abpf87.wordpress.com

yuelee1024.wordpress.com

Unplanned behaviour-IMPULSE PURCHASE | yuelee1024

https://yuelee1024.wordpress.com/2011/11/17/unplanned-behaviour-impulse-purchase

Just another WordPress.com site. November 17, 2011. It is a interesting situation that sometimes we go to the shop and don’t have some specific goal, but we often to buy many things. Or when we are shopping online, we can see different category links and buy many goods unconsciously. What is the impulse purchase? In the Wikipedia said “An. Mattila and Wirtz (2006). Said that “people’s ability to resist temptation is at its lowest level at the end of the day as the self ’s resources become progressi...

consumingconsumer.wordpress.com

Packaging! | consumingconsumer

https://consumingconsumer.wordpress.com/2011/10/26/packaging

Perception and The 5 Senses! On: October 26, 2011. This week, I saw a link from a friend on Facebook, so I clicked on it, and then kept clicking things that interested me. The links I followed were mostly about bad logo design, after a few chuckles with myself and housemates, I started looking at logos which eventually turned in to looking at examples of packaging. This got me thinking how important is packaging to the consumer? Personally I think that packaging is probably the most important aspect in c...

212kb.wordpress.com

6.How is our lifestyle changed by advertising? | 212kb

https://212kb.wordpress.com/2011/11/16/6-how-is-our-lifestyle-changed-by-advertising

Just another 212kb way of thinking! 5The Future of Domestic Auto Industry—A Comparison between China and South Korea. 7:Like It, Hate It? 6How is our lifestyle changed by advertising? If advertisers spend the same amount of money improving their product as they do advertising, and they wouldn’t have to advertise it. Will Rogers. According to similar foundings by other scholars, advertising generates several aspects of consumer beliefs: advertising as an information source ( Muehling 1987. In studies of C...

consumingconsumer.wordpress.com

Importance of Colour | consumingconsumer

https://consumingconsumer.wordpress.com/2011/11/13/importance-of-colour

On: November 13, 2011. This week I am going to talk about the role colour plays in our purchasing decisions. Today I was with my housemates doing a hose shop in Morrisons. We were walking down the confectionary and crisp isle, when something caught my eye. Walkers Prawn Cocktail Crisps. The packaging a lot brighter than usual, and lot pinker than usual. This caught my attention straight away, and immediately I wanted them! I did not get them). In this advert http:/ www.youtube.com/watch? What is it that ...

consumingconsumer.wordpress.com

Perception & The 5 Senses! | consumingconsumer

https://consumingconsumer.wordpress.com/2011/10/20/perception-the-5-senses

Perception and The 5 Senses! On: October 20, 2011. Today I finally got the books I ordered for the modules this semester, among them is the book Understanding the consumer (David A. Statt). Flicking through the pages quickly I came across this chapter of Individual perception, and this is the inspiration behind this particular blog post. Last week I talked about how we all see brands differently. This week I am going to talk a little more about how we see things. What draws you to something in a shop?

consumingconsumer.wordpress.com

Humour & Advertisments | consumingconsumer

https://consumingconsumer.wordpress.com/2011/12/05/humour-advertisments

On: December 5, 2011. So this is it! The final blog so I thought I would look at humour in advertising! Personally I really love when adverts are made funny, and often find I remember them the most. I feel that out of every type of focus in advertising (serious, sex based, informative etc.) humour is one of the best if not the best way to advertise. But what do you think? What are the adverts that you recall, the earliest ones? Here is another i remember from ages ago. In an Article found here. James Poo...

buyological.wordpress.com

BUYOLOGICAL – welcome to my blog | buyological

https://buyological.wordpress.com/2011/10/05/buyological-–-welcome-to-my-blog

Skip to main content. Skip to primary sidebar. Skip to secondary sidebar. Men are hunters – women are gatherers →. BUYOLOGICAL welcome to my blog. In the world of marketing I guess everyone has at least once heard about the Pepsi-paradox. So when we talked about it in the lecture of consumer psychology I was quite familiar with the concept. Basically it shows how much we, as consumers, are influenced by brands. Within a more recent study ( click here. Or is it more a wish-thinking? I start to doubt myself.

pcp4004junna.wordpress.com

WEEK11：A critical thinking on the bundling. | pcp4004junna

https://pcp4004junna.wordpress.com/2011/12/09/week11：a-critical-thinking-on-the-bundling

Just another WordPress.com site. WEEK11 A critical thinking on the bundling. December 9, 2011. The topic of this week is the bundling. Which means that more than one product are bundled together, and consumer will find the price discount on the each component but the total will cost more than single original price. It is unfair. Anyway, it reminds me that there is a lot of bundling in the marketplace, and few of the consumers noticed and complain that their right of choosing product was losing. Specifica...

pcp4004junna.wordpress.com

WEEK9: Do you really think it is a good deal? | pcp4004junna

https://pcp4004junna.wordpress.com/2011/11/25/week9-do-you-really-think-it-is-a-good-deal

Just another WordPress.com site. WEEK9: Do you really think it is a good deal? November 25, 2011. I think that to be a smart consumer is a hard process due to there are too many strategies and traps. Like I brought a pair of jeans couple weeks ago, then when I back home I tore off the price label which had covered the original price label. Guess what? After you compare the three pictures what did you find? Said that he general individuals always willing spend less money on product until they find the cos...

pcp4004junna.wordpress.com

W5：Consumer social responsibility (CSR) affect on consumer’s behavior and thinking. | pcp4004junna

https://pcp4004junna.wordpress.com/2011/10/28/w5：consumer-social-responsibility-csr-affect-on-consumer’s-behavior-and-thinking

Just another WordPress.com site. W5 Consumer social responsibility (CSR) affect on consumer’s behavior and thinking. October 28, 2011. When you see CSR in the title at first time, you may think that what CSR is about? According to the research by Becker-Olsena and Cudmoreb(2006). The impact of perceived CSR on consumer behavior is that CSR can manipulate consumers’ perceptions of right, motivation, and promotions. Pomering and Dolnicar (2008). There is a case from BODY SHOP to show how the CSR work with ...