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Blog - Specialist B2B copywriter and content strategist | Twelfth Day ~ 12thday.co.uk

The latest thinking on B2B copywriting, content strategy and technology marketing from Jason (Jay) Ball.

http://12thday.co.uk/

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    PAGE TITLE
    Blog - Specialist B2B copywriter and content strategist | Twelfth Day ~ 12thday.co.uk | 12thday.co.uk contacts
    <META>
    DESCRIPTION
    The latest thinking on B2B copywriting, content strategy and technology marketing from Jason (Jay) Ball.
    <META>
    KEYWORDS
    11 writing
    12 copyblogger
    13 futurelab
    14 logic emotion
    15 herd
    16 mit advertising lab
    17 presentation zen
    18 slide ology
    19 i love typography
    20 notcot
    CONTENT
    How to eat the content marketing elephant. Today, an increasing number of B2B marketers recognise that content-focused marketing is the way forward. In fact, it’s the main reason I haven’t posted in so long. Over the last six months I’ve spent most of my waking hours working with both start-ups and FTSE 100s on their content strategy and creation. Puts it). Within lean principles are a couple of concepts that I think can help you structure your approach to content marketing:. MVP) – essentially, a ...
    KEYWORDS ON
    PAGE
    productivity, research, revelations, social media, storytelling, strategy, technology, theory, typography, video, writing, copyblogger, futurelab, logic emotion, herd, mit advertising lab, presentation zen, slide ology, i love typography, notcot, adaptive path, ideo labs, page
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    Blog - Specialist B2B copywriter and content strategist | Twelfth Day ~ 12thday.co.uk

    https://12thday.co.uk

    The latest thinking on B2B copywriting, content strategy and technology marketing from Jason (Jay) Ball.

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