.blogspot.com/2009_07_01_archive.html

Two articles appeared in a recent edition of Campaign. One debated whether advertising recall was a necessary corollary of advertising effectiveness - and how difficult it was to create and then assess recall. The second article speculated on whether advertising research (pre-testing) was hindering the development of outstanding creative work. Briefing that, for this advertising to work it needs to: ‘generate debate and controversy’, ‘make people feel unsettled about a product category&...Gives research ...

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Socratics - Research & Analysis: Qualitative Research

http://www.socraticsresearch.com/why-believe.html

Socratics - Research and Analysis. Why should you believe any of this? Experience is the name everyone gives to their mistakes. Oscar Wilde 1854-1900: Lady Windermere's Fan (1892). Why should you believe any of this? Client experience runs the full gamut of brands and companies: Tesco, Southern Comfort, Wickes, The National Lottery, Scottish Courage, Gallaher Tobacco, B&Q, Birds Eye, Reckitt Benckiser and InBev. Our experience over the years means we avoid rushed interpretation in the viewing booth after...

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Socratics - Research & Analysis: Qualitative Research

http://www.socraticsresearch.com/analysis.html

Socratics - Research and Analysis. Why should you believe any of this? He uses statistics as a drunken man uses lampposts for support rather than illumination. This is where a new perspective can add illumination. Do you need to grow ever more penetration for your brand or is gaining further frequency of purchase a more profitable route? What impact do competitor activity or price promotions have on your business? Designed by Sugarcube Creative Studios.

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Socratics - Research & Analysis

http://www.socraticsresearch.com/index.html

Socratics - Research and Analysis. Why should you believe any of this? The proper study of mankind is man. Alexander pope 1688-1744: An Essay on Man Epistle 2 (1733). Market research and analysis that inspires brands and businesses. Over the years, two distinct branches of market research and analysis have grown-up: projects that are commissioned to confirm, check and pick a winner - and those designed to find new thinking based on fresh insights and perspectives. Designed by Sugarcube Creative Studios.

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Socratics Research Blog

Two articles appeared in a recent edition of Campaign. One debated whether advertising recall was a necessary corollary of advertising effectiveness - and how difficult it was to create and then assess recall. The second article speculated on whether advertising research (pre-testing) was hindering the development of outstanding creative work. Briefing that, for this advertising to work it needs to: ‘generate debate and controversy’, ‘make people feel unsettled about a product category&...Gives research ...

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