shibplus.blogspot.com
SHIB+: Don't get too close!
http://shibplus.blogspot.com/2010/02/dont-get-too-close.html
Don't get too close! On Tuesday, February 09, 2010. One of the things that happens naturally as you begin to work on a brand is that you begin to learn the in's and out's of it. What every product does, what every acronym stands for, how every product was manufactured. Instead, don't learn everything about the brand you work on, be ignorant to the jargon as a customer would be, look at the market how the customer would and become closer to your customer's mindset not the mindset of the company's CEO.
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SHIB+: February 2010
http://shibplus.blogspot.com/2010_02_01_archive.html
On Monday, February 22, 2010. What's the best thing since sliced bread? This is the best way.". He is the best.". That is the best.". You see "best" and phrases such as this are subjective. What is "the best" in one persons eye is not "the best" in anothers. This is something we come across heavily in our daily lives, however the. Way to do things is dependent on who is doing them and who they are speaking to. The problem in making things. Is that by doing so we become complacent,. Way, but like I said.
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SHIB+: December 2009
http://shibplus.blogspot.com/2009_12_01_archive.html
Keep it simple and stop interrupting people. Easy as that. On Monday, December 07, 2009. I'm sure by now most people have seen the IKEA Facebook idea. If you haven't it's below. So, why is this idea so good and why are so many people trying to copy it? Well, because it's simple. It uses the functionality that already exists within Facebook, it isn't getting the audience to do anything complicated and it's not interrupting their usual activity. I along with Adam and Dan. Now, if I was having a conversatio...
shibplus.blogspot.com
SHIB+: September 2009
http://shibplus.blogspot.com/2009_09_01_archive.html
On Monday, September 28, 2009. Well apparently it's Confucius's birthday today or so the new Google logo of the day tells me. So, I thought how Confucius's teachings can be relevent today, 2,560 years after his birth. Not as tough as you may think. As this is a blog centred around all things brand, I got thinking and found one of his famous quotes:. I hear and I forget. I see and I remember. I do and I understand. Now how can we apply this thinking to everyday brands? Create movements, not campaigns.
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SHIB+: You're successful? Says who?
http://shibplus.blogspot.com/2009/12/your-successful-says-who.html
On Thursday, December 03, 2009. I had an interesting conversation with a friend today regarding the definition of success His definition of success is different to mine, mainly due to cultural differences. So how do you actually define success? Ultimately I think success depends on what angle you look at and from which person’s viewpoint. For me success is extremely difficult to define mainly for some of the reasons mentioned above! Subscribe to: Post Comments (Atom). Welcome to my blog! The legal bit: a...
shibplus.blogspot.com
SHIB+: customers are the (new) media
http://shibplus.blogspot.com/2010/01/customers-are-new-media.html
Customers are the (new) media. On Monday, January 25, 2010. Simple thought but it rings so true. Brands spend so much time to understand social media and everything around it. Twitter, Facebook, blogging.you know the usual stuff. All they really need to understand is that their current customers are the (new) media. Contrary to popular belief, brands CAN control this. How? Subscribe to: Post Comments (Atom). Welcome to my blog! Need a good creative team? Give Adam Dan a call! View my complete profile.
shibplus.blogspot.com
SHIB+: The best advertising, is not advertising?
http://shibplus.blogspot.com/2009/10/best-advertising-is-not-advertising.html
The best advertising, is not advertising? On Thursday, October 22, 2009. This was an interesting point made by the AKQA founder Ajaz Ahmed, earlier this week. Increasingly people are becoming more savvy. Blocking out advertising that doesn't benifit them. Advertising is seen all around us, yet how much of is actually taken it? How much of your marketing activity sells your product or service. After all isn't this the name of the game? The best forms of advertising in this day and age is not advertising.
shibplus.blogspot.com
SHIB+: Keep it simple and stop interrupting people. Easy as that.
http://shibplus.blogspot.com/2009/12/keep-it-simple-and-stop-interrupting.html
Keep it simple and stop interrupting people. Easy as that. On Monday, December 07, 2009. I'm sure by now most people have seen the IKEA Facebook idea. If you haven't it's below. So, why is this idea so good and why are so many people trying to copy it? Well, because it's simple. It uses the functionality that already exists within Facebook, it isn't getting the audience to do anything complicated and it's not interrupting their usual activity. I along with Adam and Dan. Now, if I was having a conversatio...
shibplus.blogspot.com
SHIB+: June 2009
http://shibplus.blogspot.com/2009_06_01_archive.html
New blood - day one. On Tuesday, June 30, 2009. So finally got to new blood, setup went well and the opening night was really good. Ive made a few good contacts already, for those of you who took my details, I hope to talk to you soon and if I took yours again I will be in touch asap! Right off to day two now! Sent from my BlackBerry. End of an era. On Monday, June 22, 2009. Have you spotted a transformer? On Sunday, June 21, 2009. Http:/ www.gianteffingrobots.com/. Video of the week. A masseur who speci...
shibplus.blogspot.com
SHIB+: The best.
http://shibplus.blogspot.com/2010/02/best.html
On Monday, February 22, 2010. What's the best thing since sliced bread? This is the best way.". He is the best.". That is the best.". You see "best" and phrases such as this are subjective. What is "the best" in one persons eye is not "the best" in anothers. This is something we come across heavily in our daily lives, however the. Way to do things is dependent on who is doing them and who they are speaking to. The problem in making things. Is that by doing so we become complacent,. Way, but like I said.
