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Rarely funny rants from a (yet another) planner. Agencies and Regression to the Mean. I recently read the fascinating ‘ Thinking, Fast and Slow. By Nobel Laureate Daniel Kahneman. The novel is a detailed look at how the human mind functions, makes decisions and the inherent biases that we all have when it comes to solving simple and complex problems. As I was reading it, I came across a concept that Kahneman calls Regression to the Mean. Success = talent luck. An immediate inference is that the golfer is...

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Rarely funny rants from a (yet another) planner. Agencies and Regression to the Mean. I recently read the fascinating ‘ Thinking, Fast and Slow. By Nobel Laureate Daniel Kahneman. The novel is a detailed look at how the human mind functions, makes decisions and the inherent biases that we all have when it comes to solving simple and complex problems. As I was reading it, I came across a concept that Kahneman calls Regression to the Mean. Success = talent luck. An immediate inference is that the golfer is...

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AdJoke | adjoke.blogspot.com Reviews

https://adjoke.blogspot.com

Rarely funny rants from a (yet another) planner. Agencies and Regression to the Mean. I recently read the fascinating ‘ Thinking, Fast and Slow. By Nobel Laureate Daniel Kahneman. The novel is a detailed look at how the human mind functions, makes decisions and the inherent biases that we all have when it comes to solving simple and complex problems. As I was reading it, I came across a concept that Kahneman calls Regression to the Mean. Success = talent luck. An immediate inference is that the golfer is...

INTERNAL PAGES

adjoke.blogspot.com

1

AdJoke: Expectation + Experience = Value in Digital

http://adjoke.blogspot.com/2011/04/expectation-experience-value-in-digital.html

Rarely funny rants from a (yet another) planner. Expectation Experience = Value in Digital. What is 'value to the user' and how would you define it? So how to we define value when it comes to a 'digital' experience like a website, Facebook page or mobile application? I think that Suzan Boztepe's paper. User Value: Competing Theories and Models'. What did the banners say? A Facebook page (what friends joined, why did they become a part of it? Looking at digital value as a 3 part equation (pre, during and ...

2

AdJoke: Remove Friction, Add Value

http://adjoke.blogspot.com/2011/01/remove-friction-add-value.html

Rarely funny rants from a (yet another) planner. Remove Friction, Add Value. Recently I read a great piece in GQ called The Viral Me. By Devon Freeman. The article takes a look at a non-digital obsessed journalists quest into social media - from Facebook to Blippy, Twitter to Quora - it's a great look at what drives people to use these services. More importantly, it looks at the powerful VC's and incubators who take ideas from smart, young, enterpenuers and turn them into massive companies. As an aside, ...

3

AdJoke: Does Your Tweeting Need a Buffer?

http://adjoke.blogspot.com/2011/05/does-your-tweeting-need-buffer.html

Rarely funny rants from a (yet another) planner. Does Your Tweeting Need a Buffer? Article first published as Does Your Tweeting Need A Buffer? Have you heard about Buffer. Is an application that makes tweeting easier. If you’ve used apps like CoTweet or Hootsuite, you’re used to publishing services that allow you to schedule Tweets to be posted on different days and at different times. There are also nice options to add multiple accounts, some good analytics and Bit.ly incorporation. In my first...Joel ...

4

AdJoke: Facebook Ads + Your Friends = Better Performance

http://adjoke.blogspot.com/2011/05/facebook-ads-your-friends-better.html

Rarely funny rants from a (yet another) planner. Facebook Ads Your Friends = Better Performance. Article first published as Facebook Ads Your Friends = Better Performance. If you've ever advertised on Facebook before, you have probably been impressed with the ability to target users based on their age, location, interests and relationship status. Unlike many traditional display campaigns, Facebook lets you hyper-target and focus your ads on the people you want to most. And Facebook knows this. The ke...

5

AdJoke: Interactive Display

http://adjoke.blogspot.com/2011/01/interactive-display.html

Rarely funny rants from a (yet another) planner. Loving this. So simple but cool. Nice to see someone use smart technology in a way that is easy for people to enjoy and doesn't ask them to change their behaviour! Thanks to Alix for the link. Interactive Display Window Concept. 11 Stats from CES. Ad of da month. Fave us in Technorati. Subscribe in a reader. Awesome Inc. template. Powered by Blogger.

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Dear Advertising: October 2010

http://dearadvertisin.blogspot.com/2010_10_01_archive.html

Wednesday, October 27, 2010. OK Go Music Video. Take it from OK Go.don't just make a music video create something that has legs to go viral. OK Go continues to put out some of the most creative and interesting music videos and the 'YouTube views' keep growing as a result. Check out the latest:. State Farm gets on board:. Where it all started:. Tuesday, October 26, 2010. What Should LeBron do? We shall see what he does on the hardwood this year. Tuesday, October 19, 2010. Monday, October 18, 2010. Am I re...

