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The Brand Man

Zašto je baziranje branda na najnižoj cijeni problem? Brandovima bez mnogo iskustva čini se logično naprosto se osvrnuti oko sebe i vidjeti što radi njihova konkurencija te prema njoj postaviti parametre. Sljedeći “racionalni” impuls najčešće je kako pokušati prodati svoj proizvod po nižoj cijeni od konkurencije i time je izbaciti iz igre. U čemu je problem? Da bi održao korak s jeftinijim konkurentima. Ta priča na koncu završi tako da se cijena spusti toliko nisko da brand nema više nikakve dobiti.

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The Brand Man | toniadamic.com Reviews
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Zašto je baziranje branda na najnižoj cijeni problem? Brandovima bez mnogo iskustva čini se logično naprosto se osvrnuti oko sebe i vidjeti što radi njihova konkurencija te prema njoj postaviti parametre. Sljedeći “racionalni” impuls najčešće je kako pokušati prodati svoj proizvod po nižoj cijeni od konkurencije i time je izbaciti iz igre. U čemu je problem? Da bi održao korak s jeftinijim konkurentima. Ta priča na koncu završi tako da se cijena spusti toliko nisko da brand nema više nikakve dobiti.
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The Brand Man | toniadamic.com Reviews

https://toniadamic.com

Zašto je baziranje branda na najnižoj cijeni problem? Brandovima bez mnogo iskustva čini se logično naprosto se osvrnuti oko sebe i vidjeti što radi njihova konkurencija te prema njoj postaviti parametre. Sljedeći “racionalni” impuls najčešće je kako pokušati prodati svoj proizvod po nižoj cijeni od konkurencije i time je izbaciti iz igre. U čemu je problem? Da bi održao korak s jeftinijim konkurentima. Ta priča na koncu završi tako da se cijena spusti toliko nisko da brand nema više nikakve dobiti.

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Zašto je baziranje branda na najnižoj cijeni problem? Brandovima bez mnogo iskustva čini se logično naprosto se osvrnuti oko sebe i vidjeti što radi njihova konkurencija te prema njoj postaviti parametre. Sljedeći “racionalni” impuls najčešće je kako pokušati prodati svoj proizvod po nižoj cijeni od konkurencije i time je izbaciti iz igre. U čemu je problem? Da bi održao korak s jeftinijim konkurentima. Ta priča na koncu završi tako da se cijena spusti toliko nisko da brand nema više nikakve dobiti.

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