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Fulton Mall’s Perception Problem | TheAnthroGuys
https://theanthroguys.org/2011/01/06/fulton-malls-perception-problem
Practicing Anthropology in Central California. Fulton Mall’s Perception Problem. January 6, 2011 in Uncategorized. Have you ever heard someone say, “No one goes to the Fulton Mall”? Well, the data is in, and we can finally lay that one to rest. I present some of the data below, but the biggest story is the extent to which the Fresno public radically underestimates the number of people who walk on Fulton Mall. Here’s a summary of the count data:. This was a study of use or load, so we counted passersby wi...
theanthroguys.org
Ethnographic Opportunity Analysis Part II | TheAnthroGuys
https://theanthroguys.org/2012/03/23/ethnographic-opportunity-analysis-part-ii
Practicing Anthropology in Central California. Ethnographic Opportunity Analysis Part II. March 23, 2012 in design anthropology. TheAnthroGuys returned to Entrep 81 with good news: We found that many students got the idea we were trying to describe. We have included below how the assignments were graded but the the main point is that this is NOT rocket science. Rather , it’s social science! Trained to think holistically. Take an evolutionary approach. Seek the insider perspective. Trained to be inductive.
theanthroguys.org
IT | TheAnthroGuys
https://theanthroguys.org/category/it
Practicing Anthropology in Central California. You are currently browsing the category archive for the ‘IT’ category. Campus IT Plans and Ethnographic Research. June 6, 2012 in Fresno. Here we go again! A few years ago, we (with our students) conducted an ambitious ethnographic research project. On student life at Fresno State, with a focus on informing library services. The Library Study. Does the virtualization of software access make sense for student users? What do they want to take away? On Fulton M...
