TMW Unlimited is the 'Intelligent Influence' agency helping clients navigate influences on behaviour to create and implement marketing communications
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Home of Intelligent Influence and Creative Communications | tmwunlimited.com Reviews
https://tmwunlimited.com
TMW Unlimited is the 'Intelligent Influence' agency helping clients navigate influences on behaviour to create and implement marketing communications
tech.tmw - Latest news and opinion from the creative technology team at tmw - tech.tmw.co.uk
Latest news and opinion from the TMW Unlimited…. Improving the UX of a front-end framework. Bull; By Zander Martineau. How we focused on our users for the latest version of Kickoff. Accessible Cross Reference Tables. Bull; By Ashley Sheridan. Making traditional cross-reference tables available in an accessible manner. Communicating Between PHP and an Arduino with Sockets. Bull; By Ashley Sheridan. Creating a Web-app with Grunt - Part 2. Bull; By Ivan Hayes. Improve website event tracking with trak.js.
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Case Study - Durex Intimate Sessions
http://www.tmwunlimited.com/our-work/case-study-durex-intimate-sessions
Reckitt Benckiser / Durex. Create an activation platform that drives brand re-evaluation and has an inherent link to the benefit of Durex’s Ultra Thin Feel condoms. Advertising with media partners NME, Spotify and MSN, social media activity on the brand’s Facebook page. The gigs have been very successful at building the association between Durex and music and raising brand awareness amongst 18-24 year olds. Rob Carter, Group Business Director. About 2 days ago. 10 Great Pulteney Street. 44 (0)20 7349 4000.
Case Study - Infiniti Europe Digital Launch
http://www.tmwunlimited.com/our-work/case-study-infiniti-europe-digital-launch
Infiniti - Launching a Brand Across 15 Countries Using Digital Channels. From TMW Unlimited MOTION. Raise awareness of Europe's first major luxury car brand entirely through digital channels. How do you launch a luxurious car that doesn't exist to a niche audience of successful individuals who are not drawn to obvious showy brands? The answer is to create a series of high production CGI films of the car in action and seed them on sites where we believe our niche audience will visit. Site visits a month.
News And Blog
http://www.tmwunlimited.com/news-and-blog
Why agencies need to embrace systematic innovation. Agencies are all talk when it comes to Innovation, but here’s how to change that. Dmexco 2016 - The Year of Digital Transformation. Dmexco’s here to stay. As the digital economy expands, many leading personalities were drawn to this year’s event where digital transformation was a key topic. Richard Colvile discusses the importance of understanding how a consumer defines themselves. Campaign challenges Leanne Lim-Walker to Live Life on Impulse.
Case Study - Lynx Apollo
http://www.tmwunlimited.com/our-work/case-study-lynx-apollo
To support the global launch of the new Lynx Apollo range by creating a range of digital assets as part of a new global campaign. We created a series of films entitled ‘An astronaut never has to’, which highlighted the visible advantages that astronauts have when it comes to getting the girl and drove viewers to the LynxApollo.com site. The YouTube desktop masthead exceeded the average interaction rate by 25%. For Lynx we had lift off! We did Buzz Aldrin proud. Bob Udale, Head of Planning.
Was branded content easier to make 60 years ago?
http://www.tmwunlimited.com/news-and-blog/posts/2015/07/09/was-branded-content-easier-to-make-60-years-ago
Was branded content easier to make 60 years ago? Paul has just written a book called The Anatomy of Humbug - How to Think Differently About Advertising and he immediately showed us a David Ogilvy advert from 1951 ‘Guinness Guide to the Oysters’ to illustrate his view of how to succeed. In fact, this Guinness oyster combo is an early example of content marketing: rather than the hard sell, it instead builds on one facet of brand personality food pairing to educate as well as entice. Research had shown us ...
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Yeoman Generator Development Tips - an article by Zander Martineau
http://martineau.tv/2014/05/yeoman-generator-development-tips
Yeoman Generator Development Tips. Tips for those creating Yeoman generators. Originally posted at tech.tmw.co.uk. Yeoman generators are a powerful tool for developers, they enable us to get up and running with projects extremely quickly. I created a generator for our Kickoff framework and came across a few things that I thought others would benefit from; hopefully this post will shed some light for others creating their own generators. Escaping Underscore template variables. Callback, like this:. If you...
