the-ad-pit.blogspot.com
the-ad-pit: Seven brides for seven creative brothers
http://the-ad-pit.blogspot.com/2014/10/seven-brides-for-seven-creative-brothers.html
Wednesday, October 29, 2014. Seven brides for seven creative brothers. I saw an article the other day that made me kind of sad. It appeared to demonstrate just how one sided the advertising industry still is. Important obvious disclaimer: This is in no way a criticism of the work of these individuals. It was in Brand Republic, and happily declared that Saatchi's in London had announced seven new creative hires! White guy, dark hair. White guy, dark hair. White guy, dark hair. White guy, dark hair. The in...
the-ad-pit.blogspot.com
the-ad-pit: Flake it til you make it
http://the-ad-pit.blogspot.com/2014/11/flake-it-til-you-make-it.html
Thursday, November 06, 2014. Flake it til you make it. Every year we see loads of brand crossovers, where a company (usually a big holding brand) mixes together two products in order to try and leverage the benefits of each. Makes sense in most regards. Oreo bits in chocolate, that's pretty awesome. Chocolate in Philadelphia. maybe! One brand crossover that I'm currently intrigued by is between two brands that maybe don't match quite as well as those. Head and Shoulders with Old Spice. Or at the very lea...
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