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Customer Reviews | Effective Marketing Strategies

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6 Tips for Improving Local Business Reviews. June 30, 2012. Consumers are increasingly relying on online customer reviews to learn more about local businesses. Whether at home, work or on the move, people are using reviews to make decisions about offline purchases. In early 2012, 72% of online local consumers in a survey stated that they trust online reviews as much as a personal recommendation, […]. Why Online Customer Reviews Matter to Local Businesses. April 30, 2012. While most U.S. small bus...Some ...

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The social science behind effective persuasion - Effective Marketing Strategies | Effective Marketing Strategies

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The social science behind effective persuasion. January 31, 2013. Tapping into social norms is a low-cost, and effective means of getting your business’ message across to customers. Consider some principles of social norms and situations where using them might help others to understand your point of view:. Another strategy to leverage is the reciprocity principle: a client’s instinct to return a small gift or favor often yields better cooperation. Next post: Is efficiency or effectiveness more important?

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Effective marketing strategies for dentists - EffectiveMarketingStrategies.com | Effective Marketing Strategies

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Dentists, it’s time to brush up on your online marketing! January 8, 2014. Imagine a patient seeking quality dental care. Most want a nearby dentist with a solid reputation and many patients with positive experiences. How do they find a good dentist? Fewer people today open a telephone book or ask friends because it’s much easier to consult a cell phone or computer that immediately makes suggestions. Whether your dental office is in a big or small city, your online marketing. Where do you start? This is ...

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Are dipping healthcare costs amid recession temporary? - Effective Marketing Strategies | Effective Marketing Strategies

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Are dipping healthcare costs amid recession temporary? December 8, 2013. Could worries about rising health-care costs be unfounded? According to a recent report. By the Kaiser Family Foundation and the Altarum Institute, there’s been a dramatic slowdown in healthcare costs due to the economic downtown. In 2009, Americans spent an estimated $2.5 trillion on healthcare. A recent Kaiser poll. In September, 2013, states eight out of ten uninsured people and more than half of insured say they skipped or delay...

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Is efficiency or effectiveness more important? - Effective Marketing Strategies | Effective Marketing Strategies

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Is efficiency or effectiveness more important? January 31, 2013. Companies have long been preoccupied with efficiency; that is, the ratio of outputs to inputs, for example, how many wine bottles were sold relative to the cost of producing them. While it is easier to count sales dollars to costs, the ratio fails at measuring its resulting benefit or value. We know what it costs to produce the wine, but how does one describe the wine? Did it deliver the desired taste or experience to the consumer? On Local...

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Answers to Your Questions | Effective Marketing Strategies

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Answers to Your Questions. Social Media Marketing for Clinics. September 13, 2011. Answers to your online marketing questions: Our management team has been discussing whether social media marketing can be beneficial to our medical practice. Can a social media campaign, for example, using Facebook, attract new patients? If you’re a fan, we feel flattered. Dentists, it’s time to brush up on your online marketing! Boosting your presence on social media, for dentists. Answers to Your Questions.

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Effective Marketing Strategies | Creating customer value | Page 2

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Being your best: Tips to better introductions. October 10, 2012. Many people, especially when nervous and amongst strangers, tend to over promote themselves. For example, a CEO started training as an amateur cyclist; he joined a weekend competition where he met a fellow rider and introduced himself as a CEO on a bike ride. How do you introduce yourself? By your second sentence, do you feel like you’ve walked into a job interview? And what do you do? Source: Best Way to Introduce Yourself. October 3, 2012.

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Local Business Marketing | Internet Marketing Strategies | Effective Marketing Strategies

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Local Business Marketing: How Good Is Your Website? January 29, 2012. How do visitors to your website react to its design and content? If you knew what visitors think about your website, would it change your approach to local business marketing? Discover insights into these important issues that may alter your Internet marketing strategies and techniques. Published January, 2012). How to Encourage Visitors to Contact a Local Business. 28% A good value, special offer or deal. 33% All of the these. The mos...

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Marketing for healthcare practices and health products/services | Effective Marketing Strategies

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How to entice patients using social media for clinics. May 31, 2013. When it comes to figuring out how to stretch a marketing budget to perform well at both attracting new patients and holding onto existing loyal ones, it’s important to know how to employ the most effective marketing techniques for your practice. According to a 2012 survey of more than 1,300 small business and nonprofits by […]. Social Media Marketing for Clinics. September 13, 2011. If you’re a fan, we feel flattered.

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Local Business Ads - Effective Marketing Strategies | Effective Marketing Strategies

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How to place effective local business ads. November 4, 2012. Local business ads managed by Yellow Pages apparently offer a lower cost-per-call than Google AdWords campaigns, based on a recent report. However, do not close your Google advertising account yet. Let’s look further, and dip into the details. Meeting Local Businesses Goals. YP: Ads appear at top of the page (in blue). Two big players were involved: an online telephone directory, Yellow Pages using its Platinum Listings program, and the search ...