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Directspeak | Sudesh Jog's thoughts on marketingSudesh Jog's thoughts on marketing (by Sudesh Jog)
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Sudesh Jog's thoughts on marketing (by Sudesh Jog)
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Managing risk in direct marketing | Directspeak
https://sudeshjog.wordpress.com/2009/11/09/managing-risk-in-direct-marketing
Sudesh Jog's thoughts on marketing. Managing risk in direct marketing. Direct marketers and stock traders share one thing in common both take large financial risks based on their judgement. So why does this happen? I believe it is because campaign managers do not realise that they need not be slaves to chance but can actively manage and reduce risk in their campaigns. To address risk, we need to first see what creates risk in direct marketing. I find an in-market ‘test-evaluate-scale’ to be a...Setting a...
Transactional rewards alter the consumer decision making process | Directspeak
https://sudeshjog.wordpress.com/2009/12/07/transactional-rewards-change-how-consumers-make-a-decision
Sudesh Jog's thoughts on marketing. Transactional rewards alter the consumer decision making process. Recently came across a brilliant video (see here. As people chose the stairs in this case, do you think they decided the same way they would usually do when they are offered a choice of stairs vs. an escalator? I don’t think so, and that is the point a change in consumer behaviour can be triggered by suspending consumer rationality. But children are easily beguiled do you say? As these examples demonstra...
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Directspeak | Sudesh Jog's thoughts on marketing
Sudesh Jog's thoughts on marketing. Transactional rewards alter the consumer decision making process. Recently came across a brilliant video (see here. As people chose the stairs in this case, do you think they decided the same way they would usually do when they are offered a choice of stairs vs. an escalator? I don’t think so, and that is the point a change in consumer behaviour can be triggered by suspending consumer rationality. But children are easily beguiled do you say? As these examples demonstra...
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