umg-creativelabs.com

Creative Labs

We are an In-house creative agency, exclusive to artists signed to Universal Music. Creative Labs exist to strengthen artist brands with strong ideas and innovative communication. Our ambition is to create campaigns that help our artists create the perfect noise. Markus Krunegård – Restless Blood. Art Work -Tove Lo, Truth Serum. Rebecca & Fiona – We Are Waiting. Avicii – Channel 4. Nause – Taxi 455. Fibes, Oh Fibes! 8211; Album Campaign. Daniel Adams-Ray – Before We Dissapear. Avicii – Addictions.

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Creative Labs | umg-creativelabs.com Reviews

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We are an In-house creative agency, exclusive to artists signed to Universal Music. Creative Labs exist to strengthen artist brands with strong ideas and innovative communication. Our ambition is to create campaigns that help our artists create the perfect noise. Markus Krunegård – Restless Blood. Art Work -Tove Lo, Truth Serum. Rebecca & Fiona – We Are Waiting. Avicii – Channel 4. Nause – Taxi 455. Fibes, Oh Fibes! 8211; Album Campaign. Daniel Adams-Ray – Before We Dissapear. Avicii – Addictions.

<META> KEYWORDS

1 our work

2 news

3 about us

4 campaign

5 design

6 event

7 video

8 universal music homepage

9 avicii true reveal

10 lyric videos

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Creative Labs | umg-creativelabs.com Reviews

https://umg-creativelabs.com

We are an In-house creative agency, exclusive to artists signed to Universal Music. Creative Labs exist to strengthen artist brands with strong ideas and innovative communication. Our ambition is to create campaigns that help our artists create the perfect noise. Markus Krunegård – Restless Blood. Art Work -Tove Lo, Truth Serum. Rebecca & Fiona – We Are Waiting. Avicii – Channel 4. Nause – Taxi 455. Fibes, Oh Fibes! 8211; Album Campaign. Daniel Adams-Ray – Before We Dissapear. Avicii – Addictions.

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umg-creativelabs.com

1

Nause – Taxi 455 | Creative Labs

http://umg-creativelabs.com/portfolio/nause

Nause – Taxi 455. We knew that Nause fans loves to party and that they take a very active role is Stockholm’s nightlife. We also knew that early autumn in Sweden is to cold for comfort, especially in party outfits. So we decided to offer Nause fans something they would truly be happy to receive, a free Taxi.

2

ABBA – Thank you for the music | Creative Labs

http://umg-creativelabs.com/portfolio/abba

ABBA – Thank you for the music. 2014 marks the 40th anniversary of ABBA, celebrating four decades of spreading joy and inspiration to millions worldwide. We knew many fans wanted to greet their idols, but sometimes giving back can be hard, and reaching your idols next to impossible. So what do you give the most celebrated band of all time? Design, Campaign, Event.

3

Universal Music Homepage | Creative Labs

http://umg-creativelabs.com/portfolio/universal-music

A new digital look for Universal Music. To become more relevant to the fans, bloggers and newspapers out there seeking information about our artists and their latest releases we needed to strengthen our digital presence and presentation. We gave the site a new lighter look with black highlights to align with the traditional darker profile. Together with the our nordic colleges we developed a new dynamic layout and more friendly and easy-to-use interface. Hope that you enjoy it!

4

Avicii – Addictions | Creative Labs

http://umg-creativelabs.com/portfolio/avicii-addicted-to-you

Avicii – Addictions. We where asked to create a campaign to promote the already released video for AVICII s song Addicted to you . So we decided to created a site where fans could tag their own addictions to the video and become a part of the video experience. To tag an addiction you simply clicked anywhere in the video while watching it. The video then paused and you could write whatever you wanted, for example “Kissing”. 8221; Avicii.com/addictedtoyou. Follow the link below to see the project.

5

Maskinen – The A-Tractor Election | Creative Labs

http://umg-creativelabs.com/portfolio/maskinen-the-a-tractor-election

Maskinen – The A-Tractor Election. Maskinen is a Swedish Electro/Hip-hop duo. During their 2012 tour they traveled the country in an old super branded A-tractor that they both loved and hated (it was very slow). When the tour ended, the tractor became a burden for the band as they started to get tired of all the parking tickets. So we decided to give the car it’s ultimate judgement democracy style! A great way to keep Maskinen top of mind after a long tour.

