walker-teele.blogspot.com

Bull City Journal

Thoughts on Brands and Advertising. Tuesday, March 30, 2010. I just read an amazing stat from the IAB:. In 1997, the average click through rate on online ads was 2.1%. In 2001, it was 0.5%. And in 2008, it was 0.1%. The media and advertising industry has to get ahead of this, and fast. What do you think is the underlying issue? The rise of social media? Inconsistent and limited online ad formats? Lack of truly entertaining content from brands? All of the above? Thursday, February 18, 2010. I recently tra...

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Thoughts on Brands and Advertising. Tuesday, March 30, 2010. I just read an amazing stat from the IAB:. In 1997, the average click through rate on online ads was 2.1%. In 2001, it was 0.5%. And in 2008, it was 0.1%. The media and advertising industry has to get ahead of this, and fast. What do you think is the underlying issue? The rise of social media? Inconsistent and limited online ad formats? Lack of truly entertaining content from brands? All of the above? Thursday, February 18, 2010. I recently tra...

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Bull City Journal | walker-teele.blogspot.com Reviews

https://walker-teele.blogspot.com

Thoughts on Brands and Advertising. Tuesday, March 30, 2010. I just read an amazing stat from the IAB:. In 1997, the average click through rate on online ads was 2.1%. In 2001, it was 0.5%. And in 2008, it was 0.1%. The media and advertising industry has to get ahead of this, and fast. What do you think is the underlying issue? The rise of social media? Inconsistent and limited online ad formats? Lack of truly entertaining content from brands? All of the above? Thursday, February 18, 2010. I recently tra...

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walker-teele.blogspot.com

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Bull City Journal: November 2008

http://walker-teele.blogspot.com/2008_11_01_archive.html

Thoughts on Brands and Advertising. Wednesday, November 12, 2008. One Machine / Many Windows. I highly recommend watching this video about the next 5,000 days of the web. It's 19 minutes long but worth the time to better understand how the web is likely to evolve. From the perspective of an advertising agency, there are several interesting nuggets:. 2 The web is one huge machine with many windows. Each computer, cell phone, monitor - they are all just windows into the central "machine" that is the web.

2

Bull City Journal: June 2008

http://walker-teele.blogspot.com/2008_06_01_archive.html

Thoughts on Brands and Advertising. Tuesday, June 3, 2008. New Cohen Bros Film. I'm late on this one, but this looks amazing. Can't wait to see it! Subscribe to: Posts (Atom). Predictably Irrational, Dan Ariely. Zeitoun, Dave Eggers. Mark Twain, Ron Powers. Live at Folsom Prison, Johnny Cash. For Emma, Forever Ago, Bon Iver. New Cohen Bros Film. Durham, NC, United States. View my complete profile.

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Bull City Journal: May 2008

http://walker-teele.blogspot.com/2008_05_01_archive.html

Thoughts on Brands and Advertising. Wednesday, May 28, 2008. The Machine is Us/ing Us (Final Version). Must see video on how Web 2.0 will change the nature of communication and collaboration. It's a great tutorial for anyone looking to understand what people mean by Web 2.0 at a high level. An Amazing Source of Knowledge. It's a truly amazing source of great presentations on about every subject. I have found some very helpful thinking on there. Check it out. Subscribe to: Posts (Atom).

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Bull City Journal: August 2008

http://walker-teele.blogspot.com/2008_08_01_archive.html

Thoughts on Brands and Advertising. Friday, August 15, 2008. Content vs Context - The Future of Advertising. This video from the Cannes Young Lions series poses an interesting question that gets at the heart of what advertising will look like in 20 years: is great storytelling the key to getting people to pay attention, or is the new model all about providing something useful? Hilarious Critique on Agency Process. Subscribe to: Posts (Atom). Predictably Irrational, Dan Ariely. Zeitoun, Dave Eggers.

5

Bull City Journal: Is Display Dead?

http://walker-teele.blogspot.com/2010/03/is-display-dead.html

Thoughts on Brands and Advertising. Tuesday, March 30, 2010. I just read an amazing stat from the IAB:. In 1997, the average click through rate on online ads was 2.1%. In 2001, it was 0.5%. And in 2008, it was 0.1%. The media and advertising industry has to get ahead of this, and fast. What do you think is the underlying issue? The rise of social media? Inconsistent and limited online ad formats? Lack of truly entertaining content from brands? All of the above? Subscribe to: Post Comments (Atom).

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Bull City Journal

Thoughts on Brands and Advertising. Tuesday, March 30, 2010. I just read an amazing stat from the IAB:. In 1997, the average click through rate on online ads was 2.1%. In 2001, it was 0.5%. And in 2008, it was 0.1%. The media and advertising industry has to get ahead of this, and fast. What do you think is the underlying issue? The rise of social media? Inconsistent and limited online ad formats? Lack of truly entertaining content from brands? All of the above? Thursday, February 18, 2010. I recently tra...

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