adpower.com.au

Adpower

Uh oh An ad guy wants to talk about ethics. Today, thanks to the data trails we all leave, every brand, every firm, every staff member must. Operate ethically. With every online conversation and interaction now recorded, searchable and un-erasable, what is said about your business and the people in it can no longer be controlled. And that’s a good thing. But wait, let’s add, mobile everything, platforms that change quicker than you can learn them and that amorphous concept of authenticity. He is a copywr...

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Adpower | adpower.com.au Reviews

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Uh oh An ad guy wants to talk about ethics. Today, thanks to the data trails we all leave, every brand, every firm, every staff member must. Operate ethically. With every online conversation and interaction now recorded, searchable and un-erasable, what is said about your business and the people in it can no longer be controlled. And that’s a good thing. But wait, let’s add, mobile everything, platforms that change quicker than you can learn them and that amorphous concept of authenticity. He is a copywr...

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1 adpower

2 or radio

3 personal profile

4 name

5 benjamin hale

6 location

7 professional info

8 current role

9 qualifications

10 bbus communications advertising

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adpower,or radio,personal profile,name,benjamin hale,location,professional info,current role,qualifications,bbus communications advertising,recent projects,accredited renewable energy,love australian prawns,canberra cloud accounting,want to talk,call on

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Adpower | adpower.com.au Reviews

https://adpower.com.au

Uh oh An ad guy wants to talk about ethics. Today, thanks to the data trails we all leave, every brand, every firm, every staff member must. Operate ethically. With every online conversation and interaction now recorded, searchable and un-erasable, what is said about your business and the people in it can no longer be controlled. And that’s a good thing. But wait, let’s add, mobile everything, platforms that change quicker than you can learn them and that amorphous concept of authenticity. He is a copywr...

INTERNAL PAGES

adpower.com.au

1

Case Study - Qld Prawns

http://adpower.com.au/profile/Curriculum_Vitae/Entries/2011/12/1_Seafood_Directions_2011_presentation.html

Case Study - Qld Prawns. This is a video case study of the creative and strategic thinking behind the Queensland Prawns for Queensland Week campaign. As any powerpoint presentation should be self explanatory, all that is left to to is ask you to press play on the above. The presentation features a reference to a youtube video (4 mins 42 into the presentation) - which I skipped through when recording the narration. You can view the video at http:/ youtu.be/yqfm8K8qS1U. Case Study - Queensland Prawns.

2

The Adpower Years

http://adpower.com.au/profile/Curriculum_Vitae/Entries/1994/9/22_1994-2007Founder_&_Managing_DirectorAdPower_Plus..html

A company demands all your knowledge, creativity, intuition and energy. It needs to be nurtured in different ways as it passes through infancy, adolescence and maturity. And then it takes a very special act of resolve to close it down in order to build it up all over again. So after 25 000 pieces of creative and employing 60 people over 13 amazing years, what exactly. Founder and Managing Director. Founding partner of Adpower, regional Australia’s largest mainstream creative advertising agency. Winning t...

3

Ben’s CV

http://adpower.com.au/profile/Curriculum_Vitae/Curriculum_Vitae.html

Depending on the agency’s culture, awards are an important barometer of the company’s creative output or a farcical chase for meaningless metal. So depending on your opinion, you can choose to read. Or ignore this list. Would you really take all of this self promotion at face value? Why not contact some people who actually know Ben? Email them by clicking on their names. Is the head of Commercial Partnerships at FFA - Football Federation Australia. Experience in every agency department. I’ve been even mo...

4

Television Reel

http://adpower.com.au/profile/Television/Television.html

Ads i didn’t write. But wish I did. For the Sony PS2. Captures everything online play represents. Honda’s Cog as a beautiful product demonstration, but probably the most insanely boring shoot to have been on. Not Happy Jan for becoming a part of the vernacular and connecting so beautifully with any business owner/employee. Of course, The Big Ad for Carlton Draught. Running an advertising agency is exciting and challenging, but I do prefer the creative side of the business. For more instant gratification.

5

Ben’s Radio Reel

http://adpower.com.au/profile/Radio/Radio.html

Of all the media to write for, I find radio offers the most creative opportunities. You can set an ad on the moon without sending a crew to film it. It’s intimate; you can eavesdrop on a couple of lovers beneath the Eiffel Tower; and, it’s conceptual; imagine a debate between Newton, Einstein and Sam Neumann. Cafe Del Mar 27. Santa Esmerelda’s 1970’s version of Don’t let me be misunderstood. Thanks to Mr Hertz, Mr Tesla and Mr Marconi for all their hard work in bringing radio to the world.

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Uh oh An ad guy wants to talk about ethics. Today, thanks to the data trails we all leave, every brand, every firm, every staff member must. Operate ethically. With every online conversation and interaction now recorded, searchable and un-erasable, what is said about your business and the people in it can no longer be controlled. And that’s a good thing. But wait, let’s add, mobile everything, platforms that change quicker than you can learn them and that amorphous concept of authenticity. He is a copywr...

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