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Marketing Management

THE PRODUCTION CONCEPT,THE PRODUCT CONCEPT,THE SELLEING CONCEPT. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept leads to " Marketing myopia. A focus on the product rather than on the customer's need. Most firms practise the selling concept when they have overcapacity . Their aim is to sell what they make rather than what the market wants.Therefore , people are surprised when they are told th...

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Marketing Management | srimarketingmanagement.blogspot.com Reviews

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THE PRODUCTION CONCEPT,THE PRODUCT CONCEPT,THE SELLEING CONCEPT. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept leads to Marketing myopia. A focus on the product rather than on the customer's need. Most firms practise the selling concept when they have overcapacity . Their aim is to sell what they make rather than what the market wants.Therefore , people are surprised when they are told th...

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Marketing Management | srimarketingmanagement.blogspot.com Reviews

https://srimarketingmanagement.blogspot.com

THE PRODUCTION CONCEPT,THE PRODUCT CONCEPT,THE SELLEING CONCEPT. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept leads to " Marketing myopia. A focus on the product rather than on the customer's need. Most firms practise the selling concept when they have overcapacity . Their aim is to sell what they make rather than what the market wants.Therefore , people are surprised when they are told th...

INTERNAL PAGES

srimarketingmanagement.blogspot.com

1

Marketing Management: THE PRODUCTION CONCEPT,THE PRODUCT CONCEPT,THE SELLEING CONCEPT

http://srimarketingmanagement.blogspot.com/2011/03/production-conceptthe-product.html

THE PRODUCTION CONCEPT,THE PRODUCT CONCEPT,THE SELLEING CONCEPT. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept leads to " Marketing myopia. A focus on the product rather than on the customer's need. Most firms practise the selling concept when they have overcapacity . Their aim is to sell what they make rather than what the market wants.Therefore , people are surprised when they are told th...

2

Marketing Management: March 2011

http://srimarketingmanagement.blogspot.com/2011_03_01_archive.html

THE PRODUCTION CONCEPT,THE PRODUCT CONCEPT,THE SELLEING CONCEPT. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept leads to " Marketing myopia. A focus on the product rather than on the customer's need. Most firms practise the selling concept when they have overcapacity . Their aim is to sell what they make rather than what the market wants.Therefore , people are surprised when they are told th...When ...

3

Marketing Management: NATURE AND SCOPE OF MARKETING

http://srimarketingmanagement.blogspot.com/2011/03/nature-and-scope-of-marketing.html

NATURE AND SCOPE OF MARKETING. When the markets dislike the products and avoid them, negative demand gets generated. The task of marketing managers, is to analyze why the markets dislike the products and whether a marketing program consisting of Product redesign, lower prices, and more positive promotion can change beliefs and attitudes. Organizations face full demand when they are pleased with their volume of business . The marketing task is to maintain the current level of demand in the face of cha...

4

Marketing Management: PRODUCT

http://srimarketingmanagement.blogspot.com/2011/03/product.html

People satisfy their needs and wants with goods and services. The term product is used to cover both. A product is defined as anything that can be offered to satisfy a need or want. The importance of physical products lies not so much in owning them as in obtaining the services they render. A car is not bought just for its appearance but because it supplies transportation services . A Microwave oven is not just bought to admire but because it supplies a cooking services. VALUE , COST , AND SATISFACTION:.

5

Marketing Management: MARKETING PROGRM

http://srimarketingmanagement.blogspot.com/2011/03/marketing-progrm.html

The marketing program consists of numerous decisions on the mix of marketing tools to use. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four groups.that he called the four Ps of marketing: Product,Price, Place, and Promotion. THE FOUR 'P's OF MARKETING MIX:. 1The first P that is Product represents. Packaging services , Warranties,returns etc. 2The second P i.e ., Price represents.

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srimarketingmanagement.blogspot.com

Marketing Management

THE PRODUCTION CONCEPT,THE PRODUCT CONCEPT,THE SELLEING CONCEPT. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept leads to " Marketing myopia. A focus on the product rather than on the customer's need. Most firms practise the selling concept when they have overcapacity . Their aim is to sell what they make rather than what the market wants.Therefore , people are surprised when they are told th...

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