wavelengthb2b.blogspot.com
Wavelength Marketing Insights: December 2008
http://wavelengthb2b.blogspot.com/2008_12_01_archive.html
Relevant and valuable insights about strategy, marketing and audience engagement. We welcome you to join the conversation. Monday, December 29, 2008. Resolve to be Relevant. It’s 2009 (or just about) and it’s time for resolutions. Most are made for personal change or improvement but if you are responsible for the marketing and advertising for your company in 2009, maybe it’s time for a business resolution. Now is not the time to be clever with kitschy creative, lofty cerebral branding initiatives and cra...
pyrosafebyantex.com
Antex Knitting - Matchmaster Dyeing and Finishing
http://www.pyrosafebyantex.com/index_antex.htm
The goal at Antex Knitting Mills is to service the knit fabric needs of the apparel industry with high quality, competitively priced fabrics, backed by outstanding customer service and technical expertise. Call today to find out more. For more information about PyroSafe and Antex Knitting please contact:. 3750 S. Broadway Pl. Los Angeles, CA 90007 e:. Web site created by Wavelength Marketing.
wavelengthb2b.blogspot.com
Wavelength Marketing Insights: April 2011
http://wavelengthb2b.blogspot.com/2011_04_01_archive.html
Relevant and valuable insights about strategy, marketing and audience engagement. We welcome you to join the conversation. Thursday, April 14, 2011. Or is it a Content Marketing Strategy? It's not that long ago when I had clients who saw so little value in copy that they took all content generation in-house to be written by product managers and sales professionals. (12 years, in case you're wondering). We’ve come a long way baby. It’s a valid question. Delivers custom messaging targeted to the buyer̵...
wavelengthb2b.blogspot.com
Wavelength Marketing Insights: January 2009
http://wavelengthb2b.blogspot.com/2009_01_01_archive.html
Relevant and valuable insights about strategy, marketing and audience engagement. We welcome you to join the conversation. Thursday, January 15, 2009. The Value of Customer Service. I admit that when a person gets caught up in the throes of a busy day, and busy schedule, a busy life it's easy to forget the value of our relationships. When you're in business, those relationships also go by another name: Customer. I got a good lesson in customer service today. No answer. I call today. I guess even in this ...
wavelengthb2b.blogspot.com
Wavelength Marketing Insights: Marketing in a Down Economy
http://wavelengthb2b.blogspot.com/2013/03/marketing-in-down-economy.html
Relevant and valuable insights about strategy, marketing and audience engagement. We welcome you to join the conversation. Wednesday, March 6, 2013. Marketing in a Down Economy. Official "recession" or not, there's no question that many industries suffer from continued malaise. I'll be delivering a presentation on Marketing in a Down Economy at the upcoming. To the best of your ability, understand what your competitors are doing in terms of positioning, value messaging, and sales strategy. Develop custom...
wavelengthb2b.blogspot.com
Wavelength Marketing Insights: June 2009
http://wavelengthb2b.blogspot.com/2009_06_01_archive.html
Relevant and valuable insights about strategy, marketing and audience engagement. We welcome you to join the conversation. Friday, June 19, 2009. Search Engine Marketing Best Practices. I just read an instructive interview in BtoB magazine - Chris Baggott of Compendium Blogware provided excellent insight into the importance of organic search and blogging. Mr Baggott correctly states that almost all clicks on a search engine results page happen on the organic, not the paid advertising side. What matters m...
wavelengthb2b.blogspot.com
Wavelength Marketing Insights: February 2009
http://wavelengthb2b.blogspot.com/2009_02_01_archive.html
Relevant and valuable insights about strategy, marketing and audience engagement. We welcome you to join the conversation. Tuesday, February 3, 2009. Creative for the heck of it? I saw the craziest web site today. I mean "out there", wacky crazy. No nav. No copy until you clicked on pulsing parts of an image (no, it wasn't a naughty site). No nothin'. Admittedly, our agency isn't on the cutting edge of New Media. And we aren't doing a ton of flash or high level "image only" sites. We are singular in our ...
wavelengthb2b.blogspot.com
Wavelength Marketing Insights: March 2009
http://wavelengthb2b.blogspot.com/2009_03_01_archive.html
Relevant and valuable insights about strategy, marketing and audience engagement. We welcome you to join the conversation. Thursday, March 26, 2009. ROO vs. ROI. Just read a great (and quick) article about measuring ROI of email campaigns. Consider New Methods to Measure ROI on Email Campaigns. B2B) urges marketers to expand their view of ROI to include referrals (lower cost of customer acquisition) and social media integration (product/brand advocacy). Subscribe to: Posts (Atom). ROO vs. ROI. We’r...
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