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Indian SMEs, start-ups confuse marketing and sales: Peter Yorke | Better Marketing Communications
https://bettermarcomm.wordpress.com/2010/09/27/indian-smes-start-ups-confuse-marketing-and-sales-yorke
124; Comments RSS. Oracle Financial Services Software. Indian SMEs, start-ups confuse marketing and sales: Peter Yorke. Posted on September 27, 2010. For many Indian start-ups and small and medium enterprises (SMEs), the difference between marketing and sales is at best hazy. This is the observation of Peter Yorke. Renamed Oracle Financial Services Software Limited. OFSS since the purchase of majority stake in it by Oracle. Part of the solution, according to Peter, is for marketing professionals to play ...
bettermarcomm.wordpress.com
September | 2010 | Better Marketing Communications
https://bettermarcomm.wordpress.com/2010/09
124; Comments RSS. Oracle Financial Services Software. Indian SMEs, start-ups confuse marketing and sales: Peter Yorke. Posted on September 27, 2010. For many Indian start-ups and small and medium enterprises (SMEs), the difference between marketing and sales is at best hazy. This is the observation of Peter Yorke. Renamed Oracle Financial Services Software Limited. OFSS since the purchase of majority stake in it by Oracle. Part of the solution, according to Peter, is for marketing professionals to play ...
bettermarcomm.wordpress.com
Advertising and PR service providers have become slaves of clients | Better Marketing Communications
https://bettermarcomm.wordpress.com/2010/09/14/advertising-and-pr-service-providers-have-become-slaves-of-clients
124; Comments RSS. Oracle Financial Services Software. Advertising and PR service providers have become slaves of clients. Posted on September 14, 2010. Advertising and PR service providers have become slaves of clients, says, Peter Yorke. OFSS since the purchase of majority stake in it by Oracle. The world’s third-largest software company). Read on to know who is to blame. Do Indian companies, especially business leaders and decision makers, understand the distinction between marketing and sales? They f...
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