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Who are the Ad Wizards? | A look at the visual aspects of advertisements through the eyes of a copywriter.A look at the visual aspects of advertisements through the eyes of a copywriter.
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A look at the visual aspects of advertisements through the eyes of a copywriter.
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Who are the Ad Wizards? | A look at the visual aspects of advertisements through the eyes of a copywriter. | adwizard.wordpress.com Reviews
https://adwizard.wordpress.com
A look at the visual aspects of advertisements through the eyes of a copywriter.
adwizard.wordpress.com
Knowing How To Be A Real Man | Who are the Ad Wizards?
https://adwizard.wordpress.com/2010/04/29/knowing-how-to-be-a-real-man
Who are the Ad Wizards? Knowing How To Be A Real Man April 29, 2010. Here’s a brief breakdown on the semiotic properties found within each vignette. Knowing how to fit in. Knowing how to pick a date. Knowing how to be agreeable. Young men were being taught to be agreeable for their own benefit and for those around them. But what happens when being agreeable goes too far? Leave a Comment ». Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:.
Remix! | Who are the Ad Wizards?
https://adwizard.wordpress.com/2010/04/01/remix
Who are the Ad Wizards? April 1, 2010. With help from educational films about overcoming shyness, what it means to be popular and dating, I hope to showcase some overriding themes found in commercials from CareerBuilder, Dockers, Dove, FloTV, and Snickers. I was able to get an A by putting together my 1950s montage with borrowed video tapes from the county library, two VCRs and a CD player. I can only imagine how much better I can do with the power of computers and the internet. 3 Comments ». Fill in you...
Miles Away from Fair | Who are the Ad Wizards?
https://adwizard.wordpress.com/2010/04/28/miles-away-from-fair
Who are the Ad Wizards? Miles Away from Fair April 28, 2010. In this spot for Corona, a man ogles a bikini-cladded woman as she passes by him and his assumed girlfriend. In retribution for his actions, his girlfriend squirts the lime from his Corona in his face. Granted, the frequency of women being objectified is much greater than that of men being victimized. But from my own recollection,the occasions in which men are the patsy outweighs the times women are found in that role. 1 Comment ». 8230;] also ...
Next Week on Medium… | Who are the Ad Wizards?
https://adwizard.wordpress.com/2010/05/05/next-week-on-medium
Who are the Ad Wizards? Next Week on Medium… May 5, 2010. So let’s take a second look at what it’s like working in/with/across digital video. As I’ve stated before. Leave a Comment ». Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out.
How do you break down cinematic codes? Just do it. | Who are the Ad Wizards?
https://adwizard.wordpress.com/2010/04/22/how-do-you-break-down-cinematic-codes-just-do-it
Who are the Ad Wizards? How do you break down cinematic codes? Just do it. April 22, 2010. A few weeks ago, while discussing Laura Mulvey’s essay, Visual Pleasure and Narrative Cinema, we came across this passage. In Nike’s new soccer spots, Wieden Kennedy tells the story of an unnamed young soccer player as he begins his assent into fame and soccer glory…. In comparison, here’s Nike’s Tiger Woods commercial from about 3 years ago (well before the womanizing and multiple affairs were public). You are com...
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Print | Robbie Joseph
https://robbiejoseph.com/category/print
March 5, 2012. Client: Macherich Role: Copywriter Description: Funny thing about advertising mall gift cards; you can’t make the cards seem more enticing than another product, since there may be a store in the mall that sells that product. Also, you can’t outright say it’s … Continue reading →. March 5, 2012. Peace and Quiet Not Included. March 5, 2012. March 5, 2012. Client: Wall Street Journal Role: Copywriter Description: As the copywriter at Impax Marketing, I was charged with creating a year-long pr...
digital | Robbie Joseph
https://robbiejoseph.com/tag/digital
March 5, 2012. Client: Avis Rent-A-Car Role: Copywriter Description: When Avis entered into a partnership with Izod IndyCar, it begged for a smart and memorable marketing campaign. While maintaining a strong brand presence for Avis, we were able to create a multi-media campaign … Continue reading →. March 5, 2012. I'm playing WordBrain and I've just reached brain size 7910! What should play every time he walks in any room. 1 year ago. Twitterverse, this is Ben. He's pretty cool. #fatherhood.
