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The Brand Bite | no-nonsense brand talk

Bite size brand posts - no-nonsense brand talk and a practical source of branding tips and tricks.

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The Brand Bite | no-nonsense brand talk | thebrandbite.com Reviews
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Bite size brand posts - no-nonsense brand talk and a practical source of branding tips and tricks.
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The Brand Bite | no-nonsense brand talk | thebrandbite.com Reviews

https://thebrandbite.com

Bite size brand posts - no-nonsense brand talk and a practical source of branding tips and tricks.

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1

Positioning | The Brand Bite

http://www.thebrandbite.com/tag/positioning

Coca-Cola’s “Taste the Feeling” slogan does not differentiate. January 22, 2016. Marking a significant shift in its marketing strategy, Coca-Cola announced on Jan 19 that for the first time, all Coke Trademark brands will be united in one global creative campaign:. Rudolf Echeveria the VP of global creative, connections and digital, adds “we’re going from ‘Open Happiness’ to exploring the role Coca-Cola plays in happiness, we make simple, everyday moments more special. The soda industry is in decline.

2

Volvo | Brand positioning | Safety | Keep your brand focus on safety or be toast! | The Brand Bite

http://www.thebrandbite.com/2011/02/25/volvo-keep-your-brand-focus-on-safety-or-be-toast

Volvo: keep your brand focus on safety or be toast! February 25, 2011. In every brand book or brand program there is usually the example of Volvo, the brand that has positioned itself in the car category synonymously with the word “safety”. Unfortunately, unless Volvo changes its current course this good example will turn in an example how to destroy a unique brand position. Let me explain…. It shows the Volvo S80 page with the key sections: Safety, Design, Performance, Environment. Yes! Safety has now m...

3

Apple | Brand architecture | product naming | The Brand Bite

http://www.thebrandbite.com/2015/07/08/apple-product-naming-brand-architecture

Even Apple products deserve a beautiful name. July 8, 2015. The new Apple products are still very Apple and introduced to the market in an Apple way. Take Apple Photos. It is the replacement product for both the consumer and professional products iPhoto and Aperture. Apple Photos was received with criticism because of lacking functionality. Two existing products had to be replaced because they. The fact that it will take time before the missing functionality is back is fine with Apple. The real big change.

4

Ace Hotel | Brand Experience | The Brand Bite

http://www.thebrandbite.com/2015/06/25/ace-hotel-be-different-by-really-doing-different

Ace Hotel: be different by really doing different. June 25, 2015. Then I came to the Ace Hotel. In New York. The Ace is a hotel that does things differently, but in a challenging and stimulating way. For starters, the location of the hotel is in a neighborhood that does not come directly to mind for a new hotel. And that is how it started…. The crowded lobby featured a stuffed head of a deer, many copper items, an American flag and a DJ. The hotel guide is called “The Ace Survival Guide – a m...In the el...

5

Volvo | The Brand Bite

http://www.thebrandbite.com/tag/volvo

Go Volvo be Volvo – back to safety? 8211; Part III. March 5, 2015. Regular readers of this blog know that I follow Volvo. I find it a fascinating brand and close to my heart. I am raised in a Volvo family and I still remember the day that we got a Volvo 240 and my father was proudly showing the (massive) crumple zone to anyone interested. Unfortunately, in my opinion Volvo has lost track with safety or simply got bored with it. In search for the core. I wrote about Volvo in 2011. Indeed, no mentioning of...

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mondaybrand.com mondaybrand.com

Thank God it's Monday | monday brand advisory | supercharging brands

http://www.mondaybrand.com/tgim

31 6 2730 5140. 109;ichiel@mondaybrand.com. Boosting brands without the big agency hassle. For many businesses Monday is the first day of the week: branding should start on day one as well to strive for being first in the mind of consumers. On Monday many leadership teams review and agree activities for the coming period: branding should be part of that review. The last name of the owner and founder. ‘Maandag’ translates to Monday.

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Even Apple products deserve a beautiful name. July 8, 2015. The new Apple products are still very Apple and introduced to the market in an Apple way. Take Apple Photos. It is the replacement product for both the consumer and professional products iPhoto and Aperture. Apple Photos was received with criticism because of lacking functionality. Two existing products had to be replaced because they. The fact that it will take time before the missing functionality is back is fine with Apple. The real big change.

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