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Achenbaum Institute of Marketing

A marketing veteran of the “Mad Men” era, Alvin Achenbaum was responsible for many of the tectonic changes which helped shape today’s advertising and marketing world. Named one of Advertising Age. Achenbaum’s strategic work was groundbreaking in large part because he insisted on applying quantitative market research methods to strategic business problems. His efforts introduced many of the business leaders of the last half century to such fundamental concepts as: 1) building brand equity.

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Achenbaum Institute of Marketing | achenbauminstitute.com Reviews

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A marketing veteran of the “Mad Men” era, Alvin Achenbaum was responsible for many of the tectonic changes which helped shape today’s advertising and marketing world. Named one of Advertising Age. Achenbaum’s strategic work was groundbreaking in large part because he insisted on applying quantitative market research methods to strategic business problems. His efforts introduced many of the business leaders of the last half century to such fundamental concepts as: 1) building brand equity.

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Achenbaum Institute of Marketing | achenbauminstitute.com Reviews

https://achenbauminstitute.com

A marketing veteran of the “Mad Men” era, Alvin Achenbaum was responsible for many of the tectonic changes which helped shape today’s advertising and marketing world. Named one of Advertising Age. Achenbaum’s strategic work was groundbreaking in large part because he insisted on applying quantitative market research methods to strategic business problems. His efforts introduced many of the business leaders of the last half century to such fundamental concepts as: 1) building brand equity.

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Achenbaum Institute of Marketing – Achenbaum Institute of Marketing

http://achenbauminstitute.com/bio/achenbaum-institute-of-marketing

Achenbaum Institute of Marketing. Was founded in 2005 to celebrate the legacy of Alvin Achenbaum. Its mission is to create a lasting record of Achenbaum’s accomplishments as one of the leading figures in the marketing, advertising and research communities of the late 20th century. In 2013, the Institute established the Alvin A. Achenbaum Travel Grant Program which sponsors travel for scholars of marketing, research and advertising who wish to study at the Hartman Center at the Rubenstein Library.

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Lessons Learned: A Practitioner’s Guide to Successful Marketing – Achenbaum Institute of Marketing

http://achenbauminstitute.com/book

Sixty years of unparalleled experience and marketing knowledge in a straightforward, accessible and practical guide for the business leaders of today and tomorrow. Lessons Learned: A Practitioner’s Guide to Successful Marketing.

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Complete Book – Achenbaum Institute of Marketing

http://achenbauminstitute.com/book/complete-book

A Practitioner’s Guide to Successful Marketing. 2014 Achenbaum Institute of Marketing. ISBN : 978-0-9909230-0-8 (print). Why I Wrote this Book. Building and protecting a strong brand identity is key to success in any business. The History of Branding. The introduction of trademarks. The Concept of Brand Value. The Basic Brand Asset Model. Product, Marketing and Brand Equities. A fourth asset: management equity. Case Study: The Nestlé Company. Case Study: The Block Drug Company. Case Study: Hanes Hosiery.

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Lessons Learned: A Practitioner’s Guide to Successful Marketing – Achenbaum Institute of Marketing

http://www.apracticalguidetomarketing.com/book

Sixty years of unparalleled experience and marketing knowledge in a straightforward, accessible and practical guide for the business leaders of today and tomorrow. Lessons Learned: A Practitioner’s Guide to Successful Marketing.

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achenbauminstitute.com

Achenbaum Institute of Marketing

A marketing veteran of the “Mad Men” era, Alvin Achenbaum was responsible for many of the tectonic changes which helped shape today’s advertising and marketing world. Named one of Advertising Age. Achenbaum’s strategic work was groundbreaking in large part because he insisted on applying quantitative market research methods to strategic business problems. His efforts introduced many of the business leaders of the last half century to such fundamental concepts as: 1) building brand equity.

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