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A word from David. This month we take a look at the customer experience, and what it means for your company and your brand. Honesty and the online review. A negative customer review can have a massive impact. Are companies stacking the deck? English so wrong it’s right. If you misuse something long and often enough, it may eventually become right. Do your customers believe you? Why B2B customers aren’t buying your sales pitch and what to do about it. Stupid is as stupid does. The you in UX.

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WordSpin by Eye for Image | wordspin.dk Reviews

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A word from David. This month we take a look at the customer experience, and what it means for your company and your brand. Honesty and the online review. A negative customer review can have a massive impact. Are companies stacking the deck? English so wrong it’s right. If you misuse something long and often enough, it may eventually become right. Do your customers believe you? Why B2B customers aren’t buying your sales pitch and what to do about it. Stupid is as stupid does. The you in UX.

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3 about wordspin

4 subscribe to wordspin

5 editor's note

6 trendspotter

7 grammar slammer

8 services

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WordSpin by Eye for Image | wordspin.dk Reviews

https://wordspin.dk

A word from David. This month we take a look at the customer experience, and what it means for your company and your brand. Honesty and the online review. A negative customer review can have a massive impact. Are companies stacking the deck? English so wrong it’s right. If you misuse something long and often enough, it may eventually become right. Do your customers believe you? Why B2B customers aren’t buying your sales pitch and what to do about it. Stupid is as stupid does. The you in UX.

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wordspin.dk

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Stupid is as stupid does : WordSpin by Eye for Image

http://www.wordspin.dk/2011/09/28/stupid-is-as-stupid-does

Stupid is as stupid does. Tech support call center scenarios to try anyone’s patience. We all know that we need to be kind to our customers, but some can try our patience more than others. Take a look at these transcripts from tech support call centers for some classically stupid customers. What kind of computer do you have? Hi, this is Celine. I can’t get my diskette out. Have you tried pushing the button? Yes, sure, it’s really stuck. That doesn’t sound good; I’ll make a note. Your left or my left?

2

The “you” in UX : WordSpin by Eye for Image

http://www.wordspin.dk/2011/09/28/the-“you”-in-ux

The you in UX. Whether B2C or B2B, user experience (UX) is about building the customer-brand relationship. We’re not robots. When receiving a service, or using a product or a system, we don’t just interact we can connect. The experience people have with a product or service can even become more important than the product and service itself. It’s all about the emotions. The coup felt ’round the world. Steve Jobs understood something that we did not: the beauty of the iPad is almost entirely in the user ex...

3

The Hierarchy of Contagiousness : WordSpin by Eye for Image

http://www.wordspin.dk/2011/09/28/the-hierarchy-of-contagiousness

The Hierarchy of Contagiousness. A refreshingly scientific approach to social media and content marketing. By Chris L. Ramsden. Let’s kick off with a bold statement:. If you have anything to do with marketing or communications, you need to read this book. It will only take you a couple of hours. And it could turn out to be the most eye-opening two hours you ever spent. As Mark Alan Effinger, CEO and Chief Evangelist at RichContent Corporation, puts it, Read. The Hierarchy of Contagiousness. How often sho...

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About WordSpin : WordSpin by Eye for Image

http://www.wordspin.dk/about

WordSpin has become Integrated B2B. WordSpin was first published by Eye for Image in 2004. Until early 2012, it was where we put all those strange, off-beat things we saw and heard in our work as a communications agency. Our aim was to bring you our perspectives and observations of international communication along with strategic advice for delivering a compelling message. We’ve evolved WordSpin into Integrated B2B. The Death of Propaganda. Michael has over 20 years of experience as an innovation consult...

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http://www.wordspin.dk/archive

What we're reading. Tips and Tricks archive. A word from David. Content strategy 101: give your customers what they want. Honesty and the online review. English so wrong it’s right. Do your customers believe you? Stupid is as stupid does. The Hierarchy of Contagiousness. The you in UX. What does good service mean? Bin Laden’s death and the birth of a quote. Like Appelsin and Oranges. Idioms not for idiots! Storytelling and the primal need. The word’s the thing: Shakespearean trends. Selling to the States?

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