sustainablog.org
The Solar-Powered, Repurposed Volkswagen Bus
http://sustainablog.org/2015/08/how-to-repurpose-a-volkswagen-bus-into-a-solar-powered-vehicle
About sustainablog and contacting us. August 4th, 2015. By Important Media Cross-Post. How To Repurpose A Volkswagen Bus Into A Solar-Powered Vehicle. Zach Shahan has found an example of the latter. That involved converting a ’66 Volkswagen Bus into a completely solar-powered vehicle. I’ll let Zach tell the story; his post from EVObsession is below. Know of similar vehicle repurposing efforts? Share them with us in the comments…. Solar-Powered 1966 Volkswagen Bus. Featured photo credit: desk006. Top Wast...
greenmarketing.com
Jacquelyn Ottman | Green Marketing Expert | Green Marketing Consultant | J. Ottman Consulting
http://www.greenmarketing.com/about-us/j-ottman
Eco Innovation and Green Marketing. JACQUELYN OTTMAN IS THE NATION'S FOREMOST EXPERT ON GREEN MARKETING and ECO-INNOVATION. At age four, her siblings called her Junky Jacquie when she dragged home treasures from the neighbor’s trash. Today she's on a mission to help all consumers live more sustainably by conserving natural resources and preventing household waste. Berrett-Koehler, 2011), which has been named by Cambridge University (U.K) as a top 40 Sustainability book. A Respected Sustainability Leader.
sanelysustainable.com
October | 2014 | Sanely Sustainable
https://sanelysustainable.com/2014/10
Living sustainably – without losing your mind, money or friends. Enter your email address to follow this blog and receive notifications of new posts by email. How to find sustainable activewear from smaller companies. Does your down make geese frown? Why everyone should start “Thinking Dirty”. My favorite online resources for staying sanely sustainable. Life Lately…Or, how to buy sustainable home decor without losing your mind. Post on Sanely Susta…. On Does your down make geese frow…. October 30, 2014.
greenmarketing.com
Articles | Sustainable Product Development | Results Driven Green Marketing | J. Ottman Consulting
http://www.greenmarketing.com/articles
Eco Innovation and Green Marketing. Published Articles by Jacquie Ottman. What Green Consumer Polls Should Really Be Asking. Huffington Post May 3, 2012. The discrepancy between reported levels of consumer interest in buying green and actual in-market success of greener products suggests that pollsters and consumers have different ideas about what it means to be green. Ottman assets that pollsters need to ask different questions. USDA Certification Raises Bar for Biobased. Today’s consumers want to...
greenmarketing.com
What NYC Can Learn From San Francisco's Zero Waste Success | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting
http://www.greenmarketing.com/blog/comments/NYC-San-Francisco-Zero-Waste-Success
Eco Innovation and Green Marketing. What NYC Can Learn From San Francisco’s Zero Waste Success. July 06, 2015 by Jacquelyn Ottman. So it was very exciting to see Mayor Bill de Blasio unveil on Earth Day his OneNYCPlan. With its goal of diverting from landfill 90% of NYC’s municipal waste by 2030. So I was quite interested to see ‘Racing to Zero’ when it was screened on May 28 as part of a fundraiser for local composting efforts by the Manhattan Solid Waste Advisory Board. This is a powerful premise, and ...
greenmarketing.com
Popular Green Marketing Speaker | The New Rules of Green Marketing Book | Jacquie Ottman
http://www.greenmarketing.com/speaking
Eco Innovation and Green Marketing. Invite Jacquie Ottman to Speak. Jacquie Ottman is a sought-after speaker on green marketing and eco-innovation around the globe. Jacquie Ottman excites audiences in North America, South America, Europe and Asia about the potential of green marketing and sustainable consumption to lead to new business opportunities and new and better ways to live and work. Following are some of Jacquie's most popular speaking topics:. The Newest Rules of Green Marketing". In this highly...
greenmarketing.com
Green Marketing Events | J. Ottman Consulting
http://www.greenmarketing.com/events
Eco Innovation and Green Marketing. 5th Annual National Zero Waste Conference. The 4th Annual National Zero Waste Conference, by The US Zero Waste Business Council, will demonstrate how Zero Waste can be a key part of business climate change and sustainability plans by reducing greenhouse gases and increasing operating efficiencies. Experts from a diverse range of industries will share innovative ideas, practical tools, and first-hand experience at creating value for their business through Zero Waste.
greenmarketing.com
How to Choose the Right Eco-label for Your Brand | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting
http://www.greenmarketing.com/articles/complete/how-to-choose-the-right-eco-label-for-your-brand1
Eco Innovation and Green Marketing. How to Choose the Right Eco-label for Your Brand. Ad Age Good Works Blog, October 11, 2011. Eco-labels are an excellent way to enhance credibility for green marketing claims, but they are not without risk. While 28% of consumers look to green certification seals or labels to confirm that a product adheres to claims, these labels can also confuse. Happily there's enough method within the madness for marketers to pave a way forward. Single-attribute seals focus on one en...
greenmarketing.com
What Green Consumer Polls Should Really Be Asking | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting
http://www.greenmarketing.com/articles/complete/what-green-consumer-polls-should-really-be-asking
Eco Innovation and Green Marketing. What Green Consumer Polls Should Really Be Asking. Huffington Post May 3, 2012. Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environmental issues and products. Poll after poll has found that consumers claim to be concerned about the issues, they report high levels of green product purchase, and even claim willingness to pay a premium for greener products and packages. When it ...
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