Introducing Kickoff - an article by Zander Martineau
http://martineau.tv/2013/12/introducing-kickoff
An overview of Kickoff for the TMW Labs blog. Originally posted at tech.tmw.co.uk/2013/12/introducing-kickoff. Within a large team, making sure that everyone is on the same page can be difficult; at TMW we have a team of about 20 web developers (6 are front-enders and creative technologists) and this was an issue that we needed to tackle. We create many different types of sites, from single page apps to large-scale builds like uk.thebar.com. And I created Kickoff. Is that it is not nearly as prescriptive...
Speedtesting gulp.js and Grunt - an article by Zander Martineau
http://martineau.tv/2014/01/speedtesting-gulp-and-grunt
Speedtesting gulp.js and Grunt. Using the Kickoff framework, I compare two of the most popular client-side task runners. Originally posted at tech.tmw.co.uk. Is the new hot young thing on the front-end circuit; it is a task runner similar to Grunt. There are many anecdotal reports saying that gulp.js is far quicker than Grunt at performing similar tasks so naturally I wanted to see this for myself using Kickoff. The front-end framework we use at TMW as a Guinea Pig. Which made this switch doubly easy.
My social home page - an article by Zander Martineau
http://martineau.tv/2013/04/site-launch-mrmartineaucouk-my-social-home-page
My social home page. Mrmartineau.co.uk site launch. I have just launched my own version of a social home page/business card site. Check it out at mrmartineau.co.uk. And grab the code at Github. On a technical note, I used the brilliant Entypo icon font. But also added to it because it lacked a couple of icons. I added logos for Pinboard. I’m Zander, a senior front-end developer from London. I work at TMW. As a Creative Technology Lead, when I’m not working there I can usually be found hacking on Kickoff.
Use Shuttle to boost your development - an article by Zander Martineau
http://martineau.tv/2015/01/shuttle-for-mac
Use Shuttle to boost your development. Great menubar app for bash shortcuts. I recently discovered Shuttle, a free little Mac menubar app by Trevor Fitzgerald. Its purpose is to be a shortcut menu for SSH commands but I think it can be used for so much more. I work on many different projects on a regular basis: this site, Kickoff. My work at TMW. When you first open Shuttle, it adds. Cd /htdocs/martineau.tv & grunt serve". Did I mention it’s free? Download Shuttle from fitztrev.github.io/shuttle/.
Pinboard.in Chrome Extension - an article by Zander Martineau
http://martineau.tv/2014/08/pinboard-chrome-extension
Pinboard.in Chrome Extension. An improved, more responsive design. In fact I think I may be a little obsessed with this simple bookmarking service however, I think its design could do with an update. I created a Chrome extension that cleans up the UI, improves the visual hierarchy and generally makes the site a little more pleasant to use than it already was. Typography was made more clear and readable by using Open Sans. By increasing the overall size of the type. Stars are larger and clearer. Work has ...
Improve website event tracking with trak.js - an article by Zander Martineau
http://martineau.tv/2014/11/trakjs-universal-analytics-api
Improve website event tracking with trak.js. Add tracking events more easily with our new library. Originally posted at tech.tmw.co.uk. Trakjs does just that. Put simply, trak.js. Is a wrapper for any analytics API. By default it uses Google Universal Analytics but you can override this with the older ga.js or Google Tag Manager if you wish, or you can even add custom event trackers as well, instead of Google Analytics. There are two main ways to use trak.js, as. Triggered on focus -. A string value of t...
The road to Kickoff version 4 - an article by Zander Martineau
http://martineau.tv/2014/08/the-road-to-kickoff-version-4
The road to Kickoff version 4. What's in store for the next release of Kickoff. Originally posted at tech.tmw.co.uk. The content in this post is out-of-date, Kickoff v4 has now been released. Please go to the Kickoff site. To see all the new updates. The upcoming release of Kickoff, version 4, has been in development for the past few months. As well as fixing a number of bugs, we have improved both the Sass and the JavaScript structure of the framework, removing a fair bit of old and unnecessary code.
#partofPT Tour
https://partofpt.princes-trust.org.uk/part-of-pt/partofpt-tour-supported-by-homesense
Help for young people. PartofPT Tour with HomeSense. With the help of our partner HomeSense, we're setting off on a tour of the UK for our 40th anniversary to celebrate and thank some of the millions of people who helped make The Trust what it is today. Are. You one of the amazing people we have met along the way? Our #partofPT Tour is visiting a town near you soon! Share your Prince's Trust story now with #partofPT. People have been #partofPT through the Tour. Share your #partofPT to be counted.
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