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TMA Event Recap – Hear From Your Peers! | TMA | The Marketing Alliance
http://tmadc.org/blog/tma-event-recap-hear-from-your-peers
TMA Event Recap Hear From Your Peers! This program was set up as a Hear From Your Peers session in which SpeakerBox CEO Elizabeth Shea moderated a discussion with J, Susan, and other attendees. When asked about leadership style, J said he believes sales and marketing should be united, under one leader. Susan then posed a question about where product marketing should fall within a company’s organization. For some attendees, their product marketers work closely with the sales team to make sure they und...
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Recap: Creating a Digital Marketing Revolution | TMA | The Marketing Alliance
http://tmadc.org/blog/recent-event-recaps/recap-creating-a-digital-marketing-revolution
Recap: Creating a Digital Marketing Revolution. Elizabeth Shea, SpeakerBox Communications; Nick Panayi, CSC and Cheryl Dickison, R2integrated. Director, Global Brand and Digital Marketing at CSC. Was the featured speaker at the most recent Technology Marketing Alliance. Nick outlined nine tips for marketing success:. 1 Embrace digital marketing. Especially if you have a limited budget, digital marketing can be a force multiplier for your message. 2 It’s all about the people. 3 Study digital body language.
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Advisory Board | TMA | The Marketing Alliance
http://tmadc.org/about-us/advisory-board
Managing Partner, ASAP Marketing LLC. She joined CSC after a successful run as Chief Marketing Officer for Intellitactics, through their acquisition by Trustwave. At Intellitactics, she managed corporate and product strategy, marketing activities including web presence, analyst, media and trade show relations and advertising, lead generation and general sales support. Executive Vice President, Market Development, Sonatype. Vice President, Alion Science and Technology. A technology marketer with more than...
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Membership | TMA | The Marketing Alliance
http://tmadc.org/membership
The Marketing Alliance is an invitation-only group of senior-level marketers from companies throughout the Washington, D.C. area. Membership is free, although there is a nominal cost for each event. In order to preserve the original charter of the organization for peer education, we’ve kept the criteria simple. All members:. Must have primary marketing or communications responsibility for your company or business unit. If you have questions. All applications are approved by the Advisory Board.
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Programs | TMA | The Marketing Alliance
http://tmadc.org/programs
And Joe Mechlinski, Grow Regardless. No feed items at this time. Please check back later. July Event Recap: Analyzing the Go-to-Market Pyramid. June TMA Recap: Boost Demand With Account-Based Marketing. Event Recap: Building (or Rebuilding) a Marketing Machine from the Ground Up. Event Recap: Measuring Success for Modern Software Marketers. Event Recap: Discovering Your Customers’ “Elevator Rant”. Find out how to become a TMA member. Membership is free to. 2016 TMA The Marketing Alliance.
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Application | TMA | The Marketing Alliance
http://tmadc.org/membership/application
Description of your current marketing position:. What you hope to get out of TMA:. Leave a Reply Cancel reply. You must be logged in. To post a comment. July Event Recap: Analyzing the Go-to-Market Pyramid. June TMA Recap: Boost Demand With Account-Based Marketing. Event Recap: Building (or Rebuilding) a Marketing Machine from the Ground Up. Event Recap: Measuring Success for Modern Software Marketers. Event Recap: Discovering Your Customers’ “Elevator Rant”. 2016 TMA The Marketing Alliance.
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About TMA | TMA | The Marketing Alliance
http://tmadc.org/about-us
The entrepreneurial and the established. Big players and small upstarts. The D.C. region is home to every kind of company at every stage technology, telecommunications, healthcare, bioscience, professional services, finance, publishing along with the investment capital to back them up. What they have in common is the ongoing need to define their brands, understand what’s driving their customers and position their organizations to grow. Leave a Reply Cancel reply. You must be logged in. To post a comment.
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Recap: LinkedIn for Business Event with Jason Jue, CMO, Vocus | TMA | The Marketing Alliance
http://tmadc.org/blog/recent-event-recaps/recap-linkedin-for-business-event-with-jason-jue-cmo-vocus
Recap: LinkedIn for Business Event with Jason Jue, CMO, Vocus. I serve as the chair for the Technology Marketing Alliance. A members-only, local technology group for senior marketers in the region. Every quarter we bring in amazing speakers to share best practices with our members, and we’ve heard from the likes of David Meerman Scott. Last week’s event didn’t disappoint, as we invited Jason Jue. To share his experience as a power user of LinkedIn. He suggests leveraging the recommendations section as a ...
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Event Recap: Sales and Marketing Alignment, Marketing Automation and More | TMA | The Marketing Alliance
http://tmadc.org/blog/event-recap-sales-and-marketing-alignment-marketing-automation-and-more
Event Recap: Sales and Marketing Alignment, Marketing Automation and More. Speakers Mike Morper and Mike Lees with moderator, Elizabeth Shea. We held our first event of 2015 at the end of January and what a great event it was. The Hear From Your Peers format featured Mike Morper. VP of Marketing for Notable Solutions. NSI), now Nuance, and Mike Lees. The conversation ran the gamut from talking about the alignment of sales and marketing, to marketing automation, to how to best work with analysts. The impo...