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BMW April Fools Day 2013 - BMW P.R.A.M. [images] #aprilfool

http://www.nickburcher.com/2013/04/bmw-april-fools-day-2013-bmw-pram.html

Personal thoughts on the evolution of media and advertising. Monday, 1 April 2013. BMW April Fools Day 2013 - BMW P.R.am [images] #aprilfool. BMW's history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.am (Postnatal Royal Auto Mobile) with the headline 'Your P.R.am Ma'am' [on page 3 of the Daily Telegraph today.]. BMW April Fools Day 2013 - BMW Pram. The BMW April Fools Day 2013 ad for the Royal BMW Pram then states:. BMW April Fools Day 2013 - BMW Pram ad text.

dearadvertisin.blogspot.com

Dear Advertising: K-Swiss + Kenny Powers = Amazing

http://dearadvertisin.blogspot.com/2011/03/k-swiss-kenny-powers-amazing.html

Wednesday, March 23, 2011. K-Swiss Kenny Powers = Amazing. I don't know who had the cahones to present this idea but well done! Subscribe to: Post Comments (Atom). Find me on LinkedIn. Ads of the World: Creative Advertising Archive and Community. Marevivo Italia: Mare Mostro. I Believe in Advertising Only selected advertising Advertising Blog and Community. Manila Bulletin: Magkano Ang Boto Mo. Immersive dream adventures for hospitalized children. Cook To Bang - Recipes To Get You Laid.

dearadvertisin.blogspot.com

Dear Advertising: Astral Media Campaign

http://dearadvertisin.blogspot.com/2011/04/astral-media-campaign.html

Friday, April 8, 2011. It took me a couple visits to Marketing Magazine before I finally decided to click on one of your ads. As the advertising industry continues to change, evolve or implode (however you want to view it) I think that Astral has a great insight on the value that media planners and buyers bring to the creative process. This spot takes a page out of the all important 'creative book' meeting. Subscribe to: Post Comments (Atom). Find me on LinkedIn. Marevivo Italia: Mare Mostro.

dearadvertisin.blogspot.com

Dear Advertising: April 2011

http://dearadvertisin.blogspot.com/2011_04_01_archive.html

Friday, April 8, 2011. It took me a couple visits to Marketing Magazine before I finally decided to click on one of your ads. As the advertising industry continues to change, evolve or implode (however you want to view it) I think that Astral has a great insight on the value that media planners and buyers bring to the creative process. This spot takes a page out of the all important 'creative book' meeting. Subscribe to: Posts (Atom). Find me on LinkedIn. Marevivo Italia: Mare Mostro.

dearadvertisin.blogspot.com

Dear Advertising: March 2011

http://dearadvertisin.blogspot.com/2011_03_01_archive.html

Wednesday, March 23, 2011. K-Swiss Kenny Powers = Amazing. I don't know who had the cahones to present this idea but well done! Subscribe to: Posts (Atom). Find me on LinkedIn. Ads of the World: Creative Advertising Archive and Community. Marevivo Italia: Mare Mostro. I Believe in Advertising Only selected advertising Advertising Blog and Community. Manila Bulletin: Magkano Ang Boto Mo. Immersive dream adventures for hospitalized children. Cook To Bang - Recipes To Get You Laid. Voyeurism and Bo Jackson.

dearadvertisin.blogspot.com

Dear Advertising: June 2010

http://dearadvertisin.blogspot.com/2010_06_01_archive.html

Tuesday, June 22, 2010. Tuesday, June 8, 2010. It is no secret that Dyson is one of the most innovative companies. In the world. James Dyson. And his team of engineers continue to raise the bar when it comes to design, innovation and the ability to take revolutionize everyday household products and sell. Them at 5 times the price. One of their latest products is the Dyson Air Multiplier. There is no mass advertising campaign to help promote the Air Multiplier. Monday, June 7, 2010. Happy 5th B-Day YouTube.

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Dear Advertising: May 2010

http://dearadvertisin.blogspot.com/2010_05_01_archive.html

Monday, May 31, 2010. Huggies launches Jean Diapers. Huggies launches chic jean diapers line. Who would have ever thought that diapers could become so fashionable.not this guy. With a line like that I was really hoping for some great creative to support such a ridiculous product but I all we got was this:. Disappointing creative for an agency like JWT, New York. Subscribe to: Posts (Atom). Find me on LinkedIn. Ads of the World: Creative Advertising Archive and Community. Marevivo Italia: Mare Mostro.

dearadvertisin.blogspot.com

Dear Advertising: KFC

http://dearadvertisin.blogspot.com/2011/07/kfc.html

Monday, July 11, 2011. I was just wondering when your brand became sentimental? Apparently Ogilvy in South Africa thinks that KFC will pull at everyones heart strings with this new spot. Unfortunately the special seasoning that goes in to KFC's chicken brings a tear to my eye for a different reason. Subscribe to: Post Comments (Atom). Find me on LinkedIn. Ads of the World: Creative Advertising Archive and Community. Marevivo Italia: Mare Mostro. Manila Bulletin: Magkano Ang Boto Mo.

mktgcliks.blogspot.com

Toyota Prius Goes Plural

http://mktgcliks.blogspot.com/2011/01/toyota-prius-goes-plural.html

Selective updates on the marketing, advertising, social media, Internet, and marketing communications industry. Tuesday, January 11, 2011. Toyota Prius Goes Plural. Well finally something that breaks through the mundane online clutter - welcome to Toyota USA's Prius Goes Plural campaign. It's fun, catchy and simple enough to engage. The visuals and music, rather Sesame street-like in approach, get attention and the ditty might just stay in your head most of the day! June 1, 2011 at 9:08 AM. Abe Lincoln T...

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AdJoke

Rarely funny rants from a (yet another) planner. Agencies and Regression to the Mean. I recently read the fascinating ‘ Thinking, Fast and Slow. By Nobel Laureate Daniel Kahneman. The novel is a detailed look at how the human mind functions, makes decisions and the inherent biases that we all have when it comes to solving simple and complex problems. As I was reading it, I came across a concept that Kahneman calls Regression to the Mean. Success = talent luck. An immediate inference is that the golfer is...

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