Web | Robbie Joseph
https://robbiejoseph.com/category/web
March 5, 2012. Client: Avis Rent-A-Car Role: Copywriter Description: When Avis entered into a partnership with Izod IndyCar, it begged for a smart and memorable marketing campaign. While maintaining a strong brand presence for Avis, we were able to create a multi-media campaign … Continue reading →. Root for the Road Team. March 5, 2012. March 5, 2012. September 8, 2011. Client: Avis Budget Group Role: Copywriter Description: Every year, Avis budget Group uses the Global Business Travel Association Expo ...
Video Remix Essay #2: Why I did what I did | Eyeing A1
https://eyeinga1.wordpress.com/2010/04/29/video-remix-essay-2-why-i-did-what-i-did
A look at newspaper front pages from around the country. Video Remix Essay #2: Why I did what I did. Leave a comment ». The images that didn’t focus on same-sex couples reinforced homosexual stereotypes. Specially, the clip of the African-American saying Ooooweeee, after a gym teacher says, Here’s the penis. Homosexual African-American men have a stereotype of being flamboyant and that clip reinforces that idea as it was shown in a banned Super Bowl commercial ad from this year. Written by Susan Lulgjuraj.
Is ‘I Live Here’ journalism? | Eyeing A1
https://eyeinga1.wordpress.com/2010/04/25/is-i-live-here-journalism
A look at newspaper front pages from around the country. Is ‘I Live Here’ journalism? Leave a comment ». I don’t consider ‘I Live Here journalism. It’s great non-fiction, but not journalism. There was research done and the telling of stories, but to be considered journalism there needs to be other sources than just the victims. That doesn’t mean, however, journalists can’t learn from the presentation of ‘I Love Here’ and how to get similar emotional effects out of their readers. Written by Susan Lulgjuraj.
insurance | Robbie Joseph
https://robbiejoseph.com/tag/insurance
Peace and Quiet Not Included. March 5, 2012. Client: Northwestern Mutual Role: Copywriter Description: Northwestern Mutual was looking for new approaches to reach new and existing clients. The art director and I paired a light and comical tone with lifestyle photography. This allowed us to showcase Northwestern Mutual … Continue reading →. The Joy of Peace of Mind. December 14, 2011. Posted in Direct Mail. I'm playing WordBrain and I've just reached brain size 7910! What's A Rant? Who Are The Ad Wizards?
robbjo09 | Robbie Joseph
https://robbiejoseph.com/author/robbjo09
March 5, 2012. Client: Macherich Role: Copywriter Description: Funny thing about advertising mall gift cards; you can’t make the cards seem more enticing than another product, since there may be a store in the mall that sells that product. Also, you can’t outright say it’s … Continue reading →. Just Get a Truck. March 5, 2012. March 5, 2012. Root for the Road Team. March 5, 2012. Client: Avis Role: Copywriter Description: Avis entered into a partnership with MLB to have an animated banner ad appear on ev...
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New York New York
New York New York. Wednesday, February 07, 2007. The ancient art of marrying. Dating today in our fast-paced society is complicated. We are free to follow our hearts but what we really lack are rituals of dating. Take for example the dating process in old Turkish villages when the secret of finding your partner lied in the intricate design of a carpet. I am not sure I am going to start making a carpet anytime soon. I will have to find other ways to find a life mate. Any suggestions? Well join the club!
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Who are the Ad Wizards? | A look at the visual aspects of advertisements through the eyes of a copywriter.
Who are the Ad Wizards? Next Week on Medium…. May 5, 2010. So let’s take a second look at what it’s like working in/with/across digital video. As I’ve stated before. Knowing How To Be A Real Man. April 29, 2010. Here’s a brief breakdown on the semiotic properties found within each vignette. Knowing how to fit in. Knowing how to pick a date. Knowing how to be agreeable. Miles Away from Fair. April 28, 2010. What strikes me as odd is that in both situations the male plays the role of the fool. It’...
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