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universalmusic.se

Releases » Universal Music

http://universalmusic.se/releases

Så hanterar vi ny musik. Ladda upp din låt. In the Lonely Hour. Problem ft. Iggy Azalea. One Last Tour: A Live Soundtrack. Leave the World Behind. Eurovision Song Contest 2014. Me And My Broken Heart. Wilko Johnson and Roger Daltrey. Goodbye Yellow Brick Road. 5 Seconds Of Summer. She Looks So Perfect. Ladda ner fullständig releasplan.

universalmusic.se

Alesso » Universal Music

http://universalmusic.se/artists/alesso

Så hanterar vi ny musik. Ladda upp din låt. Den svenska DJ:n och producenten Alesso släpper sitt efterlängtade debutalbum Forever den 22 maj via Def Jam Records/Virgin EMI. Alesso är just nu aktuell med singeln Cool . Albumet Forever som går att förhandsboka på iTunes från idag gästas av en rad svenska artister; Tove Lo, Noonie Bao och Sirena. Under hösten har Alesso gjort stor succé med Tove Lo-duetten Heroes (we could be). Dessutom har Alesso åter samarbetat med Ryan Tedder från OneRepublic. Alesso har...

universalmusic.se

Avicii » Universal Music

http://universalmusic.se/artists/avicii-2

Så hanterar vi ny musik. Ladda upp din låt.

universalmusic.se

5 Seconds Of Summer » Universal Music

http://universalmusic.se/artists/5-seconds-of-summer

Så hanterar vi ny musik. Ladda upp din låt. 5 Seconds Of Summer. 5 SECONDS OF SUMMER. Förra årets största genombrottsband 5 Seconds of Summer återvänder med ny musik! Kvartettens singel She’s Kinda Hot är deras första nya material sedan deras självbetitlade debutalbum som sålts i mer än 3 miljoner exemplar världen över. She’s Kinda Hot är skriven av Ashton och Michael från bandet tillsammans med Benji and Joel Madden och producenten John Feldmann. 5 Seconds of Summer har redan hunnit vinna åtskilliga pri...

universalmusic.se

Ariana Grande » Universal Music

http://universalmusic.se/artists/ariana-grande

Så hanterar vi ny musik. Ladda upp din låt. Ariana Grande är aktuell med singeln Problem , producerad av svenskarna Max Martin, Shellback och Ilya. Problem gästas av den australiensiska artisten Iggy Azalea och är tagen från Ariana Grandes kommande andra album som släpps senare i år.

universalmusic.se

Taylor Swift » Universal Music

http://universalmusic.se/artists/taylor-swift

Så hanterar vi ny musik. Ladda upp din låt. Superstjärnan Taylor Swift är tillbaka med svenskproducerade Shake It Off . Under en global livestream med sina fans tidigare avslöjade Taylor Swift att hon släpper sitt femte studioalbum 1989 (året då hon föddes) i slutet av oktober. Videon till Shake It Off är inspelad i New York och regisserad av Mark Romanek som tidigare regisserat uppmärksammade musikvideor åt bl a Michael Jackson, Jay-Z, Coldplay, No Doubt och Madonna.

universalmusic.se

Dada Life » Universal Music

http://universalmusic.se/artists/dada-life

Så hanterar vi ny musik. Ladda upp din låt. Duon har två album bakom sig, ett flertal hits och i oktober släpps nya singeln ”Born To Rage”.

universalmusic.se

UNIVERSAL MUSIC PRESENTERAR NEW TO U: HAYDEN JAMES » Universal Music

http://universalmusic.se/universal-music-presenterar-new-to-u-hayden-james

Så hanterar vi ny musik. Ladda upp din låt. UNIVERSAL MUSIC PRESENTERAR NEW TO U: HAYDEN JAMES. Australiensiska Sing-Songwritern och producenten Hayden James är det nya stjärnskottet som slagit stort med låten ”Something About You”. Låten har streamats över 13 miljoner gånger på Spotify och videon har visats sammanlagt mer än 5,5 miljoner gånger på Youtube. Låten har legat topp 5:a på iTunes i 6 länder världen över och musikbloggen Idolator skrev. Brooding, multi-layered sonic adventure. 5 Seconds of Sum...

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We are an In-house creative agency, exclusive to artists signed to Universal Music. Creative Labs exist to strengthen artist brands with strong ideas and innovative communication. Our ambition is to create campaigns that help our artists create the perfect noise. Markus Krunegård – Restless Blood. Art Work -Tove Lo, Truth Serum. Rebecca & Fiona – We Are Waiting. Avicii – Channel 4. Nause – Taxi 455. Fibes, Oh Fibes! 8211; Album Campaign. Daniel Adams-Ray – Before We Dissapear. Avicii – Addictions.

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