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Social Service | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/category/social-service
Ramble by Sunil Bahl @SunMatrix. Videos that are recorded vertically and then posted on YouTube, generally have black bars on either sides. Lots of viewers find this waste of space annoying. So JWT Brazil came up with the "Black Bar Donation" campaign that allowed people with vertical videos to donate their black bars to NGO's who needed help promoting themselves. Filed under: Marketing Strategies. A Sirious safety message. The breathalyser test is the most commonly used method for alcohol testing. S...
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Sounds of the City | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/2015/06/sounds-of-the-city
Ramble by Sunil Bahl @SunMatrix. Sounds of the City. To encourage people to use the train to go and explore nearby cities, railway service Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city. Laquo; Sunday Grannies. Believe it or not. Middot; Powered by SunMatrix. Go to top ↑.
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E-Greetings | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/category/e-greetings
Ramble by Sunil Bahl @SunMatrix. Here comes the fun. Here is a Christmas video that I helped conceptualize and create for my agency in Germany. The video was hyperlinked to a QR code that appeared on the Christmas Card sent along with the advent wreaths seen above. 😎. Have a great Christmas and a super New Year! More from Ramble in January 2012! Holiday Greetings from Global Ad Agencies. Ad Agencies using their creativity to spread holiday cheer. Believe it or not. Middot; Powered by SunMatrix.
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Direct Marketing | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/category/direct-marketing
Ramble by Sunil Bahl @SunMatrix. Coca-Cola Light: The Return of Love. Filed under: Direct Marketing. Demo CD's created by music labels are often treated like spam. So to promote the new track from DJ Boris Dlugosch, Kontor Records in Germany decided to send out an orange vinyl along with a 2D turntable as part of the direct mailing. Filed under: Direct Marketing. Billboard On Hold Jam Session. Filed under: Direct Marketing. 77% of magazines along with their ads end up in the trash. This is a huge was...
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Marketing Strategies | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/category/marketing-strategies
Ramble by Sunil Bahl @SunMatrix. Coca-Cola creates first ever “drinkable” advertising. Many people think they know the taste of Coke Zero, but they actually don't. So Ogilvy and Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio. Drink the ad yourself. 100% Real Virtual Reality. Filed under: Emerging Technology. In a clever marketing stunt to drive tourism to the village, Graubünden Tourism along with ad agency Ju...
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Viral Videos | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/category/viral-videos
Ramble by Sunil Bahl @SunMatrix. Nivea Second Skin Project. Christmas is a time for love and affection, and what better way to to show it than with a hug? So Nivea Crème and Leo Burnett Madrid unveiled the "Second Skin Project" a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch. Now check out this behind the scenes video to learn more about the stunt. Believe it or not. The task of putting the hover...
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Power Of Online | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/category/power-of-online
Ramble by Sunil Bahl @SunMatrix. The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village. To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch. The action started on Monday, 6th June and ended on Saturday, 11 June 2016. Filed under: Live Communication. To ensur...
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Business Cards | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/category/business-cards-2
Ramble by Sunil Bahl @SunMatrix. Kern Precision Scales Stationery. Kern calibrates and distributes some of the most accurate scales in the world. Wunderman London therefore needed to dramatise the extraordinary precision of these products and start a compeling conversation between Kern and its audience of scientists, engineers and pharmacists - all with a lightweight budget. Filed under: Business cards. Clutter breaking business cards! 1) Broke Bike Alley Card 1. Got a flat tire? 2) Broke Bike Alley Card...
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Instagram Powered Thread Screen | Ramble by Sunil Bahl @SunMatrix
http://www.ramble.sunmatrix.com/2015/07/instagram-powered-thread-screen
Ramble by Sunil Bahl @SunMatrix. Instagram Powered Thread Screen. The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique. Hashtag an Instagram of you and your friends and see yourselves in a way unlike anything you've seen before. For more infos visit www.f21threadscreen.com. Filed under: Marketing Strategies. Believe it or not.
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