thebrandbuzz.blogspot.com

Brand Buzz

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Tuesday, August 17, 2010. Tarnished Brands: Rehab or Dump? It happens. Brands get crippled by unimaginable disasters. Ethical blunders, market collapses, oil spills of mammoth porportions in the Gulf. For the latter, the cleanup will take years and maybe decades, and that is just for the oil. And what about the brand cleanup? Can the BP brand be turned around? Social Media and Branding.

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Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Tuesday, August 17, 2010. Tarnished Brands: Rehab or Dump? It happens. Brands get crippled by unimaginable disasters. Ethical blunders, market collapses, oil spills of mammoth porportions in the Gulf. For the latter, the cleanup will take years and maybe decades, and that is just for the oil. And what about the brand cleanup? Can the BP brand be turned around? Social Media and Branding.

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Brand Buzz | thebrandbuzz.blogspot.com Reviews

https://thebrandbuzz.blogspot.com

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Tuesday, August 17, 2010. Tarnished Brands: Rehab or Dump? It happens. Brands get crippled by unimaginable disasters. Ethical blunders, market collapses, oil spills of mammoth porportions in the Gulf. For the latter, the cleanup will take years and maybe decades, and that is just for the oil. And what about the brand cleanup? Can the BP brand be turned around? Social Media and Branding.

INTERNAL PAGES

thebrandbuzz.blogspot.com

1

Brand Buzz: June 2010

http://thebrandbuzz.blogspot.com/2010_06_01_archive.html

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Wednesday, June 16, 2010. Brand Control over Customer Tom? I listened intently as a well-respected marketing professional, presenting high-technology marketing programs, explained that marketers "no longer have control" over their brands. This, he went on, was because of the fragmentation of traditional media and the advent of the new social media. The new level of transparency required...

2

Brand Buzz: August 2010

http://thebrandbuzz.blogspot.com/2010_08_01_archive.html

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Tuesday, August 17, 2010. Tarnished Brands: Rehab or Dump? It happens. Brands get crippled by unimaginable disasters. Ethical blunders, market collapses, oil spills of mammoth porportions in the Gulf. For the latter, the cleanup will take years and maybe decades, and that is just for the oil. And what about the brand cleanup? Can the BP brand be turned around? Social Media and Branding.

3

Brand Buzz: July 2010

http://thebrandbuzz.blogspot.com/2010_07_01_archive.html

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Monday, July 26, 2010. Brand Dormancy. A Growing Epidemic. Meanwhile, other companies have given up on developing their brand because they have decided that mere survival is job one in these economic times. They are not going to (or feel they cannot? Build their brand during the most opportune time - when it is likely their competition could be sleeping. Take a simple test - ask your cu...

4

Brand Buzz: Tarnished Brands: Rehab or Dump?

http://thebrandbuzz.blogspot.com/2010/08/tarnished-brands-rehab-or-dump.html

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Tuesday, August 17, 2010. Tarnished Brands: Rehab or Dump? It happens. Brands get crippled by unimaginable disasters. Ethical blunders, market collapses, oil spills of mammoth porportions in the Gulf. For the latter, the cleanup will take years and maybe decades, and that is just for the oil. And what about the brand cleanup? Can the BP brand be turned around? Social Media and Branding.

5

Brand Buzz: Brand, Brand, Brand... Whose Is It Anyway?

http://thebrandbuzz.blogspot.com/2010/06/brand-brand-brand-whose-is-it-anyway.html

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Wednesday, June 9, 2010. Brand, Brand, Brand. Whose Is It Anyway? The term "brand" is bandied about the hallways and conference rooms of our offices all day long, and rolls off the tongue of the intern like he was born to say it. But, never has a word that is so important to a company's success been so poorly understood. The American Marketing Association. In today's message-cluttered w...

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thebrandbuzz.blogspot.com

Brand Buzz

Brands are not names or logos, they are impressions of those symbols held in the minds of your customers and prospects. Tuesday, August 17, 2010. Tarnished Brands: Rehab or Dump? It happens. Brands get crippled by unimaginable disasters. Ethical blunders, market collapses, oil spills of mammoth porportions in the Gulf. For the latter, the cleanup will take years and maybe decades, and that is just for the oil. And what about the brand cleanup? Can the BP brand be turned around? Social Media and Branding.

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