jonjmiller.com
Lennox | iComfort S30 - Jon Miller | CW
http://www.jonjmiller.com/Lennox-iComfort-S30
Demonstrating a product that produces air isn't very interesting to watch, but it still has a story to tell. So to highlight its features and show how it works, we created a few simple stories using dozens of paper textures and stop-motion photography. Jon Miller / AD. Sean Keith and Ray Longoria / Artist. Lennox Degrees of Perfect. STAINMASTER Unshame Your Pet. Southwest Airlines LUV Classic. US Air Force Recruitment.
jonjmiller.com
STAINMASTER | Unshame Your Pet - Jon Miller | CW
http://www.jonjmiller.com/STAINMASTER-Unshame-Your-Pet
The year was 2014. Shia LaBeouf stopped being famous, an Ohioan raised $55,000 on Kickstarter to make potato salad and STAINMASTER, a leading carpet brand, was getting crushed by parody products. After seeing their marketshare plummet 46% over the past decade, STAINMASTER turned to us to help them introduce their newest carpet, PetProtect. With the following campaign, PetProtect became the fastest growing new product in the category and, in less than a year, the brand gained 30% of overall marketshare.
jonjmiller.com
Pacifico | Yellow Caps - Jon Miller | CW
http://www.jonjmiller.com/Pacifico-Yellow-Caps
The Pacifico brand is about journeying off the beaten path and discovering new things. To celebrate this mindset and lifestyle, we printed the GPS coordinates of incredible locations on their iconic, yellow bottle caps. The results: 16,877% increase in web traffic, 21,216 hours of content watched and a record breaking 400,000 additional cases of Pacifico sold. Silver National Addy Website. Gold Austin Addy Website Consumer: Products. Gold Austin Addy Mobile Website: Products. Jon Miller / AD.
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