whystories.blogspot.com
Telling Your Story: May 2007
http://whystories.blogspot.com/2007_05_01_archive.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Monday, May 28, 2007. To Stand Out, Make it Unexpected. Department store service people don’t care about customers. Story:. Nordstrom employee accepts return on tire chains even though Nordstrom’s does not sell tire chains (connection plot). An experienced, pro team will always beat the rookies. Story:. 1980 US Olympic team beats “Red Machine” Soviet team (challenge plot). Monday, May 21, 2007.
whystories.blogspot.com
Telling Your Story: So an engineer walked into a bar...
http://whystories.blogspot.com/2007/07/so-engineer-walked-into-bar.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Wednesday, July 18, 2007. So an engineer walked into a bar. What happens when an engineering approach is applied to business communications? Before there was a flow chart there was a story. Click the above graphic to download the one-pager that shows how we helped one engineering team get back to their story. Before a technologist could construct the boxes, circles, arrows and lines, he had to asse...
whystories.blogspot.com
Telling Your Story: Want change? What Self-Image Are You Offering?
http://whystories.blogspot.com/2007/12/want-change-what-self-image-are-you.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Wednesday, December 12, 2007. What Self-Image Are You Offering? Are you asking people to accept a story that they have failed, that they are incompetent, forgetful? Given that medicine has—as Robin Moroney of the Wall Street Journal aptly points out—gone the route of specialization over process, it was predictable that Medicine would chafe at a procedural cure. Dr Pronovost writes about Medicine la...
whystories.blogspot.com
Telling Your Story: June 2007
http://whystories.blogspot.com/2007_06_01_archive.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Monday, June 25, 2007. Small Stories Follow and Big Stories Lead. The Challenge Plot: David and Goliath. The Connection Plot: Good Samaritan or Mean Joe Greene/Coke. The Creative Plot/ mental breakthrough: That eureka moment like rigging Apollo 13 to save the astronauts, the apple falling on Newton’s head, or every episode of MacGyver. Free vs. paying users. Monday, June 18, 2007. Future benefits a...
whystories.blogspot.com
Telling Your Story: December 2007
http://whystories.blogspot.com/2007_12_01_archive.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Wednesday, December 12, 2007. What Self-Image Are You Offering? Are you asking people to accept a story that they have failed, that they are incompetent, forgetful? Given that medicine has—as Robin Moroney of the Wall Street Journal aptly points out—gone the route of specialization over process, it was predictable that Medicine would chafe at a procedural cure. Dr Pronovost writes about Medicine la...
whystories.blogspot.com
Telling Your Story: October 2007
http://whystories.blogspot.com/2007_10_01_archive.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Thursday, October 18, 2007. Finding stories in performance. So often we tell people what we mean when we would be better served to show them. This example is not a story per se, but an example that would make a great story. It is based on a performance I attended last week. And it a dynamic example of continuous-improvement in action. To see what I mean, check out San Jose Taiko. Watching the perfo...
whystories.blogspot.com
Telling Your Story: April 2007
http://whystories.blogspot.com/2007_04_01_archive.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Thursday, April 26, 2007. Grab Their Attention Visually. Get more click-through from your e-mail campaigns with visuals, especially illustrations. BentonsEdge helped promote an event for a software consulting company, Brown Smith Wallace Consulting. BentonsEdge illustrated the pain of change, and built a visual lead-generation program around it. Download the 'change roadmap'.pdf. Come work with me ...
whystories.blogspot.com
Telling Your Story: Finding stories in performance
http://whystories.blogspot.com/2007/10/finding-stories-in-performance.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Thursday, October 18, 2007. Finding stories in performance. So often we tell people what we mean when we would be better served to show them. This example is not a story per se, but an example that would make a great story. It is based on a performance I attended last week. And it a dynamic example of continuous-improvement in action. To see what I mean, check out San Jose Taiko. Watching the perfo...
whystories.blogspot.com
Telling Your Story: July 2006
http://whystories.blogspot.com/2006_07_01_archive.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Tuesday, July 18, 2006. Filling your pipeline is more than luck. What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Assuming that you get lucky and call him when he has a need, why should he listen to you? Wouldn’t it be great if prospects called you when they were ready to consider buying?
whystories.blogspot.com
Telling Your Story: June 2006
http://whystories.blogspot.com/2006_06_01_archive.html
How stories can help you get buy-in for change. Make your message stick and get viral communications power. Tuesday, June 13, 2006. Getting entrepreneurs to market faster. With resources in place, you’re planning your product launch. Want to give yourself the best chances of success while eliminating unnecessary work and spending? Capital and other resources are not yet in place? For links to resources for raising capital. Thought-leadership on tough business issues. And receive your free visual story.