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Talent Procurement | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/talent-procurement

If you were to ask me what I want to do, I don’t want to be a celebrity, I want to make a difference. Lady Gaga. Talent procurement, in essence, is matchmaking. Finding the ideal performer, artist, or celebrity to participate or headline a particular event requires the ability to align values and purposes. Smart talent procurement assesses celebrities and performers based not only on their popularity and pop-culture status, but also their internal passions. Factory 360 has strong relationships with celeb...

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Special Events | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/special-events

Experiential marketing challenges brands to differentiate themselves not only from the competition, but from everything the competition has ever done. Special events require courage with nuance the ability to execute audacious ideas that don’t appear contrived or unwieldy. From grandiose campaigns that cost millions of dollars to subversive guerilla marketing strategies, the art of executing a special idea demands a leap of faith in the creative process. I’ve been involved in many Sales incentive p...

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Careers | Factory 360 Experiential Marketing Agency

https://www.factory360.com/careers

Our agency currently seeks a bilingual account coordinator to coordinate, manage and oversee a nationwide promotional program for major multicultural clients. The account manager is responsible for creating detailed project plans and timelines, developing, tracking and managing project budgets, gathering and organizing assets, coordinating, negotiating, and managing outside services/vendors, and leading quality assurance efforts for assigned projects. NEW BUSINESS DEVELOPMENT INTERN. New York, NY.

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Pop-up Stores | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/pop-up-stores

Pop-up stores represent a vibrant and effective hybridization of guerilla marketing. And conventional experiential marketing. Pop-up stores immediately generate interest because they are ephemeral entities here today, gone tomorrow and consumers do not want to miss an opportunity to save money on flash sales or shop in an exclusive environment. Pop-up stores are also the perfect creative canvass to test out experiential marketing ideas that push the boundaries of how and where to engage consumers. The Mi...

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Guerrilla Marketing | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/guerrilla-marketing

Guerrilla marketing seeks to maximum exposure with minimum expense while circumventing convention. Guerrilla marketing requires an adventurous mindset and attitude and, of course, clients who aren’t afraid to step outside of their comfort zone in order to create a memorable impact with consumers and the public. Guerrilla Marketing: National Sister Shoe Brands. The West Coast-based shoe brands were working with a tight budget and did not have brick-and-mortar stores, which posed some unique challenges in ...

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College Programs | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/college-programs

By 2018 the spending power of Millennials, many of whom are still in or have recently graduated from college, will surpass. Fully integrating the experiential marketing aesthetic, enthusiastic brand ambassadors dressed as nurses and helped students register for the blood drive and schedule appointments. The logistics included Factory 360 coordinating with school administrations and student organizations that sponsored competitions and contests for the most successful blood drive on their respective c...

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Social Media Integration | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/social-media-integration

Social media has become a powerful part of the human experience. It can instantly change our lives for better or for worse forever. A poorly conceived tweet, an embarrassing Vine, an unwise Facebook post can create tremendous problems for people and brands. Yet, social media interactions and properties continue to proliferate. The events, experiences, and activations created by Factory 360 are complemented by our dynamic proprietary photo activation app, FactorySnap. This formidable tool allows consu...

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Multicultural Marketing | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/multicultural-marketing

No culture can live if it attempts to be exclusive. Mahatma Gandhi. Factory 360 believes the future of commerce resides in the ability of people from different backgrounds to share their lives and cultures with each other. In the 3. If fact, all get along. Multicultural Marketing: The Lincoln Motor Company. Multicultural Marketing: Divina Latina. Factory 360 Can Handle Any Multicultural Marketing Need! The Factory 360 team features a diverse blend of backgrounds and expertise that ensure branding strateg...

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Sponsorship Activation | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/sponsorship-activation

Sponsorship Activation requires a deep understanding of brand synergy to ensure strong affiliations are formed and intelligently promoted to vetted demographics. Sponsorships represent the alignment of shared values and goals, and can be profitable marketing opportunities for harmonious partnerships. Sponsorship Activation: Austin Food and Wine Festival and Kim Crawford. Sponsorship Activation: August Wilson and Lincoln Motor Company. Call Factory 360 For All Your Sponsorship Needs.

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Grassroots Programs | Factory 360 Experiential Marketing Agency

https://www.factory360.com/services/grassroots-programs

The term authentic appears often in conversations about marketing to Millennials. This new emphasis on the buzzword authentic arises from the confluence of transparency and consumer expectations. Technology and social media have created a nimble and powerful system that quickly exposes any attempts by brands to obfuscate the truth; these digital properties have also created the expectation among its most adept users Millennials that brands will hold themselves accountable and treat consumers with...Allst...