type2consulting.com

Type 2 Consulting — Brand Strategy and Business Value

We combine the shareholder and customer perspectives on business to help B2B companies define the brand and reputation dimensions of their strategy. Our research shows that B2B companies that implement customer- and solution-centric strategies enjoy valuation multiples that are 20% to 50% higher than those of B2B companies with a traditional product- or technology-centric approach to their markets. A More Complete Approach to Value Creation. Our work focuses on three issues:. Development of an effective ...

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Type 2 Consulting

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Jonathan Knowles

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j.●●●●●●●@type2consulting.com

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Type 2 Consulting

Jonathan Knowles

226 F●●●●●venue

6th●●●oor

New●●●ork , New York, 10001

United States

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1.21●●●●9869

j.●●●●●●●@type2consulting.com

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Type 2 Consulting — Brand Strategy and Business Value | type2consulting.com Reviews

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We combine the shareholder and customer perspectives on business to help B2B companies define the brand and reputation dimensions of their strategy. Our research shows that B2B companies that implement customer- and solution-centric strategies enjoy valuation multiples that are 20% to 50% higher than those of B2B companies with a traditional product- or technology-centric approach to their markets. A More Complete Approach to Value Creation. Our work focuses on three issues:. Development of an effective ...

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type 2 consulting,principals,theory,our name,save,clients,publications,videos,marketing finance blog,what we do,how we think,centrality and distinctiveness,recent posts,what is marketing,risk and relevance,flash boys

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Type 2 Consulting — Brand Strategy and Business Value | type2consulting.com Reviews

https://type2consulting.com

We combine the shareholder and customer perspectives on business to help B2B companies define the brand and reputation dimensions of their strategy. Our research shows that B2B companies that implement customer- and solution-centric strategies enjoy valuation multiples that are 20% to 50% higher than those of B2B companies with a traditional product- or technology-centric approach to their markets. A More Complete Approach to Value Creation. Our work focuses on three issues:. Development of an effective ...

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type2consulting.com

1

The Role of the Strategist

http://www.type2consulting.com/2014/11/09/the-role-of-the-strategist

The Role of the Strategist. November 9, 2014. The latest McKinsey Quarterly contains an interesting analysis of the changing role of the corporate strategist. As business agility becomes more and more important, it is timely to rethink a role that is tightly associated with the time-consuming and widely-hated annual planning process. Here is what I understand to be the 3 primary dimensions of the strategy role, and the 13 underlying facets:. Enacting and enabling strategic decisions. We argue that collab...

2

Comparison of 2014 Brand Valuation League Tables

http://www.type2consulting.com/2014/10/13/comparison-of-2014-brand-valuation-league-tables

Comparison of 2014 Brand Valuation League Tables. October 13, 2014. I have just uploaded to SlideShare my review of the 2014 league tables for the top 100 global brands as published by Interbrand, Brand Finance, Eurobrand and Millward Brown. You can check it out here. Here are the key stats:. The number of brands appearing in the four top 100 lists was 209 in 2014 compared to 213 in 2013, 215 in 2012 and 213 in 2011. Tagged as: Brand Valuation. Notify me of followup comments via e-mail. We argue that col...

3

What is Marketing?

http://www.type2consulting.com/2015/03/21/what-is-marketing

March 21, 2015. The specifics of marketing has changed dramatically over the years. People are always surprised when I observe that the original definition of marketing adopted by the American Marketing Association in the 1930s made marketing sound indistinguishable from logistics (“The performance of business activities that direct the flow of goods and services from producers to consumers”). It was not until the 1980s that marketing was defined in terms of the 4Ps. Marketing Finance is about the impact...

4

Brand Strategy Blog

http://www.type2consulting.com/marketingfinance

A pivot in publishing and positioning strategy. July 19, 2016. As regular readers of this blog will have noticed, I have been taking a break from regular posting. The purpose of this blog has always been to explore the different aspects of what I have termed the “marketing finance” perspective on business. Brand as a Multiplier. December 11, 2015. Brand Strategy Insider has redeemed itself! Brand acts as a multiplier on the success of the business. The value of brand is contextual (and therefore volatile).

5

Type 2 Consulting

http://www.type2consulting.com/readT2.htm

Thank you for your interest in learning more about how Type 2 thinks about the role of brands in business. This is a big topic and, to make it digestible, we have categorized our thinking and writing into six main topic areas:. Integrating Marketing and Finance. How Big is Brand?

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Type 2 Consulting — Brand Strategy and Business Value

We combine the shareholder and customer perspectives on business to help B2B companies define the brand and reputation dimensions of their strategy. Our research shows that B2B companies that implement customer- and solution-centric strategies enjoy valuation multiples that are 20% to 50% higher than those of B2B companies with a traditional product- or technology-centric approach to their markets. A More Complete Approach to Value Creation. Our work focuses on three issues:. Development of an effective ...

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Our professional team can bring whatever mobile app idea you have to life for iOS, Android, and the web. We work with you from concept through design to publishing your mobile app. At Type 2 Designs, everything we do begins with design in mind. From branding your product to creating a stunning visual advertisement good design is the mastery of putting form and content together. BUILT WITH THE FUTURE IN MIND. The Lightning Press App. This new app brings the full line of military reference books by The Lig...