entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: The Future is In Storage
http://entitymarketingconsulting.blogspot.com/2013/03/i-wasnt-going-to-write-today.html
Information about marketing, advertising, new product development, search optimization and web analytics. Friday, March 29, 2013. The Future is In Storage. I wasn’t going to write today. I wanted to make some coding changes to the blog and nothing more. But I noticed my prior post about eliminating email. And I felt compelled to write a post today. It’s ironic that I just attended a talk about email marketing at SES by Sundeep Kapur. Imagine the day – another prediction – when everything abou...Amid a va...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: December 2009
http://entitymarketingconsulting.blogspot.com/2009_12_01_archive.html
Information about marketing, advertising, new product development, search optimization and web analytics. Wednesday, December 23, 2009. The Science of Managing Search Ads. A colleague forwarded me an article about Google AdWords from the NY Times. You know I agree with this and liken pay per click advertising to commodities trading. Not that I've done commodities trading personally - but there's bidding and competition and risk and return, so there's definitely similarities. Subscribe to: Posts (Atom).
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: October 2013
http://entitymarketingconsulting.blogspot.com/2013_10_01_archive.html
Information about marketing, advertising, new product development, search optimization and web analytics. Sunday, October 20, 2013. Web Analytics - Reduces Ineffective Ad Spending. A sudden spike in web traffic and investigation into the cause and effect led me to revise a content ad campaign on Bing and Yahoo partner sites. Showed that the referring domain was genieknowsinc.com. Clicking back to the referrers, yielded no insight at all. Our IBM NetInsight analytics showed the keyword was "railway ro...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: February 2010
http://entitymarketingconsulting.blogspot.com/2010_02_01_archive.html
Information about marketing, advertising, new product development, search optimization and web analytics. Tuesday, February 23, 2010. Relearning Semantics from Humans. So many people ask me how to optimize a page for search. What are the fundamentals? There are so many articles and blog posts on the fundamentals, but for starters I'd recommend reading the SEO guidelines directly from the main search engines. Google has great SEO advice. On their site. Lycos, Yahoo and MSN have SEO advice. Editor’s ...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: AdWords Advice
http://entitymarketingconsulting.blogspot.com/2010/12/adwords-advice.html
Information about marketing, advertising, new product development, search optimization and web analytics. Tuesday, December 14, 2010. There's an article in the NY Times about Google AdWords http:/ nyti.ms/frofsb. I often tell clients the same things. "First start small and second don't give up, but AdWords is not for everyone.". Posted by Entity Marketing Consulting. Subscribe to: Post Comments (Atom). Fidel Castro and the Moment of Departure. The power of Hour of Code with Google CS First. October 3, 20...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: April 2010
http://entitymarketingconsulting.blogspot.com/2010_04_01_archive.html
Information about marketing, advertising, new product development, search optimization and web analytics. Thursday, April 29, 2010. In part Bush was reacting to the destructive application of science in creating weapons and he conceived of a machine that would compress a whole library into a piece of furniture, allow people to create a new kind of encyclopedia and unlock knowledge. He advocates that scientists should devote their post world war efforts to the peaceful application of technology. Impact th...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: Web Analytics - Reduces Ineffective Ad Spending
http://entitymarketingconsulting.blogspot.com/2013/10/web-analytics-reduces-ineffective-ad.html
Information about marketing, advertising, new product development, search optimization and web analytics. Sunday, October 20, 2013. Web Analytics - Reduces Ineffective Ad Spending. A sudden spike in web traffic and investigation into the cause and effect led me to revise a content ad campaign on Bing and Yahoo partner sites. Showed that the referring domain was genieknowsinc.com. Clicking back to the referrers, yielded no insight at all. Our IBM NetInsight analytics showed the keyword was "railway ro...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: Book Review: Social Media Metrics: How to Measure and Optimize Your Marketing Investment, Sterne
http://entitymarketingconsulting.blogspot.com/2013/10/book-review-social-media-metrics-how-to.html
Information about marketing, advertising, new product development, search optimization and web analytics. Thursday, October 3, 2013. Book Review: Social Media Metrics: How to Measure and Optimize Your Marketing Investment, Sterne. Sterne writes about measuring the impact of communicating via social media in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Sterne quotes Jodi McDermott, talking about widgets and the difficulties of measurement when things are changing ...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: March 2010
http://entitymarketingconsulting.blogspot.com/2010_03_01_archive.html
Information about marketing, advertising, new product development, search optimization and web analytics. Monday, March 1, 2010. Find Out More About SEMPO Emerging Technologies Committee. SEMPO Emerging Technologies Committee. Is a forum for SEMPO members to share information about search as it relates to new platforms like mobile, voice and interactive television. SEMPO Emerging Technologies Committee. 8226; Develop educational website materials to demystify new technologies for SEMPO members. The power...
entitymarketingconsulting.blogspot.com
Entity Marketing Consulting: March 2009
http://entitymarketingconsulting.blogspot.com/2009_03_01_archive.html
Information about marketing, advertising, new product development, search optimization and web analytics. Sunday, March 29, 2009. Entity is An Authorized Verio Hosting Reseller. Posted by Entity Marketing Consulting. Thursday, March 26, 2009. Quantifying ROI on Advertising Expense. When measuring ROI on advertising, we should look at immediate sales revenue plus the longer term benefits to branding. How do you determine ROI on advertising expense or what should you expect from a marketing campaign? Set g...