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Managing Luxury Brands EBS

Managing Luxury Brands EBS. Vrijdag 8 april 2011. Designing a (luxury) service! What has been missing throughout this blog, will be my final post for the assignment. It is all about creating and developing a service. People may not realize that products and services differ in a huge way. The biggest challenge for companies when they sell (luxury) services is making people pay for something intangible. Important aspects to know about services:. You can't stock services. Once you delivered it, it's gone.

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Managing Luxury Brands EBS. Vrijdag 8 april 2011. Designing a (luxury) service! What has been missing throughout this blog, will be my final post for the assignment. It is all about creating and developing a service. People may not realize that products and services differ in a huge way. The biggest challenge for companies when they sell (luxury) services is making people pay for something intangible. Important aspects to know about services:. You can't stock services. Once you delivered it, it's gone.

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Managing Luxury Brands EBS | vickeman.blogspot.com Reviews

https://vickeman.blogspot.com

Managing Luxury Brands EBS. Vrijdag 8 april 2011. Designing a (luxury) service! What has been missing throughout this blog, will be my final post for the assignment. It is all about creating and developing a service. People may not realize that products and services differ in a huge way. The biggest challenge for companies when they sell (luxury) services is making people pay for something intangible. Important aspects to know about services:. You can't stock services. Once you delivered it, it's gone.

INTERNAL PAGES

vickeman.blogspot.com

1

Managing Luxury Brands EBS: Student Brand Extension Ideas

http://vickeman.blogspot.com/2011/03/student-brand-extension-ideas.html

Managing Luxury Brands EBS. Dinsdag 29 maart 2011. Student Brand Extension Ideas. Yesterday, we have had the workshop of groups of 7/8 students each and they has to sell their ideas! My group existed of Dana, Fleur, Lara, Nina, Ramla, Sonia and myself. Dana used Prada as a brand to achieve an extension for. She did propose Prada to make a make-up line. She felt that Prada already has a lot of products to complete the 'Prada-woman', except for make-up. Nina proposed for Louis Vuitton bed linen.

2

Managing Luxury Brands EBS: februari 2011

http://vickeman.blogspot.com/2011_02_01_archive.html

Managing Luxury Brands EBS. Dinsdag 22 februari 2011. New Jaeger LeCoultre Ambassador. And Jaeger's new brand ambassador is. It is so important when you use celebrity endorsement that the celebrity matches the brand DNA and the brand values. Jaeger Lecoultre's values are elegance, 'savoir faire' and precision. Who denies that Diane is not elegant and does not look educated? Like every aspect of the brand, it has to match the general values and DNA. It's the same thing for the celebrity endorsement! Looki...

3

Managing Luxury Brands EBS: Sustainability

http://vickeman.blogspot.com/2011/03/sustainability.html

Managing Luxury Brands EBS. Dinsdag 29 maart 2011. The new trend for Luxury Brands is Sustainability. According to many specialists in the sector, it is the new hype of CSR and charity events. But what is sustainability? Is it the way you treat the employees? The way you product? What happens with the products after they served their time? Sustainability is all about these issues. What are sustainable goods? Do they really mean it, or do they just do greenwashing? An industry that is under heavy criticis...

4

Managing Luxury Brands EBS: To model or not to model

http://vickeman.blogspot.com/2011/03/to-model-or-not-to-model.html

Managing Luxury Brands EBS. Dinsdag 22 maart 2011. To model or not to model. Last class we have had a very interesting discussion about the use of models in campaigns and advertising. What makes a company chose for supermodels and celebs, or the normal people on the street as subject and endorsers for their brand? The choice is all about the dilemma of going for a recognizable face or for a credible person. Some brands wishes to be a brand of the people. The company uses it for people to aspire to them.

5

Managing Luxury Brands EBS: Criterion, Luxury on Piccadilly

http://vickeman.blogspot.com/2011/04/criterion-luxury-on-piccadilly.html

Managing Luxury Brands EBS. Maandag 4 april 2011. Criterion, Luxury on Piccadilly. Last day of class we brought a visit to the restaurtant Criterion on Piccadilly Circus. Having one of the highest footfalls in London, it is still hidden away from the tourist. No advertisement, no screamy billboards, nothing to attract attention. But once you enter the restaurant, you WILL be amazed by the interior. The sober the exterior, the more beautiful and richness the interior is. One of the aspects that makes luxu...

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Managing Luxury Brands EBS

Managing Luxury Brands EBS. Vrijdag 8 april 2011. Designing a (luxury) service! What has been missing throughout this blog, will be my final post for the assignment. It is all about creating and developing a service. People may not realize that products and services differ in a huge way. The biggest challenge for companies when they sell (luxury) services is making people pay for something intangible. Important aspects to know about services:. You can't stock services. Once you delivered it, it's gone.

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