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The Sassy Marketer | A B2B Marketing Blog for people that can handle the truth

A B2B Marketing Blog for people that can handle the truth (by TheSassyMarketer)

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The Sassy Marketer | A B2B Marketing Blog for people that can handle the truth | thesassymarketer.com Reviews
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The Sassy Marketer | A B2B Marketing Blog for people that can handle the truth | thesassymarketer.com Reviews

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A B2B Marketing Blog for people that can handle the truth (by TheSassyMarketer)

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The Sassy Marketer – Page 2 – A B2B Marketing Blog for people who can handle the truth

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Who is The Sassy Marketer? A B2B Marketing Blog for people who can handle the truth. C2C16 in a (sassy) nutshell. February 19, 2016. This was my first time at Demand Gen Report’s. Annual B2B marketing conference – Content2Conversion. Interactive sessions are a great way to benchmark where you stand in the marketing evolution hierarchy (i.e. who sucks worse than you). If you have a good handle on these things, well done! You may not be as behind as you think you are. Because to them our recent obsession w...

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Beware of Shiny New Object Syndrome – The Sassy Marketer

http://thesassymarketer.com/2015/04/28/beware-of-shiny-new-object-syndrome

Who is The Sassy Marketer? A B2B Marketing Blog for people who can handle the truth. Beware of Shiny New Object Syndrome. April 28, 2015. April 28, 2015. I want the Apple Watch. Like, really badly. It is THE shiny new object turning my head nowadays. But being the completely sane and logical woman that I am I just can’t bring myself to buy it. Why? Because I don’t have a good reason to. Here’s my sad reality:. Reasons to buy the Apple Watch. It’s the newest technology in demand. Of course you don’t...

3

Business Politics – The Sassy Marketer

http://thesassymarketer.com/category/business-politics

Who is The Sassy Marketer? A B2B Marketing Blog for people who can handle the truth. WTF Moment: ‘Crowdsourced’ Data for Sale. October 6, 2015. October 6, 2015. I’ve been hard at work on what I hope will be a helpful and insightful post about how I approach building my marketing tech stack. However, I just had an experience that I had to share immediately, so the other post can wait. Does anyone remember the old days of Jigsaw and how that database was built up? It How was it earned? Hm, ok sure. Presuma...

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1950’s Housewife Rules for Marketers – The Sassy Marketer

http://thesassymarketer.com/2015/05/18/1950s-housewife-rules-for-marketers

Who is The Sassy Marketer? A B2B Marketing Blog for people who can handle the truth. 1950’s Housewife Rules for Marketers. May 18, 2015. Let me ask you something that I ask every company I consider working with:. What role does your marketing department play in your organization? Are they considered an organization that exists to serve sales. Or do they serve the business. As an equal partner, in conjunction with sales and all other business functions? Who is marketing’s client? Arrange his lead queue an...

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Marketing Automation – The Sassy Marketer

http://thesassymarketer.com/category/marketing-automation

Who is The Sassy Marketer? A B2B Marketing Blog for people who can handle the truth. You’ll never believe how amazing this post about click bait is! Also mentions Facebook, LinkedIn, Donald Trump, Salesforce Pardot and Google! October 23, 2016. And when did marketers think to themselves ‘. Hey that thing I loathe in my personal life could be a fucking fantastic addition to my lead gen campaign. In case you’re unfamiliar with the term ‘click bait’ let me enlighten you. Why does shitty click bait work?

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