xchannelmarketing.com

xcmdata.co.uk

active analytics

http://xcmdata.co.uk/activeanalytics

Quick profit, maximum profit, a balance between. Maximum profit and market penetration, or. Maximum market penetration without making a loss? Mitigating Risks We use cutting edge software, data and people to reduce risk as part of an overall process; be it one time buyer, propensity to commit fraud or brand hopping, all carry a risk for you. Evidence Based Insight We are not CSI, we are better! Customer Profiling and Affinity. Customer RFM and Life Time Value. Sales and Product Propensities. XCM ‘H...

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active database

http://xcmdata.co.uk/activedbase

This intelligent software enables Marketers to visualise, select, segment &. Report through knowledge and insight without complexity across all channels. With many satisfied customers, the Active Dbase is recognised as a valuable. Asset to any business who wishes to increase trading performance and reduce costs. Low and Flexible Cost of Ownership Our solution is a Non Capex. We scope out the project and charge a sensible price be it hosted or non hosted. Intuitive Models and Applications. Hosted and Mana...

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Doom and gloom for retailers this Christmas? XCM says not necessarily…

http://xcmdata.co.uk/2012/11/15/doom-and-gloom-for-retailers-this-christmas-xcm-says-not-necessarily

Doom and gloom for retailers this Christmas? XCM says not necessarily…. We at XCM are always searching for useful insight and information on consumer activity. This article is a little doom and gloom especially when everyone is hoping this year will be better than the last however there are some highlights of note, and definitely worth a read for any retailer. We understand the insight, we have the answers call Tom on 07870824272 to find out how you can be more successful. See the article below;.

xcmdata.co.uk

Marketers NEED incredible insight from data!

http://xcmdata.co.uk/2012/10/22/marketers-need-incredible-insight-from-data

Marketers NEED incredible insight from data! Let me guess, you’ve got data coming in thick and fast from a number of different sources. Your ecommerce system is dropping purchasing statistics to the mix, extracting response information from your email provider is dead easy, and you’ve got a customer loyalty scheme that your marketing team aggregates and supplies on a spreadsheet. XCM; Bold, Bright and Effective. Http:/ www.dmarket.co.uk/a/marketers-and-data-scientists-a-love-story. I want to buy viagra.

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active prospects

http://xcmdata.co.uk/activeprospects

This data agnostic approach supported by advanced. Analytics and modelling will improve your acquisition. Response turning prospects into valuable customers. Target Relevant Customers Only Size is not everything, but were pretty big! We have 41M individuals, 31M home shopping individuals, and their supporting purchase behaviour. We use this information to build either response or continuity models. Maximise Sales Margins Better targeting, better messaging, better margins. Simple as! Accurate Vertical Mar...

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active services

http://xcmdata.co.uk/activeservices

X Channel Marketing was created to make a positive difference to your business performance and reduce your overall costs. X Channel Marketing gives you the extra dimension complementing your expertise that takes us above the rest. Grow your profitable customer base. Increase your customer spend. Get you there fast. Help you be more successful! Our approach is ‘ACTIVE’. That’s ‘Energetic, Diligent and Busy’. As part of your team we share the experience and enjoy the benefits. Tel : 0843 5065970.

xcmdata.co.uk

Segmentation is the KEY to increasing revenue long term

http://xcmdata.co.uk/2012/10/15/segmentation-is-the-key-to-increasing-revenue-long-term

Segmentation is the KEY to increasing revenue long term. Browsing through some of the articles within the Marketing industry, ‘marketing to generation Y’ is a theme that comes up time and again. An article from MarketingProfs spurred us to pen a quick blog about our own experience. By segmenting these customers correctly now, we can ensure to optimise the marketing to these demographics as they transition through our clients product ranges, enabling powerful cross selling and upselling opportunities.

xcmdata.co.uk

active customers

http://xcmdata.co.uk/activecustomers

Utilising regular and advanced. Analytics on your customer information. And third party data we produce actionable. Intelligence to increase profits. Predict and Reduce Churn Understanding the customers’ journey through the value chain is key in any business, as is the key to understand who to keep and who to let leave. XCM will give you this knowledge. Increase Sales Conversion Choose customers based on more profitable products, cross and up sell, be more timely and make your customers feel wanted.

xcmdata.co.uk

Case Studies

http://xcmdata.co.uk/case-studies

Top 25 Home Shopping Company. Reduce customer mailing costs by managing churn and increase response rates in the top 150,000 customer base. Solutions deployed Active Analytics, Active Customer and Active Campaign. Create personalised A5 postcard with individual URL website unbranded to the 18 month customers. Non responders would be dropped from further customer mailings and click through’s would receive a free gift and reward, and be brought back into the marketing mix. Top 150,000 customers redefined.