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FYI, here’s the 411 on the PPC and SEO to increase ROI | Xlmc's Blog
https://xlmc.wordpress.com/2009/03/17/fyi-here’s-the-411-on-the-ppc-and-seo-to-increase-roi
FYI, here’s the 411 on the PPC and SEO to increase ROI. Had a little Q&A going on in your head? Is the jargon on the Internet getting to be TMI? Let me restate it in real-speak — for your information, here are the specifics on Pay Per Click and Search Engine Optimization that will increase your Return on Investment. We’ve already talked about what the click is, now let’s look at how we can use it in marketing. Pay Per Click (PPC) is an advertising system in which businesses pay each time their advertisem...
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Feelin’ Groovy in Funkytown | Xlmc's Blog
https://xlmc.wordpress.com/2009/04/07/feelin’-groovy-in-funkytown
Feelin’ Groovy in Funkytown. Are you starting to feel like you’re living in funkytown? Recession, questions, changes… It’s enough to really throw off your groove. The bummer is that one of the first places many companies look to cut costs during a funk is in their advertising budget. Their major expenditures have been going to TV and radio ads, which are hard to track accurately. They begin to wonder whether they are getting a good ROI on those big bucks. Get in the Groove. For example, Kraft Foods has i...
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About | Xlmc's Blog
https://xlmc.wordpress.com/about
XL Marketing Communications has a clear mission. Use art and technology to sell our client’s products and services. At XL Marketing Communications, we strive to use our creative skills and unique talents to do just that. And with over 25 years of experience in the creative marketplace, we have a successful track record of fulfilling each clients’ marketing objectives. 5410 Newport Dr, Suite 37. Rolling Meadows, IL 60008. P: 847.222.9013. F: 847.222.9014. Create a free website or blog at WordPress.com.
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Xlmc's Blog | www.xlmc.net | Page 2
https://xlmc.wordpress.com/page/2
A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be. Wayne Gretzky. March 1, 2009. Hockey is a tough, fast, hard game. Wayne Gretzky was small and slow when he began playing hockey at age 17. He was told he would never make it in the NHL. You miss 100% of the shots you don’t take. Keep it friendly. This kind of connection isn’t about big words, business lingo or sales talk. People are looking for help for information they can understand and use. The num...
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CLICK. FLASH. HIT. BLAST. SPLASH. | Xlmc's Blog
https://xlmc.wordpress.com/2009/03/16/click-flash-hit-blast-splash
CLICK FLASH. HIT. BLAST. SPLASH. Sounds like the soundtrack to a be-rated superhero movie! Holy Internet, Batman! What in the world is going on out there in cyberspace? Let’s start by clarifying the click . A click is an invitation. It is a way of letting the visitor know that there is more you want to tell them. To click on an icon, word or other attention getter is like opening the door to enter into another room. Hey, here we are! We’ve saved you a seat…come join us! Carefully controlled and directed,...
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You Say TomAYto, I Say TomAHto… You Say E-zeen, I Say E-zyne… | Xlmc's Blog
https://xlmc.wordpress.com/2009/07/08/you-say-tomayto-i-say-tomahto-you-say-e-zeen-i-say-e-zyne
You Say TomAYto, I Say TomAHto… You Say E-zeen, I Say E-zyne…. Some say ezine like they say magazine. Others pronounce it like design. No matter how it’s spoken, an Ezine, or online magazine, is a powerful advertising and marketing tool. There are THOUSANDS of ezines available on almost any topic: culinary arts; home and garden; science; beauty; business; art; education; religion; and more; and ezines are usually free. People CHOOSE to receive an ezine: they actually subscribe to them. One ezine usually ...
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Popcorn, Goobers and Raisinets | Xlmc's Blog
https://xlmc.wordpress.com/2009/05/12/popcorn-goobers-and-raisinets
Popcorn, Goobers and Raisinets. Just writing that word, Raisinets, makes me want to go see something, ANYTHING, at the closest movie theatre! So, let’s talk movies — actually, video. Think of online video marketing in movie terms (after all, we’re using a screen, you just don’t have to step over sticky spots on the floor and sit in those seats that flip up on you when you stand). Your online video is both the TICKET and the TRAILER to your box office hit! Just like the trailer for a film, your video is n...
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Don’t Just Stand There | Xlmc's Blog
https://xlmc.wordpress.com/2009/03/23/don’t-just-stand-there
Don’t Just Stand There. Have you ever walked by a window display of mannequins who suddenly move? You know what I mean, those models with the blank stares posing in store windows that you would normally just pass on by without noticing — but then the statues change poses, and suddenly they have your complete attention! But the best window displays draw customers into the store. In fact, those moving mannequins often draw large crowds! Entertained grab the attention of viewers in the first few seconds.
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FIVE POTENT QUESTIONS | Xlmc's Blog
https://xlmc.wordpress.com/2009/05/12/five-potent-questions
1 Will you marry me? 3 Paper or plastic? 4 Coffee, tea or me? 5 Do you want fries with that? The power of the question is invaluable for you to get the results you want. So let me ask you this. What kinds of questions are you posing to yourself? Are they questions like these? Is my advertising working to build relationships with my customers? Is my company’s purpose and identity obvious? How can I increase my online presence? Is my marketing fresh and innovative? How can the Internet increase my ROI?
