directchick.blogspot.com
Cyndi_Says: December 2012
http://directchick.blogspot.com/2012_12_01_archive.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Sunday, December 23, 2012. Final Edit Boys Town Image Video. This will be an image video placed on Facebook that highlights the comprehensive continuum of care that is provided by Boys Town across the nation for at risk young men and women. The image piece will be used to educate current and prospective donors on the more comprehensive offerings from Boys Town that extend beyond (just) educating at risk youth. Their miss...
directchick.blogspot.com
Cyndi_Says: December 2011
http://directchick.blogspot.com/2011_12_01_archive.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, December 5, 2011. Data privacy and compliance for marketers. Caught between a rock and a hard place. How to navigate customer data and privacy. As a lowly marketing gal, how am I ever going to hold my own between the regulators and the litigators. The discussion went better than I expected, I learned so much from my peers, and I realized that I had nothing to fear. I got thinking that if I. Ignorance is not bliss.
directchick.blogspot.com
Cyndi_Says: March 2013
http://directchick.blogspot.com/2013_03_01_archive.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Saturday, March 16, 2013. Stanford gets Schooled on Content Marketing. On March 14 I participated in the. The Stanford Graduate School of Business. Is recognized as one of the leading business schools in the world. Their Executive Education. Marketing has become essential in 2013. As buyers demand more personalized, uniquely relevant content. Between search engines, social networks and peer reviews, there’s a wealt...
directchick.blogspot.com
Cyndi_Says: Is Google the Evil Empire or a Benevolent Monopoly?
http://directchick.blogspot.com/2014/02/wells-reminds-us-that-google-owns-top.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, February 17, 2014. Is Google the Evil Empire or a Benevolent Monopoly? Wells reminds us that Google owns. The top-ranked search portal. A wildly popular e-mail service. A leading feed reader. The top-ranked feed management system. The top-ranked analytics product. The largest distributed ad network. The most widely-distributed traffic monitoring toolbar. The largest video content hosting site. Recent news stories...
directchick.blogspot.com
Cyndi_Says: April 2013
http://directchick.blogspot.com/2013_04_01_archive.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Tuesday, April 23, 2013. Marketing Research Chart: Marketing analytics challenges MarketingSherpa. What is interesting is that the top 2 challenges are related to the interpretation of data - not the collection of data. Marketing Research Chart: Marketing analytics challenges MarketingSherpa. Subscribe to: Posts (Atom). Marketing Research Chart: Marketing analytics chal. Bloomingdale, Illinois, United States. Shopcom: An...
directchick.blogspot.com
Cyndi_Says: March 2012
http://directchick.blogspot.com/2012_03_01_archive.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, March 12, 2012. Get emotional about your branding. For years now advertisers have moved away from presenting product functionality in advertising to appealing more directly to consumers’ ideals. In a Frontline video series called The Persuaders. 8220; What consumers want now is an emotional connection—they want to be able to connect with what's behind the brand, what's behind the promise. B. Customer based brand ...
directchick.blogspot.com
Cyndi_Says
http://directchick.blogspot.com/2014/02/in-marketingsherpa-case-study-edible_1124.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, February 24, 2014. In a MarketingSherpa case study,. Edible Arrangements used customer service to increase sales. The e-commerce team increased same-day delivery orders on the Web 8% with simple promotion in a handful of channels (Sutton, 2013). Who is Edible Arrangements? Edible Arrangements ( www.ediblearrangements.com. 183; 8% increase in same-day orders on its website since promoting the service. They used a ...
directchick.blogspot.com
Cyndi_Says: June 2014
http://directchick.blogspot.com/2014_06_01_archive.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Sunday, June 8, 2014. The job of your Preheader is like envelope teasers – get the darn thing opened! Bad news, friends. According to Christopher Lester. In Target Marketing Magazine. Subscribers spend less than three to four seconds. Deciding whether or not to open your email. And because up to 75 percent. Email marketers have another tool to grab subscribers' attention: preheader text. Too often, marketers make the mis...
directchick.blogspot.com
Cyndi_Says: The job of your Preheader is like envelope teasers – get the darn thing opened!
http://directchick.blogspot.com/2014/06/the-job-of-your-preheader-is-like.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Sunday, June 8, 2014. The job of your Preheader is like envelope teasers – get the darn thing opened! Bad news, friends. According to Christopher Lester. In Target Marketing Magazine. Subscribers spend less than three to four seconds. Deciding whether or not to open your email. And because up to 75 percent. Email marketers have another tool to grab subscribers' attention: preheader text. Too often, marketers make the mis...
directchick.blogspot.com
Cyndi_Says: December 2013
http://directchick.blogspot.com/2013_12_01_archive.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Saturday, December 7, 2013. Direct Mail Lives - and Still Delivers. In an increasingly digital age, direct mail is still a highly effective marketing strategy. According to Epsilon’s 2012 Channel Preference Study:. 42% of U.S. consumers said direct mail is the preferred channel to receive sensitive health information. 36% of U.S. consumers said it’s the preferred channel to receive insurance information. Web Metrics and ...
