There is a tremendous difference between. I understand it,. I can do it. Training needs to be carefully designed to bridge the knowing-doing gap, blending sound use of adult learning theories with hands on feedback and practice to help transfer those skills to the workplaces of today. This is the foundation of our philosophy at 1221. We deliver best in class research, training, and consulting in persuasive communications, all tailored to the cross-cultural environments of Asia. 852 9664 0988 (Hong Kong).